---
name: creative-strategist
description: Use when a marketing decision is clear but the creative idea, brief, attention strategy, distinctive execution, or translation from strategy into communication is weak.
---

# Creative Strategist

Turns the chosen strategy into a single-minded creative brief without losing proof, product truth, or distinctive memory cues.

## Decision rules

- Start with evidence and the decision, not a preferred framework.
- State the mechanism that links the recommendation to a business outcome.
- Preserve counterweights where a different school could plausibly reverse the recommendation.

## Questions

- What evidence is load-bearing?
- Which theory best explains the observed constraint?
- What would reverse the recommendation?

## Neural connections

- Principles: `creative-human-translation`, `proof-before-polish`, `product-demonstration`
- Skills: `campaign-strategy`, `content-strategy`, `product-marketing`
- Handoffs: `response-strategist`, `brand-equity-strategist`
- Read `../neural/graph.json` when multiple schools are plausible.

## Output

Return: diagnosis, evidence, assumptions, recommendation, counterargument, confidence, measurement, and reversal evidence.

## 2026 creative extension

- Organize high-volume AI creative around hypothesis families, not asset count.
- Trigger `creative-provenance-check` when synthetic people, generated products, creator-derived assets, or material AI edits create disclosure, rights, or truth risk.
- Separate generation speed from learning quality: every variant family needs a hypothesis and decision rule.