--- name: revenuecat-audiences description: > Use before sharing a link to a filtered customer list or audience, and when identifying, filtering, or ranking the user's customers (a segment, who they are, a product or duration, spend, renewals, status, country, attribution). --- # Audience filters and dashboard links Use Audiences to filter the user's customers and to share a dashboard link to that set. The same filters answer "who" questions — they are not a full leaderboard sort. There is no first-class CLI command for audiences. Do not tell the user RevenueCat cannot filter or segment customers. ## Identifying, filtering, or ranking customers Audiences filter on the [fields](#fields) below, including: - Product and duration — `latestProduct`, `allPurchasedProductIds`, `latestPurchasedOffering`, entitlements, offers - Spend and renewals — `totalSpent`, `totalRenewals` (thresholds, not a sort) - Subscription state — `status`, trial, auto-renew intent, ownership - Store, platform, and country — `platform`, `latestStore`, `country`, `storefront` - Dates — first seen, purchases, renewals, expiration, trial, cancellation - Attribution and experiments — media source, campaign, ad group, keywords, price experiment - Identity and custom attributes — app user ID, email, locale, `customAttribute:{key}` Map the question onto those fields, filter, then read a sample. 1. Fetch project-specific values with `get-audience-filter-options` for any field marked project-specific that the question uses (`project_id`, `fields`). 2. Reuse an existing audience from `list-audiences` if one already matches. Otherwise `create-audience` with the same `groups`/`conditions` rule shape as [the filter rule](#the-filter-rule). Body is only `name` and `rules`. `create-audience` persists a saved audience, so get explicit confirmation first. 3. `get-audience` with `expand: ["customer_sample"]`. Sample rows include `total_spent`, status, and latest product — not every filter field. Rank or name customers only from fields the sample returned. 4. Number fields like `totalRenewals` are filters, not sample columns. Filter on a high threshold and report the sample; do not invent a value that was not returned. 5. Say it is a sample of matches, not an exhaustive ranking of every customer. Filtering and a `customer_sample` cannot prove a global superlative (who renewed or spent the most). After you try the steps above, say that: you can show high-threshold matches, not name a unique maximum. 6. Share the dashboard link ([constructing a link](#constructing-a-link) or [linking to a saved audience](#linking-to-a-saved-audience)). ## Constructing a link Two shapes: a filtered `all-customers` link for ad-hoc exploration, and a saved-audience link after `create-audience`. 1. Get the project ID from `list-projects`. For dashboard URLs, **strip the `proj` prefix**. 2. Pick fields and operators from the [field tables](#fields). Do not invent field or operator names. 3. For project-specific fields, fetch valid values with `get-audience-filter-options` first. 4. Assemble the [rule JSON](#the-filter-rule): one group per OR-branch, conditions inside a group for AND, values encoded per [value formats](#value-formats). 5. Serialize and URL-encode the rule with a short script (see [encoding the rule](#encoding-the-rule)) — do not encode by hand. 6. Append it as the `filters` query param on `https://app.revenuecat.com/projects/{project_id}/customer-lists/all-customers`. ## URL format ``` https://app.revenuecat.com/projects/{project_id}/customer-lists/all-customers?filters={encoded_rule} ``` - `{project_id}` — short hex ID from `list-projects` with `proj` stripped. - Filters only work on the `all-customers` list. The unfiltered Audiences home is `/projects/{project_id}/customer-lists`. ## Linking to a saved audience Link with `customer_list_id` — the field `create-audience`, `get-audience`, and `list-audiences` return alongside `id`: ``` https://app.revenuecat.com/projects/{project_id}/customer-lists/{customer_list_id} ``` **An audience's `id` (`aud…`) and its `customer_list_id` (`list…`) are different identifiers.** The dashboard route only resolves `customer_list_id`; an `aud…` id in that slot renders "Audience not found". **Correct:** ``` https://app.revenuecat.com/projects/56965ae1/customer-lists/list7c1f0a2b93 ``` **Wrong** (the audience `id` instead of the `customer_list_id`): ``` https://app.revenuecat.com/projects/56965ae1/customer-lists/audf0269cdf3df84dd2 ``` Do not add a `filters` param to a saved-audience link — the audience carries its own rules. If the response has no `customer_list_id`, link to `/customer-lists` and name the audience rather than guessing an id. ## Offering to save the filtered view A filtered `all-customers` link is ad-hoc — nothing about it is saved. Say so in one short sentence when you share one, and offer to save it: "This view isn't saved — want me to save it as an audience so you can find it later?" Offer once per conversation. If they accept, call `create-audience` with the same rule you built for the link, then link to it. Do not offer when the link is already to a saved audience. ## The filter rule The `filters` value is URL-encoded JSON with this shape: ```json { "groups": [ { "conditions": [{ "field": "platform", "operator": "is", "value": "android" }] } ] } ``` - Conditions within a group combine with AND. - Groups combine with OR. - `value` is always a JSON string — booleans as `"true"`/`"false"`, numbers as `"42"`, lists as a comma-separated string, date ranges and relative dates as stringified JSON (see [value formats](#value-formats)). **Correct** (compact JSON, whole value URL-encoded): ``` ?filters=%7B%22groups%22%3A%5B%7B%22conditions%22%3A%5B%7B%22field%22%3A%22platform%22%2C%22operator%22%3A%22is%22%2C%22value%22%3A%22android%22%7D%5D%7D%5D%7D ``` **Wrong** (raw JSON, spaces, unencoded quotes/braces): ``` ?filters={"groups": [{"conditions": [...]}]} ``` ## Encoding the rule ```python import json from urllib.parse import quote rule = { "groups": [ {"conditions": [{"field": "platform", "operator": "is", "value": "android"}]}, ] } print(quote(json.dumps(rule, separators=(",", ":")), safe="")) ``` ## Fields The Audiences preview table shows only **Customer**, **Subscription Status**, **Auto-Renewal Status**, **Spent**, and **Latest Purchase**. Other attributes appear in the CSV from **Export all**, or on a customer's profile. Use these exact `field` strings. See [Audiences](https://www.revenuecat.com/docs/dashboard-and-metrics/audiences). ### Text fields Operators: `is`, `isNot`, `contains`, `doesNotContain`, `isEmpty`, `isNotEmpty`. | Field | Meaning | | ------------------------- | --------------------------------- | | `customerId` | App user ID | | `originalAppUserId` | Original app user ID | | `email` | Email | | `phoneNumber` | Phone number | | `locale` | Locale | | `appVersion` | App version | | `sdkVersion` | SDK version | | `platformVersion` | Platform (OS) version | | `projectId` | Project ID (e.g. `proj1ab2c3d4`) | | `projectName` | Project name | | `appConfigId` | App ID (e.g. `app1ab2c3d4`) | | `appConfigName` | App name | | `idfa` | IDFA | | `idfv` | IDFV | | `gpsAdId` | GPS ad ID | | `latestPurchasedOffering` | Latest purchased offering | | `latestOffer` | Latest offer identifier | | `latestEntitlements` | Latest entitlement identifiers | | `allPurchasedProductIds` | All purchased product identifiers | ### Enum fields Operators: `is`, `isNot`, `isAnyOf`, `isNotAnyOf`, `isEmpty`, `isNotEmpty`. | Field | Values | | ------------------------ | ------------------------------------------------------------------------------------------------------------------------- | | `platform` | `iOS`, `android`, `web`, `macOS`, `amazon`, `roku`, `tvOS`, `visionOS`, `watchOS` | | `status` | `active`, `trialing`, `in_grace_period`, `in_billing_retry`, `paused`, `expired`, `incomplete`, `unknown` | | `latestStore` | `app_store`, `play_store`, `promotional`, `mac_app_store`, `stripe`, `amazon`, `roku`, `rc_billing`, `paddle`, `external` | | `anyActiveStore` | Any active store — same store identifiers as `latestStore` | | `latestOwnershipType` | `PURCHASED`, `FAMILY_SHARED` | | `latestOfferType` | `no_offer`, `free_trial`, `introductory_offer`, `offer_code`, `promotional_offer`, `win_back_offer`, `unspecified_offer` | | `priceExperimentVariant` | `a`, `b`, `c`, `d` | | `country` | Last seen country — ISO 3166-1 alpha-2 codes (e.g. `US`, `DE`) | | `latestStoreCountry` | ISO 3166-1 alpha-2 country codes | | `storefront` | Store country — ISO 3166-1 alpha-2 codes | | `mediaSource` | project-specific — [fetch valid values](#fetching-project-specific-values) | | `campaign` | project-specific | | `adGroup` | project-specific | | `ad` | project-specific | | `keyword` | project-specific | | `creative` | project-specific | | `priceExperimentId` | project-specific | | `latestProduct` | product IDs of the project — fetch valid values | ### Boolean fields Operators: `is`, `isNot`. Value is exactly `"true"` or `"false"`. | Field | Meaning | | -------------------------------- | ---------------------------------------------------- | | `hasMadeSandboxPurchase` | Has made a sandbox purchase | | `hasMadeNonSubscriptionPurchase` | Has made a non-subscription purchase | | `latestAutoRenewIntent` | Auto-renewal status (`true` = set to renew) | | `isCurrentlyTrialing` | Currently trialing | | `isRcPromo` | Has been granted an entitlement via RC (promotional) | ### Number fields Operators: `equal`, `notEqual`, `greaterThan`, `greaterThanOrEqual`, `lessThan`, `lessThanOrEqual`, `isEmpty`, `isNotEmpty`. Value is a numeric string, e.g. `"50"`. | Field | Meaning | | --------------- | ------------------------ | | `totalSpent` | Total spent | | `totalRenewals` | Total number of renewals | ### Date fields Operators: `before`, `beforeOrOn`, `on`, `after`, `afterOrOn`, `within`, `between`, `notBetween`, `isEmpty`, `isNotEmpty`. | Field | Meaning | | ---------------------- | ------------------------------ | | `firstSeenAt` | First seen | | `lastSeenAt` | Last seen | | `firstPurchaseAt` | First purchase | | `mostRecentPurchaseAt` | Most recent purchase | | `mostRecentRenewalAt` | Most recent renewal | | `latestExpirationAt` | Latest expiration | | `trialStartAt` | Trial start | | `trialEndAt` | Trial end | | `subscriptionOptOutAt` | Most recent cancellation | | `trialOptOutAt` | Most recent trial cancellation | ### Custom attribute fields Filter with `customAttribute:{key}` (e.g. `customAttribute:favorite_team`). They use the enum operators. Fetch known keys and values with `get-audience-filter-options` — never invent a key. ## Value formats - `isEmpty` / `isNotEmpty` — set `"value": ""` (the value is ignored). - `isAnyOf` / `isNotAnyOf` — comma-separated string: `"value": "US,CA,MX"`. - `before`, `beforeOrOn`, `on`, `after`, `afterOrOn` — calendar date `"value": "2026-01-31"` (`YYYY-MM-DD`). - `between` / `notBetween` — stringified JSON with exactly `from` and `to`: `"value": "{\"from\":\"2026-01-01\",\"to\":\"2026-01-31\"}"` (`from` ≤ `to`). - `within` — stringified JSON with exactly `direction`, `value`, `unit`: `"value": "{\"direction\":\"last\",\"value\":30,\"unit\":\"days\"}"`. `direction` is `last` or `next`; `unit` is `minutes`, `hours`, or `days`; `value` is a non-negative integer. `before`/`beforeOrOn`/`after`/`afterOrOn` also accept this relative format (not `on`). ## Fetching project-specific values Fields marked project-specific (`mediaSource`, `campaign`, `adGroup`, `ad`, `keyword`, `creative`, `priceExperimentId`, `latestProduct`) and custom attributes only match values that exist in the project's data. Fetch with `get-audience-filter-options`: - `project_id` (required) - `fields` (required, at least one) — any of the eight fields above, `customAttribute:{key}` for one custom attribute, or `customAttribute` to list every custom attribute key with its values. A custom-attribute entry may come back with `cardinality_exceeded: true` — a value the user stated verbatim can still be valid even if it is not in the list. Fixed-value fields (`country`, `platform`, `status`, …) are not served by this tool — use the tables above. Never guess project-specific values — a filter on a non-existent value silently matches zero customers. ## Example: building a link User wants: "Android customers acquired through Instagram" in project `proj56965ae1`. Rule (both conditions in one group — AND): ```json { "groups": [ { "conditions": [ { "field": "platform", "operator": "is", "value": "android" }, { "field": "mediaSource", "operator": "is", "value": "Instagram" } ] } ] } ``` Link: ``` https://app.revenuecat.com/projects/56965ae1/customer-lists/all-customers?filters=%7B%22groups%22%3A%5B%7B%22conditions%22%3A%5B%7B%22field%22%3A%22platform%22%2C%22operator%22%3A%22is%22%2C%22value%22%3A%22android%22%7D%2C%7B%22field%22%3A%22mediaSource%22%2C%22operator%22%3A%22is%22%2C%22value%22%3A%22Instagram%22%7D%5D%7D%5D%7D ``` User wants: "customers on iOS or Android who are currently trialing and were first seen in the last 30 days". ```json { "groups": [ { "conditions": [ { "field": "platform", "operator": "isAnyOf", "value": "iOS,android" }, { "field": "isCurrentlyTrialing", "operator": "is", "value": "true" }, { "field": "firstSeenAt", "operator": "within", "value": "{\"direction\":\"last\",\"value\":30,\"unit\":\"days\"}" } ] } ] } ```