{"id":12912,"plugin_id":"plugin_asdk_app_6a6318aaee888191a823829387f922a5","kind":"skill","collection_source":null,"comparison_source":null,"observed_at":"2026-09-30T23:02:27.957Z","digest":"c22ef0b6ab98401d204493f879d62e61e3c448b7f1fcc0260ec7dde69b3062b7","against":null,"payload":{"description":"Where to shift budget for maximum marginal ROAS.","included_files":[],"name":"kreel-budget-reallocation","skill_md_contents":"---\nname: kreel-budget-reallocation\ndescription: \"Where to shift budget for maximum marginal ROAS.\"\n---\n\nIf more than one brand is reachable, call `list_brands` first and pass `brand` on every call.\n\nRecommend budget reallocation. Rank campaigns by marginal ROAS over the last 14 days — revenue per incremental unit of spend in the account currency. Identify 2-3 campaigns to pull from and 2-3 to push into. Use `get_performance` at campaign level and explain your logic briefly per pair.\n"},"changes":[],"summary":"First saved snapshot. No earlier version is available for comparison.","summary_kind":"deterministic","summary_metadata":{}}