# Interview Guide

## Research Goal

## Target Segment

## Screening Criteria

## Opening

## Recent Situation

## Problem Timeline

## Current Alternative

## Trigger

## Attempts and Workarounds

## Buying / Decision Process

## Objections and Risks

## Value and Pricing Signals

## Exact Language to Capture

## Closing

## Post-Interview Notes

### Strong Evidence

### Weak Evidence

### Quotes

### Hypotheses

### Follow-Up