{"id":17520,"plugin_id":"plugins_6a78f4659d108191877f1a968a4ae987","kind":"skill","collection_source":null,"comparison_source":null,"observed_at":"2026-09-30T23:14:14.975Z","digest":"a370423246f8c66e14cd86aa2ace52073afbe3faa6211a6ac1ddfbfed5ccc5c7","against":null,"payload":{"description":"Use when marketing work needs adaptation for Egypt, Saudi Arabia, UAE, Qatar, GCC, or broader Arabic-speaking markets, including Arabic copy, dialect, code-switching, cultural fit, currency, CTA length, RTL, and market-specific context.","included_files":[{"relative_path":"agents/openai.yaml","size_in_bytes":236}],"name":"mena-localization","skill_md_contents":"---\nname: mena-localization\ndescription: Use when marketing work needs adaptation for Egypt, Saudi Arabia, UAE, Qatar, GCC, or broader Arabic-speaking markets, including Arabic copy, dialect, code-switching, cultural fit, currency, CTA length, RTL, and market-specific context.\n---\n\n# MENA Localization\n\n## Use it for\n\n- Arabic marketing copy\n- Egyptian or Gulf localization\n- Bilingual campaigns\n- Ad, landing-page, email, or social adaptation\n- Reviewing copy that sounds translated\n\n## Operating rules\n\n- Use context already present in the conversation before asking for more input.\n- Separate known facts, reasonable assumptions, and unknowns. Do not present assumptions as evidence.\n- When the answer depends on current platform rules, market conditions, pricing, benchmarks, or competitors, verify them with current sources when tools are available.\n- Prefer concrete decisions, examples, and next actions over generic marketing advice.\n- Do not invent campaign performance, customer quotes, research findings, testimonials, rankings, or competitor claims.\n- Keep the requested market, language, funnel stage, audience awareness, budget, and channel constraints visible throughout the work.\n- Localize the job of each line, not its words.\n- Do not default every market to Modern Standard Arabic. Choose register by audience, channel, brand, and context.\n- Keep brand names and technical/business terms in English when that is how the target audience naturally uses them.\n- Flag legal, regulated, or culturally sensitive material that requires market-specific verification.\n- Account for RTL and mixed Arabic/English layout constraints.\n\n## Workflow\n\n1. Identify target market, audience, channel, brand register, and desired action.\n2. Extract the purpose of each source line: hook, proof, objection, instruction, or CTA.\n3. Rewrite for local naturalness, cultural relevance, and placement length.\n4. Adapt currency, examples, social proof, idioms, dates, and commercial context only when supported.\n5. Flag items that should remain untranslated and any cultural or compliance risk.\n6. Review the final copy aloud for natural rhythm and remove literal translation artifacts.\n\n## Output contract\n\n- Localized marketing copy\n- Market/register note\n- Flags for non-localized terms or risky references\n- RTL or mixed-language production notes when relevant\n\n## Quality gate\n\n- Copy sounds native to the chosen market and brand\n- Meaning and marketing job are preserved\n- No unsupported local claim\n- Layout constraints are considered\n\n## Handoff\n\nIf the task is part of a larger marketing request, return the completed deliverable plus the evidence or decisions the next PrePilot skill needs. Do not repeat upstream analysis unless it changes the result.\n"},"changes":[],"summary":"First saved snapshot. No earlier version is available for comparison.","summary_kind":"deterministic","summary_metadata":{}}