{
  "intent": {
    "objective": "awareness",
    "primary_message": "The product is the clearest proof of the offer",
    "supporting_information": [],
    "desired_action": "",
    "audience": "category-aware social audience"
  },
  "concept": {
    "creative_territory": "product-as-hero",
    "visual_proposition": "Place one exact product as the dominant hero in a quiet field with one evidence-bearing environmental interaction",
    "visual_proof": "The environment reacts to the product while the pack remains unobstructed and immediately recognizable",
    "brand_specific_angle": ""
  },
  "hierarchy": {
    "primary": "product hero",
    "secondary": "headline or value proposition",
    "tertiary": "logo or CTA when needed",
    "one_second_read": "one product, one proposition"
  },
  "composition": {
    "aspect_ratio": "4:5",
    "grid_type": "single-axis",
    "alignment_anchors": [
      "product axis",
      "headline edge"
    ],
    "hero": "large product occupying the dominant visual mass without touching the text field",
    "secondary_mass": "",
    "negative_space": "quiet field reserved for copy and breathing room",
    "reading_direction": "none",
    "eye_path": "hero to message to brand/action",
    "crop_logic": "preserve complete product silhouette and label",
    "foreground": "",
    "middle_ground": "",
    "background": "low-frequency background",
    "typography_zone": "clear field separated from the product silhouette",
    "focal_points": 1
  },
  "typography": {
    "class": "small-text",
    "roles": [
      "headline"
    ],
    "alignment": "aligned to the primary text anchor",
    "line_break_logic": "break by meaning, not by arbitrary box width",
    "language_direction": "none",
    "exact_copy_locked": false
  },
  "color": {
    "roles": [
      "background",
      "product",
      "primary-text",
      "accent"
    ],
    "value_structure": "hero and primary text remain distinct from the background in grayscale",
    "accent_strategy": "one controlled accent family",
    "contrast_target": "verify final text contrast when rendered digitally"
  },
  "lighting": {
    "key_direction": "upper-left",
    "softness": "controlled soft key",
    "shadow_behavior": "grounded contact and coherent cast shadow",
    "temperature": "neutral",
    "motivation": "single broad studio source"
  },
  "materials": [],
  "effects": [],
  "style_families": [
    "commercial-product-photography"
  ],
  "brand_rules": [],
  "observed_patterns": [],
  "inferred_choices": [],
  "restraints": [
    "no decorative effects without a communication, hierarchy, depth, material, or brand job"
  ],
  "heuristic_exceptions": []
}