{"id":12968,"plugin_id":"plugin_asdk_app_6a6318aaee888191a823829387f922a5","kind":"skill","collection_source":null,"comparison_source":null,"observed_at":"2026-09-30T23:02:34.935Z","digest":"56bbc172f55bdf0314ccf18d5300422529c961d57933a3b2709466baec93f76c","against":null,"payload":{"name":"kreel-creative-fatigue-check","description":"Detect creative fatigue on active Meta ads.","included_files":[],"skill_md_contents":"---\nname: kreel-creative-fatigue-check\ndescription: \"Detect creative fatigue on active Meta ads.\"\n---\n\nIf more than one brand is reachable, call `list_brands` first and pass `brand` on every call.\n\nCheck for creative fatigue. Use `get_creatives` with platform='meta', date_range={\"days\": 30}, filters={\"status\": \"ACTIVE\"}. Each creative's `fatigue` block carries window scalars (hook_rate, hold_rate, ctr) and a first-half-vs-second-half `trend` for ctr, hook_rate, and frequency. Flag a creative when its frequency trend is rising or its CTR/hook-rate trend is falling (delta_pct down >20%). Frequency is trend-only — there is no cumulative frequency scalar (ADR-0007).\n"},"changes":[],"summary":"First saved snapshot. No earlier version is available for comparison.","summary_kind":"deterministic","summary_metadata":{}}