# Typography on people and shaped surfaces

The layout craft for text that lives *inside* the image — on a sign, a shirt, a
back, a card, a landscape — rather than in a caption band.

## On a person or a shaped surface

Text on a back, shirt, sign, or other central surface must look deliberate, not
pasted on:

- One centered, symmetrical column when the surface is symmetrical.
- Center-align every paragraph, not only the headline.
- Comfortable left and right margins; consistent line widths; generous vertical
  spacing.
- Three levels: bold headline, smaller explanatory body, bold closing line.
- Never a narrow body block floating off-center beneath a wide headline.
- Inspect accents, punctuation, clipping, and balance before saving.

## Faces and expressions are protected

Never allow a sign, poster, card, text panel, headline, sticker, product, or
decorative element to overlap the eyes, mouth, or any part of an important
expression:

- Preserve a clear visible gap between the bottom of a held sign and the top of the
  head or face.
- When translated copy needs more lines, make the sign **wider and shorter**,
  rebalance its internal typography, or shorten the copy — before letting the sign
  grow toward the face.
- Adjust the surrounding crop or pose slightly when needed, preserving the concept
  and the person's expressive role.
- Reject and regenerate any otherwise-successful image whose overlay hides a face:
  readable text never compensates for losing the human expression.
- Re-validate face visibility at full resolution **per language** — text expansion
  differs by language, so one approved layout does not guarantee the others.

## Identity across a variant set

- Keep the subject recognizably the same person across variants of one concept
  unless the change is the point; do not solve a text-generation difficulty by
  changing the central visual concept.
- When identity or composition drifts across later variants, use one approved output
  as the reference for the rest.
- Tool-generated files are intermediates; finals are named by the `ad-naming` tool
  (grammar: `juicylucy` skill, `naming.json`).

## Minimal landscape posters

When the reference is a wide sky, salt flat, desert, beach, or other minimal
landscape, the scenery supplies the emotion; the copy supplies clarity.

- **Three centered zones**: a large pain-led headline upper-middle; a smaller
  problem-to-solution line near the horizon; a bold relief line or neutral CTA below
  it. Keep the groups visually separate with generous negative space.
- Never set dense text over mountains, vehicles, people, or the most detailed part
  of the horizon; tiny focal details stay visible as scale and atmosphere.
- **Keep copy shorter than the space suggests** — a large empty landscape tempts more
  words; use the room for type size and breathing instead.
- The message sequence and approved phrasings come from the brand's
  `copy-patterns.md`; the copy method from `static-copywriting`.