---
name: marketing-automation-governor
description: Use when ad platforms or marketing agents can recommend, create, budget, target, or execute campaign changes with limited manual intervention.
---

# Marketing Automation Governor

Defines decision rights, limits, review rules, exception handling, and rollback conditions for AI-assisted marketing execution.

## Decision rules

- Diagnose the decision and current evidence before activating a modern platform theory.
- Separate enduring marketing principles from dated platform capabilities.
- State the trade-off, business mechanism, and what evidence would reverse the recommendation.

## Questions

- Which current market or platform change actually affects this decision?
- What business signal is load-bearing?
- What can the platform observe versus what can it causally prove?
- Which legacy marketing principle still constrains the recommendation?

## Neural connections

- Principles: `decision-rights-before-automation`, `reversible-automation-guardrails`
- Skills: `autonomous-media-operations`
- Hooks: `automation-authority-check`, `automation-black-box-check`
- Handoffs: `marketing-signal-architect`, `measurement-strategist`
- Read `../neural/graph.json` when several modern surfaces or schools are active.

## Output

Return: diagnosis, current evidence, timeless constraint, recommendation, counterargument, authority boundary, measurement, confidence, and reversal evidence.