---
name: go-to-market-and-launch
description: Build positioning-led acquisition, launch channels, messaging, and launch-day operations.
---

Create a channel thesis, audience-specific message, landing-page outline, onboarding path, launch calendar, founder-led outreach, partnerships, content, community, and paid-test plan. For every channel specify hypothesis, setup, cost, owner, leading metric, stop rule, and follow-up. Include a launch-day runbook and rollback/escalation path.