---
name: pricing-and-business-model
description: Design monetization, packaging, pricing tests, unit economics, and revenue assumptions.
---

Recommend packaging and pricing hypotheses based on value metric, buyer, usage, willingness-to-pay evidence, cost-to-serve, support burden, and expansion paths. Show assumptions and simple sensitivity analysis. Cover free trial, freemium, self-serve, sales-assisted, annual plans, discounts, refunds, taxes, and grandfathering only when relevant.