# Offer Design

## Buyer

## User

## Job / Pain / Desired Outcome

## Offer Promise

## Mechanism

## Included

## Excluded

## Format

## Deliverables

## Onboarding / Activation

## Proof

## Risk Reversal

## Constraints / Scope Control

## Why Now

## Pricing Link

## Objections

## Validation Step

## Evidence

## Hypotheses to Validate

## Open Questions