{ "version": 2, "packs": [ { "id": "business-point-of-sale-scenes", "title": "Business Point Of Sale Scenes", "summary": "Reusable commercial scene archetypes for placing products, services, venues, and offers inside realistic customer decision environments.", "whenToUse": "Use when the user wants to test how a supplied subject appears in purchase, booking, consultation, trial, demo, pickup, handoff, or business sales contexts.", "requiredInputs": ["subject image or description", "business category", "target customer", "market context if relevant", "claims allowed", "channel or asset use"], "riskGates": ["invented retailer or venue names", "wrong subject scale", "unsupported offers", "regulated claims", "cultural stereotypes", "unsafe or impossible displays"], "families": [ { "id": "boutique-try-on", "title": "Boutique Try-On", "category": "Retail / Apparel And Footwear", "sceneArchetype": "premium retail try-on", "placeholders": ["{subject}", "{market_context}", "{customer_type}", "{tone}", "{interaction}", "{brand_surface}", "{channel_use}"], "summary": "A high-intent retail moment where a customer evaluates a wearable product before purchase.", "businessGoal": "make the subject feel desirable in a try-before-buy retail setting where fit, style, and display quality matter", "scene": "a {tone} boutique retail environment in {market_context} with a try-on bench, product display wall, mirror edge, and staff tray", "sceneShape": "horizontal bench foreground, product display background, customer evaluation cue at center", "subjectPlacement": "the supplied subject is the hero item on the bench, display riser, tray, or mirror-side stand", "subjectSlot": { "slotType": ["physical_product", "wearable_product", "service_card", "app_screen"], "placement": "foreground try-on bench or display riser", "scale": "foreground hero", "interaction": "{customer_type} evaluates, handles, tries on, or compares the subject", "fallbackIfService": "show the service as a premium offer card or tablet screen on the staff tray", "fallbackIfDigital": "show the app or digital service on a staff tablet beside the product display", "preserve": ["subject shape", "logo placement", "material cues", "category", "known claims"] }, "focus": "trial, fit confidence, and premium retail desirability", "decision": "whether this subject should be shown as a boutique try-on or retail launch hero", "elements": ["try-on bench", "display wall", "mirror edge", "staff tray", "{brand_surface}"], "constraints": ["do not invent retailer names", "keep subject scale realistic", "avoid fake brand collaborations", "show a plausible store footprint"], "avoid": "chaotic retail clutter, copied luxury store identity, unreadable signage, distorted subject shape" }, { "id": "pharmacy-consultation-counter", "title": "Pharmacy Consultation Counter", "category": "Retail / Pharmacy And Wellness", "sceneArchetype": "advisor-led health retail counter", "placeholders": ["{subject}", "{market_context}", "{customer_type}", "{tone}", "{interaction}", "{supporting_objects}", "{brand_surface}"], "summary": "A pharmacist or advisor-assisted retail moment for wellness, beauty, health, or personal-care products and services.", "businessGoal": "show trust, recommendation, and category credibility at the counter before purchase", "scene": "a {tone} pharmacy or wellness counter in {market_context} with an advisor area, clean shelf context, information mat, and {supporting_objects}", "sceneShape": "service counter across the frame, advisor cue on one side, subject and information surface on the customer side", "subjectPlacement": "the supplied subject sits near the consultation mat as the recommended item or reviewed offer", "subjectSlot": { "slotType": ["physical_product", "service_card", "offer_card", "app_screen"], "placement": "customer-side consultation mat or counter display", "scale": "counter hero", "interaction": "{customer_type} receives advice or compares options with an advisor", "fallbackIfService": "show the service as a printed recommendation card or appointment card", "fallbackIfDigital": "show the app or service flow on a counter tablet", "preserve": ["category", "regulated claims", "packaging hierarchy", "approval caveats"] }, "focus": "expert recommendation and safe retail confidence", "decision": "whether the subject can work in a trust-led pharmacy or wellness retail scene", "elements": ["consultation counter", "advisor gesture", "information mat", "product or offer display", "{supporting_objects}"], "constraints": ["do not make medical claims", "do not invent certifications", "keep labels sparse", "avoid patient-identifiable details"], "avoid": "clinical fear cues, fake prescription labels, crowded shelves, exaggerated health promises" }, { "id": "grocery-endcap-launch", "title": "Grocery Endcap Launch", "category": "Retail / Grocery And CPG", "sceneArchetype": "aisle-end product display", "placeholders": ["{subject}", "{market_context}", "{tone}", "{interaction}", "{supporting_objects}", "{brand_surface}", "{channel_use}"], "summary": "A supermarket endcap or aisle-end display that makes a product visible at a high-traffic decision point.", "businessGoal": "test shelf impact, display readiness, and quick shopper recognition in mass retail", "scene": "a {tone} grocery or mass-retail aisle in {market_context} with an endcap tower, category neighbors, shelf talker placeholders, and clear shopper path", "sceneShape": "vertical endcap tower with subject repetition, aisle depth on one side, one front-facing hero unit at eye level", "subjectPlacement": "the supplied subject repeats on the endcap while one front-facing unit remains the hero", "subjectSlot": { "slotType": ["packaged_product", "physical_product", "offer_card"], "placement": "eye-level endcap shelf with repeated facings", "scale": "retail display hero plus repeated units", "interaction": "{customer_type} notices, reaches for, or compares the subject", "fallbackIfService": "show the service as shelf signage or a redemption card attached to the display", "fallbackIfDigital": "show the digital offer as a QR card on the shelf talker", "preserve": ["package front", "product scale", "category", "claim limits"] }, "focus": "visibility, shelf blocking, and impulse recognition", "decision": "whether the product can stand out in a grocery point-of-sale display", "elements": ["endcap", "subject facings", "shelf talker", "aisle path", "shopper cue"], "constraints": ["do not invent retailer names", "do not invent discounts", "preserve package hierarchy", "keep price tags generic"], "avoid": "fake retailer logos, impossible stacks, chaotic shelves, misleading subject size" }, { "id": "beauty-counter-consultation", "title": "Beauty Counter Consultation", "category": "Retail / Beauty And Fragrance", "sceneArchetype": "premium sampling counter", "placeholders": ["{subject}", "{market_context}", "{customer_type}", "{tone}", "{interaction}", "{supporting_objects}", "{brand_surface}"], "summary": "A premium counter where the customer samples, compares, and receives guided advice.", "businessGoal": "make the subject feel tactile, premium, and advisor-led without relying on heavy copy", "scene": "a {tone} beauty, fragrance, or personal-care counter in {market_context} with mirrors, tester tray, clean product lineup, advisor hands, and {supporting_objects}", "sceneShape": "countertop vignette with mirror backdrop, small samples arranged around the hero subject", "subjectPlacement": "the supplied subject sits on the tester tray, central riser, sample card, or advisor mat", "subjectSlot": { "slotType": ["physical_product", "packaged_product", "service_card", "offer_card"], "placement": "counter tester tray or central riser", "scale": "tabletop hero", "interaction": "{customer_type} samples, compares, or receives a recommendation", "fallbackIfService": "show the service as a consultation card beside samples", "fallbackIfDigital": "show a shade finder, booking flow, or offer on a small tablet", "preserve": ["packaging accuracy", "claim limits", "material finish", "brand surface"] }, "focus": "sampling, sensorial quality, and premium retail service", "decision": "whether the subject should be positioned as a guided counter experience", "elements": ["tester tray", "mirror", "advisor hands", "sample card", "product lineup"], "constraints": ["do not invent beauty claims", "avoid celebrity faces", "keep packaging accurate", "do not mimic a specific retailer"], "avoid": "overdone glamour, fake before-after proof, cluttered testers, distorted reflections" }, { "id": "convenience-chilled-case", "title": "Convenience Chilled Case", "category": "Retail / Convenience", "sceneArchetype": "grab-and-go refrigerated shelf", "placeholders": ["{subject}", "{market_context}", "{customer_type}", "{tone}", "{interaction}", "{supporting_objects}", "{brand_surface}"], "summary": "A fast purchase moment where chilled products compete for immediate attention.", "businessGoal": "test whether the subject reads quickly in a dense, high-frequency retail environment", "scene": "a {tone} convenience retail chilled case in {market_context} with clean rows, cool lighting, shelf labels, and a quick reach or comparison cue", "sceneShape": "refrigerated shelf grid with repeated facings and one interaction point", "subjectPlacement": "the supplied subject appears in the front row of the chilled case with neighboring placeholders around it", "subjectSlot": { "slotType": ["packaged_product", "physical_product", "offer_card"], "placement": "front row of refrigerated shelf", "scale": "midground shelf hero", "interaction": "{customer_type} reaches toward, scans, or compares the subject", "fallbackIfService": "show the service as a cold-case shelf card or bundle insert", "fallbackIfDigital": "show a QR offer card on the shelf rail", "preserve": ["category", "package front", "temperature plausibility", "scale"] }, "focus": "quick recognition and grab-and-go clarity", "decision": "whether the subject works as a convenience retail purchase cue", "elements": ["chilled case", "front-row subject", "shelf labels", "customer hand", "cool lighting"], "constraints": ["do not invent retailer branding", "keep label text minimal", "preserve subject category", "avoid impossible refrigeration context"], "avoid": "messy shelves, fake promotions, unreadable pack fronts, generic vending-machine framing" }, { "id": "electronics-demo-island", "title": "Electronics Demo Island", "category": "Retail / Electronics And Devices", "sceneArchetype": "hands-on product demo table", "placeholders": ["{subject}", "{market_context}", "{customer_type}", "{tone}", "{interaction}", "{supporting_objects}", "{brand_surface}"], "summary": "A demo table where the subject is experienced hands-on before purchase.", "businessGoal": "show usability, comparison, and feature discovery in a realistic assisted-demo environment", "scene": "a {tone} electronics or device retail demo island in {market_context} with product stations, simple spec cards, staff tablet, and clean functional lighting", "sceneShape": "central island table with product stations around it and aisle space in the background", "subjectPlacement": "the supplied subject appears at the main demo station with simple comparison placeholders nearby", "subjectSlot": { "slotType": ["physical_product", "device", "app_screen", "service_card"], "placement": "main demo station on central island", "scale": "hands-on demo hero", "interaction": "{customer_type} tests, taps, compares, or asks about the subject", "fallbackIfService": "show the service as a demo card next to a device or tablet", "fallbackIfDigital": "show the app, UI, or workflow on an approved device frame", "preserve": ["device shape", "screen truth", "technical claims", "scale"] }, "focus": "hands-on trial and product understanding", "decision": "whether the subject benefits from a demo-led retail scene", "elements": ["demo island", "product station", "spec card", "staff tablet", "comparison station"], "constraints": ["do not invent technical specs", "avoid fake UI screens", "keep ports and shape plausible", "use placeholder text only"], "avoid": "sci-fi retail, fake certifications, overpacked signage, incorrect scale" }, { "id": "auto-handover-bay", "title": "Auto Handover Bay", "category": "Mobility / Automotive And High-Value Goods", "sceneArchetype": "premium ownership handoff", "placeholders": ["{subject}", "{market_context}", "{customer_type}", "{tone}", "{interaction}", "{supporting_objects}", "{brand_surface}"], "summary": "A delivery or handoff moment where a high-value product or service is formally transferred to the customer.", "businessGoal": "make ownership, service quality, and premium completion feel tangible", "scene": "a {tone} showroom or delivery bay in {market_context} with a reveal area, service desk, handoff tray, and architectural lighting", "sceneShape": "wide reveal bay with hero subject centered and handoff desk or tray in foreground", "subjectPlacement": "the supplied subject, ownership kit, service card, or offer asset appears in the reveal zone or handoff tray", "subjectSlot": { "slotType": ["physical_product", "vehicle_detail", "service_card", "membership_kit", "offer_card"], "placement": "reveal zone or handoff tray", "scale": "hero handoff object", "interaction": "{customer_type} receives, inspects, signs for, or accepts the subject", "fallbackIfService": "show the service as a welcome packet, membership card, or delivery folder", "fallbackIfDigital": "show the service confirmation on a delivery tablet", "preserve": ["subject identity", "service level truth", "scale", "brand surfaces"] }, "focus": "handoff, premium service, and completion confidence", "decision": "whether the subject should be framed around ownership handoff instead of shopping", "elements": ["handover bay", "service desk", "handoff tray", "delivery placeholder", "architectural lighting"], "constraints": ["do not invent badges", "avoid fake license plates", "keep reveal plausible", "do not imply unavailable service levels"], "avoid": "wedding-style reveal, fake dealership branding, excessive luxury cliches, impossible reflections" }, { "id": "hotel-check-in-upsell", "title": "Hotel Check-In Upsell", "category": "Hospitality / Hotel And Travel", "sceneArchetype": "front-desk service offer", "placeholders": ["{subject}", "{market_context}", "{customer_type}", "{tone}", "{interaction}", "{supporting_objects}", "{brand_surface}"], "summary": "A front-desk moment where a guest considers an upgrade, package, loyalty offer, or service add-on.", "businessGoal": "show how an offer can be introduced naturally during a hospitality service interaction", "scene": "a {tone} hotel or hospitality reception desk in {market_context} with a guest-facing tablet, key-card folder, concierge cue, and lobby backdrop", "sceneShape": "reception counter with tablet or card holder as the offer surface and lobby depth behind it", "subjectPlacement": "the supplied offer, product, service card, or venue asset appears on the guest-facing tablet or key-card folder", "subjectSlot": { "slotType": ["service_card", "offer_card", "app_screen", "physical_product", "venue_asset"], "placement": "guest-facing tablet, card holder, or key-card folder", "scale": "counter decision surface", "interaction": "{customer_type} reviews, accepts, or asks about the offer", "fallbackIfService": "show the service as an upgrade card or concierge recommendation", "fallbackIfDigital": "show the offer on a check-in tablet", "preserve": ["offer truth", "service constraints", "booking details", "brand surface"] }, "focus": "service-led upsell and guest confidence", "decision": "whether the offer fits a hotel check-in or concierge moment", "elements": ["reception desk", "guest tablet", "key-card folder", "concierge gesture", "lobby backdrop"], "constraints": ["do not invent hotel names", "avoid personal guest data", "keep offer language placeholder-safe", "show premium service without excess"], "avoid": "generic luxury lobby, fake loyalty claims, unreadable tablet UI, crowded front desk" }, { "id": "airport-duty-free-sampling", "title": "Airport Duty-Free Sampling", "category": "Travel Retail", "sceneArchetype": "travel retail sampling island", "placeholders": ["{subject}", "{market_context}", "{customer_type}", "{tone}", "{interaction}", "{supporting_objects}", "{brand_surface}"], "summary": "A travel retail sampling or display bay for premium gifting, beauty, food, beverage, or convenience products.", "businessGoal": "test international shopper appeal in a high-traffic travel retail environment", "scene": "a {tone} airport or travel retail sampling bay in {market_context} with a product island, generic travel cues, staff tray, and terminal lighting", "sceneShape": "freestanding retail island with hero display on top and travel flow around it", "subjectPlacement": "the supplied subject sits on the sampling island with tester, sample, or gift cues nearby", "subjectSlot": { "slotType": ["physical_product", "packaged_product", "offer_card", "service_card"], "placement": "top of freestanding sampling island", "scale": "display island hero", "interaction": "{customer_type} samples, gifts, compares, or scans the subject", "fallbackIfService": "show the service as a travel offer card or counter display", "fallbackIfDigital": "show a QR card or tablet demo on the sampling island", "preserve": ["package shape", "claim limits", "category", "travel retail plausibility"] }, "focus": "travel gifting, sampling, and premium impulse purchase", "decision": "whether the subject should be positioned for airport or travel retail", "elements": ["sampling island", "tester tray", "travel retail shelves", "terminal walkway", "gift cue"], "constraints": ["do not invent airport retailer names", "avoid passport or boarding-pass personal data", "keep cultural cues subtle", "do not invent duty-free discounts"], "avoid": "airport chaos, fake luxury logos, stereotyped travelers, cluttered displays" }, { "id": "cafe-pickup-counter", "title": "Cafe Pickup Counter", "category": "Food Service / Cafe And Quick Service", "sceneArchetype": "routine pickup and add-on counter", "placeholders": ["{subject}", "{market_context}", "{customer_type}", "{tone}", "{interaction}", "{supporting_objects}", "{brand_surface}"], "summary": "A pickup counter moment where a customer receives an order, loyalty offer, packaged product, or add-on.", "businessGoal": "make the subject feel habitual, local, and easy to buy with an existing routine", "scene": "a {tone} cafe or quick-service pickup counter in {market_context} with pickup shelf, order cue, loyalty surface, and morning or daypart light", "sceneShape": "countertop pickup shelf with subject near a handoff point", "subjectPlacement": "the supplied subject appears beside the pickup order as the add-on, featured item, or loyalty offer", "subjectSlot": { "slotType": ["physical_product", "packaged_product", "offer_card", "service_card"], "placement": "pickup shelf or counter beside order handoff", "scale": "counter add-on hero", "interaction": "{customer_type} receives, adds, scans, or notices the subject", "fallbackIfService": "show the service as a loyalty card, booking card, or pickup insert", "fallbackIfDigital": "show the offer as a QR card or app prompt near pickup", "preserve": ["subject size", "food safety", "offer truth", "brand surface"] }, "focus": "routine purchase and low-friction add-on behavior", "decision": "whether the subject fits a cafe counter or daily ritual scene", "elements": ["pickup shelf", "order cue", "loyalty card", "counter surface", "handoff hand"], "constraints": ["do not invent cafe branding", "avoid fake order names", "keep food safe and plausible", "use generic receipt details"], "avoid": "messy countertop, unreadable chalkboards, fake discounts, generic stock coffee mood" }, { "id": "fitness-studio-front-desk", "title": "Fitness Studio Front Desk", "category": "Fitness / Wellness Retail", "sceneArchetype": "member check-in and add-on retail", "placeholders": ["{subject}", "{market_context}", "{customer_type}", "{tone}", "{interaction}", "{supporting_objects}", "{brand_surface}"], "summary": "A studio reception moment where a member considers a product, class pass, recovery item, or retail add-on.", "businessGoal": "connect the subject to membership intent, routine, and wellness retail without overclaiming", "scene": "a {tone} fitness, wellness, or studio front desk in {market_context} with check-in tablet, retail shelf, member card cue, and {supporting_objects}", "sceneShape": "front desk plus vertical retail wall, with the subject placed at checkout or check-in", "subjectPlacement": "the supplied subject appears beside the check-in tablet, on the retail shelf, or as a front-desk offer card", "subjectSlot": { "slotType": ["physical_product", "wearable_product", "service_card", "offer_card", "app_screen"], "placement": "front desk, check-in tablet area, or retail shelf", "scale": "checkout or member-routine hero", "interaction": "{customer_type} checks in, scans, adds, or asks about the subject", "fallbackIfService": "show the service as a class card, membership pass, or appointment card", "fallbackIfDigital": "show the service or pass on a check-in tablet", "preserve": ["health claim limits", "service truth", "product scale", "brand surface"] }, "focus": "membership routine and add-on purchase relevance", "decision": "whether the subject belongs in a fitness studio retail or sign-up moment", "elements": ["check-in tablet", "retail wall", "member card", "front desk", "{supporting_objects}"], "constraints": ["do not make body or health claims", "avoid before-after imagery", "keep class details generic", "show realistic studio scale"], "avoid": "hard-sell gym imagery, fake transformation claims, crowded locker rooms, unsafe supplement cues" }, { "id": "clinic-consultation-desk", "title": "Clinic Consultation Desk", "category": "Healthcare / Advisory Services", "sceneArchetype": "professional consultation surface", "placeholders": ["{subject}", "{market_context}", "{customer_type}", "{tone}", "{interaction}", "{supporting_objects}", "{brand_surface}"], "summary": "A professional consultation desk where a customer reviews an offer, treatment plan, device, or service package.", "businessGoal": "show clarity, trust, and informed decision-making for regulated or advisory services", "scene": "a {tone} clinic, practice, or advisory consultation room in {market_context} with a clean desk, practitioner tablet, generic form placeholder, sample model, and calm light", "sceneShape": "two-seat consultation desk with tablet and physical sample as the central decision surface", "subjectPlacement": "the supplied subject appears on the consultation desk as the device, visual aid, service card, or reviewed offer", "subjectSlot": { "slotType": ["device", "physical_product", "service_card", "offer_card", "app_screen"], "placement": "consultation desk between advisor and customer", "scale": "decision-surface hero", "interaction": "{customer_type} reviews, asks, signs, compares, or receives guidance", "fallbackIfService": "show the service as a plan card or consent-safe explanation sheet", "fallbackIfDigital": "show the service on a practitioner tablet with generic UI", "preserve": ["regulated claims", "privacy", "clinical truth", "subject scale"] }, "focus": "advice, clarity, and responsible decision support", "decision": "whether the subject needs a consultation-led service scene before purchase", "elements": ["consultation desk", "advisor tablet", "sample model", "form placeholder", "calm room"], "constraints": ["do not show patient data", "do not invent outcomes", "avoid clinical fear", "use generic forms only"], "avoid": "medical miracle claims, identifiable patients, scary equipment, overcomplicated paperwork" }, { "id": "bank-advisory-desk", "title": "Bank Advisory Desk", "category": "Financial Services", "sceneArchetype": "advisor-led financial service review", "placeholders": ["{subject}", "{market_context}", "{customer_type}", "{tone}", "{interaction}", "{supporting_objects}", "{brand_surface}"], "summary": "A branch or advisory meeting where a customer reviews a financial product, account package, insurance offer, or business service.", "businessGoal": "make a complex service feel credible, personal, and decision-ready", "scene": "a {tone} financial advisory desk in {market_context} with a customer folder, tablet visualization, advisor pen gesture, privacy screen, and neutral service interior", "sceneShape": "desk-level composition with tablet and folder as the service offer surface", "subjectPlacement": "the supplied service, card, app, or offer visual appears on the tablet or folder area", "subjectSlot": { "slotType": ["service_card", "offer_card", "app_screen", "document", "membership_card"], "placement": "tablet or folder on advisory desk", "scale": "service decision surface", "interaction": "{customer_type} reviews, signs, compares, or asks about the service", "fallbackIfService": "show the service as a folder insert or advisory card", "fallbackIfDigital": "show generic app or dashboard placeholders on a tablet", "preserve": ["financial claim limits", "privacy", "offer truth", "brand surface"] }, "focus": "trusted advice and considered service selection", "decision": "whether the subject should be sold through advisor-led consultation rather than self-serve checkout", "elements": ["advisory desk", "tablet", "folder", "advisor gesture", "privacy screen"], "constraints": ["do not invent rates or guarantees", "avoid personal financial data", "use placeholder charts only", "do not imply regulatory approval"], "avoid": "fake returns, stock-market drama, luxury wealth cliches, unreadable financial text" }, { "id": "market-stall-sampling", "title": "Market Stall Sampling", "category": "Local Retail / Food And Craft", "sceneArchetype": "open-market sample and seller interaction", "placeholders": ["{subject}", "{market_context}", "{customer_type}", "{tone}", "{interaction}", "{supporting_objects}", "{brand_surface}"], "summary": "An open-market stall where a product is discovered through sampling, texture, freshness, and direct seller interaction.", "businessGoal": "make the subject feel local, tactile, and credible at a small-retail point of sale", "scene": "a {tone} market stall in {market_context} with counter edge, sample tray, generic tag, seller hand, and local retail depth", "sceneShape": "counter stall foreground with samples in a shallow tray and market rows behind", "subjectPlacement": "the supplied subject appears on the sample tray or front counter as the featured item", "subjectSlot": { "slotType": ["physical_product", "packaged_product", "food_product", "offer_card"], "placement": "front counter or sample tray", "scale": "sampling hero", "interaction": "{customer_type} samples, points, compares, or receives the subject", "fallbackIfService": "show the service as a local offer card or appointment card on the stall counter", "fallbackIfDigital": "show a QR order card beside the sample tray", "preserve": ["ingredient truth", "origin claim limits", "hygiene", "subject scale"] }, "focus": "sampling, freshness, and local discovery", "decision": "whether the subject benefits from a market-stall or artisanal retail context", "elements": ["market counter", "sample tray", "generic tag", "seller hand", "fresh display"], "constraints": ["do not invent origin claims", "avoid fake protected labels", "keep handling clean", "use generic stall signage"], "avoid": "tourist postcard framing, messy displays, fake awards, over-saturated food styling" }, { "id": "telecom-activation-counter", "title": "Telecom Activation Counter", "category": "Telecom / Retail Services", "sceneArchetype": "guided service activation", "placeholders": ["{subject}", "{market_context}", "{customer_type}", "{tone}", "{interaction}", "{supporting_objects}", "{brand_surface}"], "summary": "A service counter where a customer activates a device, plan, app, payment service, or connectivity offer.", "businessGoal": "show onboarding, trust, and practical service activation at the point of sale", "scene": "a {tone} telecom, device, or payments retail counter in {market_context} with demo stand, service-card placeholders, staff tablet, and clear activation flow", "sceneShape": "counter with device stand and service cards arranged as a step-by-step activation surface", "subjectPlacement": "the supplied subject appears on the demo stand, activation mat, service card, or tablet", "subjectSlot": { "slotType": ["device", "app_screen", "service_card", "offer_card", "physical_product"], "placement": "demo stand or activation mat on counter", "scale": "guided activation hero", "interaction": "{customer_type} activates, scans, signs up, compares, or receives setup help", "fallbackIfService": "show the service as an activation card with generic steps", "fallbackIfDigital": "show approved UI or generic activation screen on a device", "preserve": ["coverage claim limits", "pricing truth", "privacy", "device scale"] }, "focus": "activation clarity and everyday utility", "decision": "whether the subject should be framed as a guided service onboarding moment", "elements": ["demo device", "activation mat", "service card", "staff tablet", "counter signage placeholder"], "constraints": ["do not invent carrier names", "avoid personal phone numbers", "keep plan details generic", "do not imply unsupported coverage"], "avoid": "fake network claims, cluttered kiosk graphics, personal data, exaggerated technology effects" }, { "id": "trade-show-demo-booth", "title": "Trade Show Demo Booth", "category": "B2B / Events And Field Marketing", "sceneArchetype": "buyer-facing booth demonstration", "placeholders": ["{subject}", "{market_context}", "{customer_type}", "{tone}", "{interaction}", "{supporting_objects}", "{brand_surface}", "{channel_use}"], "summary": "A booth demo scene where a product, software, device, or service is presented to buyers or partners.", "businessGoal": "make the subject feel demo-ready for lead generation, sales conversations, and partner review", "scene": "a {tone} trade show or field-event booth in {market_context} with demo counter, backwall placeholder, product station, attendee badges, and controlled expo lighting", "sceneShape": "booth backwall and waist-high demo counter with the subject centered as the demonstration object", "subjectPlacement": "the supplied subject appears on the demo counter, product station, device frame, or presentation surface", "subjectSlot": { "slotType": ["physical_product", "device", "app_screen", "service_card", "offer_card"], "placement": "demo counter or product station", "scale": "buyer-facing demo hero", "interaction": "{customer_type} watches, asks, scans, or receives a demo", "fallbackIfService": "show the service as a demo card, sales one-pager, or booth tablet flow", "fallbackIfDigital": "show approved UI or generic interface on the demo screen", "preserve": ["claim limits", "logo rules", "product scale", "event truth"] }, "focus": "buyer engagement and demo clarity", "decision": "whether the subject is ready for trade show or B2B field-event storytelling", "elements": ["demo counter", "booth backwall", "attendee badges", "product station", "lead capture tablet"], "constraints": ["do not invent event names", "avoid readable attendee data", "keep booth branding generic", "do not overclaim traction"], "avoid": "busy expo clutter, fake award badges, unreadable booth walls, generic convention stock" }, { "id": "real-estate-sales-gallery", "title": "Real Estate Sales Gallery", "category": "Real Estate / High-Value Sales", "sceneArchetype": "sales-gallery consultation", "placeholders": ["{subject}", "{market_context}", "{customer_type}", "{tone}", "{interaction}", "{supporting_objects}", "{brand_surface}"], "summary": "A sales gallery scene where a buyer evaluates a property, neighborhood plan, membership, or high-value offer.", "businessGoal": "show premium decision support for considered purchases that require visualization and consultation", "scene": "a {tone} sales gallery or showroom in {market_context} with model table, presentation screen, material board, and advisor-led walkthrough", "sceneShape": "large model table or presentation island with customer and advisor gestures around it", "subjectPlacement": "the supplied subject appears as the offer, brochure, model detail, sample, or presentation asset on the table or screen", "subjectSlot": { "slotType": ["document", "service_card", "offer_card", "model_detail", "app_screen"], "placement": "model table, presentation screen, or material board", "scale": "high-consideration review hero", "interaction": "{customer_type} reviews, points, compares, or receives a walkthrough", "fallbackIfService": "show the service as a premium brochure or advisory card", "fallbackIfDigital": "show the service as a generic presentation or map screen", "preserve": ["pricing caveats", "location truth", "offer limits", "brand surface"] }, "focus": "high-value consideration and guided decision-making", "decision": "whether the subject belongs in a premium sales-gallery or showroom-consultation scene", "elements": ["model table", "presentation screen", "material board", "advisor gesture", "brochure"], "constraints": ["do not invent property names", "avoid fake pricing", "keep location markers generic", "do not imply guaranteed returns"], "avoid": "fake skyline claims, luxury cliches, unreadable floor plans, impossible model scale" }, { "id": "furniture-showroom-vignette", "title": "Furniture Showroom Vignette", "category": "Retail / Home And Lifestyle", "sceneArchetype": "staged home-use display", "placeholders": ["{subject}", "{market_context}", "{customer_type}", "{tone}", "{interaction}", "{supporting_objects}", "{brand_surface}"], "summary": "A staged home vignette where a customer imagines a product or service inside an everyday living environment.", "businessGoal": "help shoppers understand fit, scale, material, and lifestyle use before purchase", "scene": "a {tone} home, furniture, or lifestyle showroom vignette in {market_context} with room setup, material swatches, decision card placeholder, and natural use context", "sceneShape": "room vignette with subject at natural use height and a decision card off to one side", "subjectPlacement": "the supplied subject appears inside the room setup as the functional hero with swatches, sample, or catalog card nearby", "subjectSlot": { "slotType": ["physical_product", "home_product", "service_card", "offer_card"], "placement": "natural use position inside staged room vignette", "scale": "in-context lifestyle hero", "interaction": "{customer_type} imagines, compares, touches, or reviews the subject", "fallbackIfService": "show the service as a consultation card, design package, or room-planning offer", "fallbackIfDigital": "show the service as a room-planning tablet screen", "preserve": ["product scale", "material cues", "dimensions if provided", "claim limits"] }, "focus": "in-home fit, material quality, and scale confidence", "decision": "whether the subject should be shown in a showroom lifestyle vignette", "elements": ["room vignette", "material swatches", "decision card", "catalog card", "natural light"], "constraints": ["do not invent prices", "keep dimensions plausible", "avoid copying a specific retailer layout", "preserve product scale"], "avoid": "generic showroom styling, impossible product scale, fake discount tags, over-staged interiors" }, { "id": "pet-store-trial-station", "title": "Pet Store Trial Station", "category": "Retail / Pet", "sceneArchetype": "pet-owner trial and recommendation station", "placeholders": ["{subject}", "{market_context}", "{customer_type}", "{tone}", "{interaction}", "{supporting_objects}", "{brand_surface}"], "summary": "A pet-store trial or recommendation scene for food, accessories, toys, care products, or services.", "businessGoal": "show practical evaluation, owner trust, and category fit at retail", "scene": "a {tone} pet retail trial station in {market_context} with low display table, safe sample cue, accessory wall, owner interaction, and {supporting_objects}", "sceneShape": "low table and shelf composition designed for customer interaction at product height", "subjectPlacement": "the supplied subject appears on the low trial table or front shelf with a safe interaction cue", "subjectSlot": { "slotType": ["physical_product", "packaged_product", "accessory", "service_card", "offer_card"], "placement": "low trial table or front retail shelf", "scale": "owner-evaluation hero", "interaction": "{customer_type} handles, compares, samples safely, or asks about the subject", "fallbackIfService": "show the service as a grooming, care, or membership card on the trial table", "fallbackIfDigital": "show a booking or care-plan tablet near the station", "preserve": ["safety", "nutrition claim limits", "product scale", "category"] }, "focus": "trial, owner confidence, and product relevance", "decision": "whether the subject should be shown in a pet retail demonstration scene", "elements": ["trial table", "safe sample cue", "accessory wall", "product shelf", "owner hand"], "constraints": ["avoid unsafe animal handling", "do not invent nutrition claims", "keep pets generic or implied", "preserve product scale"], "avoid": "messy animal scenes, fake vet endorsements, unsafe pet behavior, crowded shelves" }, { "id": "hardware-project-advice-bay", "title": "Hardware Project Advice Bay", "category": "Retail / Hardware And Home Improvement", "sceneArchetype": "hands-on project advice counter", "placeholders": ["{subject}", "{market_context}", "{customer_type}", "{tone}", "{interaction}", "{supporting_objects}", "{brand_surface}"], "summary": "A hardware store advice bay where a shopper evaluates tools, materials, fixtures, or project services.", "businessGoal": "make technical products or services feel understandable and project-ready", "scene": "a {tone} hardware or project retail advice bay in {market_context} with workbench, material samples, tool wall, measurement mat, and staff explanation cue", "sceneShape": "workbench foreground with vertical tool or material wall behind it", "subjectPlacement": "the supplied subject appears on the workbench as the recommended solution or project component", "subjectSlot": { "slotType": ["physical_product", "tool", "material_sample", "service_card", "offer_card"], "placement": "workbench or measurement mat", "scale": "hands-on project hero", "interaction": "{customer_type} measures, compares, asks, or receives project advice", "fallbackIfService": "show the service as an installation, project, or consultation card on the bench", "fallbackIfDigital": "show the service as a planning or quote screen on a tablet", "preserve": ["safety", "technical claim limits", "scale", "installation truth"] }, "focus": "project fit, practical confidence, and expert guidance", "decision": "whether the subject benefits from a hands-on project advice scene", "elements": ["workbench", "material samples", "tool wall", "measurement mat", "staff gesture"], "constraints": ["show safe handling", "do not invent performance specs", "keep measurements generic", "preserve product scale"], "avoid": "unsafe construction scenes, fake certifications, cluttered workshops, impossible installation claims" }, { "id": "outdoor-gear-rental-counter", "title": "Outdoor Gear Rental Counter", "category": "Outdoor / Rental And Specialty Retail", "sceneArchetype": "activity-prep gear counter", "placeholders": ["{subject}", "{market_context}", "{customer_type}", "{tone}", "{interaction}", "{supporting_objects}", "{brand_surface}"], "summary": "An outdoor shop or rental counter where a customer selects gear, service, or apparel before an activity.", "businessGoal": "connect the subject to use readiness, destination intent, and staff-guided selection", "scene": "a {tone} outdoor gear or rental counter in {market_context} with trip cue, rental tag placeholders, gear wall, and daylight or terrain-adjacent context", "sceneShape": "counter with gear wall behind it and map, trip cue, or activity cue as the decision surface", "subjectPlacement": "the supplied subject appears on the counter beside the trip cue, rental tag, or activity-prep surface", "subjectSlot": { "slotType": ["physical_product", "wearable_product", "equipment", "service_card", "offer_card"], "placement": "rental counter beside map or trip cue", "scale": "activity-prep hero", "interaction": "{customer_type} packs, compares, fits, rents, or receives advice", "fallbackIfService": "show the service as a rental pass, route card, or trip-prep offer", "fallbackIfDigital": "show the service as a booking or route-planning tablet screen", "preserve": ["safety", "activity fit", "product utility", "scale"] }, "focus": "readiness, fit for activity, and trusted recommendation", "decision": "whether the subject should be shown as outdoor gear, rental, or trip-prep retail", "elements": ["rental counter", "trip cue", "gear wall", "tag placeholder", "outdoor daylight"], "constraints": ["do not invent safety certifications", "avoid dangerous use scenes", "keep weather and terrain plausible", "preserve product utility"], "avoid": "extreme adventure exaggeration, fake location claims, crowded gear piles, unsafe equipment setup" }, { "id": "fashion-boutique-fitting-room", "title": "Fashion Boutique Fitting Room", "category": "Retail / Fashion And Accessories", "sceneArchetype": "fitting-room styling decision", "placeholders": ["{subject}", "{market_context}", "{customer_type}", "{tone}", "{interaction}", "{supporting_objects}", "{brand_surface}"], "summary": "A fitting-room or styling area where a customer considers apparel, accessories, or a complete look.", "businessGoal": "show personal taste, styling support, and purchase confidence near conversion", "scene": "a {tone} fashion or accessories boutique fitting area in {market_context} with garment rail, full-length mirror, styling stool, accessory tray, and retail lighting", "sceneShape": "mirror and garment rail composition with the subject on a hanger, stool, tray, or fitting-room hook", "subjectPlacement": "the supplied subject appears as the hero styling option near the mirror, rail, tray, or fitting-room hook", "subjectSlot": { "slotType": ["wearable_product", "physical_product", "accessory", "service_card", "offer_card"], "placement": "mirror-side tray, fitting-room hook, garment rail, or styling stool", "scale": "styling decision hero", "interaction": "{customer_type} styles, compares, holds, tries on, or receives advice", "fallbackIfService": "show the service as a styling card or appointment offer on the tray", "fallbackIfDigital": "show a styling or booking app on a mirror-side tablet", "preserve": ["product shape", "fit cues", "brand surfaces", "scale"] }, "focus": "style confidence and assisted selection", "decision": "whether the subject should be shown as a styled boutique purchase moment", "elements": ["full-length mirror", "garment rail", "styling stool", "accessory tray", "fitting-room hook"], "constraints": ["avoid cultural costume stereotypes", "do not invent designer branding", "keep garments realistic", "avoid identifiable faces unless supplied"], "avoid": "runway drama, fake luxury tags, cluttered racks, distorted body reflections" }, { "id": "cloud-kitchen-pickup-shelf", "title": "Cloud Kitchen Pickup Shelf", "category": "Food Service / Delivery And Pickup", "sceneArchetype": "delivery pickup fulfillment shelf", "placeholders": ["{subject}", "{market_context}", "{customer_type}", "{tone}", "{interaction}", "{supporting_objects}", "{brand_surface}"], "summary": "A delivery pickup or takeout handoff shelf where packaged food, service offers, or partner promotions appear at fulfillment.", "businessGoal": "show operational clarity and brand presence in a delivery-first purchase moment", "scene": "a {tone} delivery, cloud-kitchen, or pickup shelf in {market_context} with labeled cubbies, sealed packaging, pickup area, QR placeholder, and clean prep background", "sceneShape": "shelf grid with order packages arranged as a pickup workflow and one hero package at front", "subjectPlacement": "the supplied subject appears on the front pickup shelf as the highlighted order, insert, or pickup offer", "subjectSlot": { "slotType": ["packaged_product", "food_package", "offer_card", "service_card", "venue_asset"], "placement": "front pickup shelf or highlighted order cubby", "scale": "fulfillment hero", "interaction": "{customer_type} picks up, scans, receives, or places the subject", "fallbackIfService": "show the service as a pickup insert, partner offer, or order-card promotion", "fallbackIfDigital": "show a QR pickup or order status card", "preserve": ["food safety", "order privacy", "packaging accuracy", "service truth"] }, "focus": "delivery readiness, packaging visibility, and operational trust", "decision": "whether the subject fits delivery, pickup, or food-service partner promotion", "elements": ["pickup shelf", "sealed package", "order cubbies", "QR placeholder", "handoff area"], "constraints": ["avoid personal order names", "do not invent delivery platform branding", "keep packaging safe", "show realistic workflow"], "avoid": "messy kitchens, fake platform logos, exposed food, chaotic delivery scenes" }, { "id": "pop-up-launch-kiosk", "title": "Pop-Up Launch Kiosk", "category": "Experiential Retail / Launch", "sceneArchetype": "small-format activation kiosk", "placeholders": ["{subject}", "{market_context}", "{customer_type}", "{tone}", "{interaction}", "{supporting_objects}", "{brand_surface}", "{channel_use}"], "summary": "A temporary retail or street-level launch kiosk that introduces a product, service, or campaign to passersby.", "businessGoal": "test if the subject can attract attention and start conversation in a small-format activation", "scene": "a {tone} pop-up launch kiosk in {market_context} with modular counter, product plinth, QR sign placeholder, staff interaction, and street or event flow", "sceneShape": "compact kiosk with product plinth centered and customer path crossing the foreground", "subjectPlacement": "the supplied subject appears on the kiosk plinth, sample tray, service screen, or offer card with a clear interaction cue", "subjectSlot": { "slotType": ["physical_product", "sample", "service_card", "offer_card", "app_screen"], "placement": "center kiosk plinth or front counter", "scale": "activation hero", "interaction": "{customer_type} discovers, samples, scans, asks, or signs up", "fallbackIfService": "show the service as a kiosk offer card or staff tablet demo", "fallbackIfDigital": "show the service on a kiosk tablet or QR sign", "preserve": ["brand surface", "offer truth", "physical feasibility", "scale"] }, "focus": "discovery, trial, and event-style conversion", "decision": "whether the subject deserves an experiential retail or pop-up activation concept", "elements": ["modular kiosk", "product plinth", "QR placeholder", "staff interaction", "customer path"], "constraints": ["do not invent permits or partner names", "keep signage editable", "avoid recognizable storefront copying", "show realistic crowd density"], "avoid": "overloaded urban spectacle, fake sponsors, chaotic crowds, impossible kiosk structures" }, { "id": "b2b-sample-kit-meeting", "title": "B2B Sample Kit Meeting", "category": "B2B / Sales Enablement", "sceneArchetype": "buyer-facing sample review", "placeholders": ["{subject}", "{market_context}", "{customer_type}", "{tone}", "{interaction}", "{supporting_objects}", "{brand_surface}", "{channel_use}"], "summary": "A buyer meeting where samples, swatches, prototypes, or sales materials are reviewed before a business purchase.", "businessGoal": "make the subject feel procurement-ready, tactile, and easy for business buyers to evaluate", "scene": "a {tone} B2B meeting table in {market_context} with sample kit, swatch cards, laptop, buyer notes, and restrained natural or office light", "sceneShape": "top-down or three-quarter meeting table with sample kit centered and decision materials around it", "subjectPlacement": "the supplied subject appears inside the sample kit as the buyer-facing hero or reviewed sales asset", "subjectSlot": { "slotType": ["physical_product", "sample", "prototype", "document", "service_card", "offer_card"], "placement": "center of sample kit or meeting table", "scale": "buyer-review hero", "interaction": "{customer_type} reviews, touches, compares, annotates, or discusses the subject", "fallbackIfService": "show the service as a sales one-pager, account card, or proposal insert", "fallbackIfDigital": "show the service as a laptop or tablet demo beside the sample kit", "preserve": ["customer privacy", "claim limits", "sample realism", "brand surface"] }, "focus": "B2B evaluation and procurement confidence", "decision": "whether the subject should be sold through sample kits, sales meetings, or account-based outreach", "elements": ["sample kit", "swatch cards", "buyer notes", "laptop", "meeting table"], "constraints": ["do not invent customer logos", "avoid confidential data", "keep notes generic", "preserve sample realism"], "avoid": "fake enterprise logos, generic boardroom scenes, unreadable dense decks, unrealistic sample kits" } ] } ] }