{"id":18257,"plugin_id":"plugins_6a80500711748191bee28e0649499efa","kind":"skill","collection_source":null,"comparison_source":null,"observed_at":"2026-09-30T23:14:45.542Z","digest":"ccc13b165642fcc0cb683fc8a52fead578992e44969078d11f214efdc93918c4","against":null,"payload":{"name":"campaign-dna","description":"Multi-asset campaign visual DNA and cross-format continuity director. This skill should be used when planning multi-asset campaigns, defining visual-family continuity rules across formats (1:1, 9:16, 16:9), creating deliberate variation across deliverables, or maintaining campaign brand consistency.","included_files":[{"relative_path":"agents/openai.yaml","size_in_bytes":375},{"relative_path":"assets/large-logo.svg","size_in_bytes":715},{"relative_path":"assets/small-logo.svg","size_in_bytes":715},{"relative_path":"schemas/visual-dna.schema.json","size_in_bytes":1752}],"skill_md_contents":"---\nname: campaign-dna\ndescription: Multi-asset campaign visual DNA and cross-format continuity director. This skill should be used when planning multi-asset campaigns, defining visual-family continuity rules across formats (1:1, 9:16, 16:9), creating deliberate variation across deliverables, or maintaining campaign brand consistency.\n---\n\n# Campaign DNA\n\nCampaign DNA defines the visual genome for multi-asset commercial campaigns. It establishes unbreakable family resemblance across disparate formats and channels (social, digital OOH, print, performance ads) while introducing deliberate creative variation across individual assets.\n\n---\n\n## 1. Core Workflow\n\n1. **Campaign Genome Definition**:\n   - **Primary Palette DNA**: Core 2-3 colors that appear consistently in every asset.\n   - **Lighting Signature**: Consistent light direction, contrast ratio, and color temperature across all campaign shots.\n   - **Material & Texture DNA**: Common tactile finish (e.g. brushed metal, organic matte paper, high-gloss glass).\n   - **Typographic Anchor**: Shared font pairing, tracking rules, and badge placement.\n\n2. **Deliberate Variation Matrix**:\n   - Never copy-paste the exact same layout across 5 assets.\n   - Vary intentional dimensions while holding the genome locked:\n     - Asset 1 (Hero / Brand): Macro product hero shot with dynamic dramatic lighting.\n     - Asset 2 (Context / Lifestyle): Environmental wide shot showing product in real use.\n     - Asset 3 (Detail / Feature): Close-up crop emphasizing tactile craft and engineering.\n     - Asset 4 (Story / Conversion 9:16): Vertical composition with clear CTA zone.\n\n3. **Multi-Format Responsive Adaptation**:\n   - **1:1 Square (Feed)**: Centered or Rule-of-Thirds balance with equal margin breathing room.\n   - **4:5 Portrait (Instagram Feed)**: Extended vertical hierarchy with upper headline and lower CTA.\n   - **9:16 Vertical (Stories / TikTok)**: Top 15% and bottom 20% safe zone clearance for UI overlays.\n   - **16:9 Landscape (YouTube / Desktop / DOOH)**: Dynamic horizontal eye path with distinct left/right narrative balance.\n\n4. **Output Contract**:\n   - Return structured `campaign_state` and `VisualDNA` JSON inside `DesignSignalPacket`.\n\n---\n\n## 2. Cross-Skill Neural Connections & References\n\n### Peer & Downstream Skills\n- [Creative Strategy](../creative-strategy/SKILL.md) — Campaign objectives, message hierarchy & audience\n- [Visual Storytelling](../visual-storytelling/SKILL.md) — Multi-frame narrative arc continuity\n- [Composition Director](../composition-director/SKILL.md) — Aspect ratio adaptations and safe zones\n- [Brand Intelligence](../brand-intelligence/SKILL.md) — Brand guidelines and multi-asset consistency\n- [Prompt Compiler](../prompt-compiler/SKILL.md) — Batch prompt generation with shared visual DNA\n- [Designly Director](../designly-director/SKILL.md) — Multi-asset campaign orchestration\n\n### Schemas & References\n- [Visual DNA Schema](schemas/visual-dna.schema.json) — Local DNA schema\n- [Campaign Visual DNA](../../shared/references/campaign-visual-dna.md) — Continuity guide\n- [Platform and Format Guide](../../shared/references/platform-and-format.md) — Safe zones & aspect ratios\n- [Signal Packet Schema](../../shared/contracts/signal-packet.schema.json) — Neural Mesh handoff\n"},"changes":[],"summary":"First saved snapshot. No earlier version is available for comparison.","summary_kind":"deterministic","summary_metadata":{}}