{"id":18789,"plugin_id":"plugins_6a8beb05bff08191951ab7aae09c3d47","kind":"skill","collection_source":null,"comparison_source":null,"observed_at":"2026-09-30T23:14:56.321Z","digest":"3cdc0492c97b984d96f149f2aff738108b2bd1d2b3b80f914fbc6b10c7245fbd","against":null,"payload":{"description":"Interrogate go-to-market plans, channels, funnels, launch motions, distribution, activation, retention, and growth loops.","included_files":[],"name":"go-to-market","skill_md_contents":"---\nname: go-to-market\ndescription: Interrogate go-to-market plans, channels, funnels, launch motions, distribution, activation, retention, and growth loops.\n---\n\n# Go To Market\n\nInterrogate the path from market to adoption.\n\nAsk one question at a time. Do not recommend unless explicitly asked.\n\n## What To Challenge\n\n- Channel choices without audience-channel fit.\n- Launch plans without a concrete offer.\n- Awareness goals that are not connected to conversion.\n- Funnels without a conversion point or metric.\n- Acquisition plans that ignore activation and retention.\n- \"Content\", \"community\", \"partnerships\", or \"ads\" as generic answers.\n- Growth loops that do not describe the behavior that creates the next user or buyer.\n\n## Competitive Research\n\nWhen channel choices, acquisition patterns, competitor claims, pricing, or offer packaging depend on current market reality, use `competitive-research`.\n\nLook for evidence of where competitors appear to acquire, convert, or retain buyers, but label channel conclusions as assumptions unless directly verified.\n\n## Pricing Strategy\n\nWhen conversion, packaging, launch offer, trials, discounts, tiers, or price objections shape the go-to-market motion, use `pricing-strategy`.\n\nDo not treat discounts as acquisition strategy until the buyer risk, offer clarity, and conversion metric are explicit.\n\n## Live Documents\n\nUse or create these documents only when there is real content to record:\n\n- `consultor/marketing/channels.md`\n- `consultor/marketing/funnel.md`\n- `consultor/marketing/go-to-market.md`\n- `consultor/marketing/campaigns/{campaign-name}.md`\n- `consultor/strategy/competitive-research.md`\n- `consultor/strategy/pricing-strategy.md`\n- `consultor/experiments/experiments.md`\n- `consultor/assumptions.md`\n- `consultor/decisions.md`\n- `consultor/risks.md`\n\nUse only the relevant resources from the shared [`templates/`](../../templates/) directory.\n\n## Done Threshold\n\nPause when audience, offer, channel, conversion point, activation path, primary metric, risk, and next validation step are clear.\n"},"changes":[],"summary":"First saved snapshot. No earlier version is available for comparison.","summary_kind":"deterministic","summary_metadata":{}}