{"id":18791,"plugin_id":"plugins_6a8beb05bff08191951ab7aae09c3d47","kind":"skill","collection_source":null,"comparison_source":null,"observed_at":"2026-09-30T23:14:56.358Z","digest":"dde5a4aff14a0cbcbf0f9d2a665f800d3b8612045ac7abb702365558c0e001ca","against":null,"payload":{"description":"Convert strategy, value proposition, positioning, offer design, objections, proof, and go-to-market context into landing page copy structure.","included_files":[],"name":"landing-copy","skill_md_contents":"---\nname: landing-copy\ndescription: Convert strategy, value proposition, positioning, offer design, objections, proof, and go-to-market context into landing page copy structure.\n---\n\n# Landing Copy\n\nTurn validated strategy into landing page copy structure. Do not use this skill to invent strategy.\n\nAsk one question at a time when a strategic input is missing. Do not recommend unless explicitly asked.\n\n## Required Inputs\n\nBefore writing copy, inspect or clarify:\n\n- Audience.\n- Job, pain, or desired outcome.\n- Current alternative.\n- Offer.\n- Promise.\n- Mechanism.\n- Proof.\n- Objections.\n- Call to action.\n\nIf these are missing, route back to `value-proposition`, `offer-design`, `positioning`, or `sales-objections`.\n\n## What To Challenge\n\n- Headlines that use vague benefits.\n- Copy that hides the offer.\n- Proof placed after unsupported claims.\n- CTAs that ask for commitment before reducing risk.\n- Objection handling that appears too late.\n- Social proof that is irrelevant to the target buyer.\n- Copy that sounds good but does not match the actual offer.\n\n## Live Documents\n\nUse or create these documents only when there is real content to record:\n\n- `consultor/marketing/landing-copy.md`\n- `consultor/marketing/messaging.md`\n- `consultor/strategy/offer-design.md`\n- `consultor/strategy/value-proposition.md`\n- `consultor/sales/objections.md`\n\nUse the shared [`landing-copy.md`](../../templates/landing-copy.md) template when creating a new landing copy document.\n\n## Done Threshold\n\nPause when headline, subhead, offer block, proof, objections, CTA, risk reversal, and missing validation are clear.\n"},"changes":[],"summary":"First saved snapshot. No earlier version is available for comparison.","summary_kind":"deterministic","summary_metadata":{}}