{"id":20634,"plugin_id":"plugins_6aa5c14ce164819185474f73c890b680","kind":"skill","collection_source":null,"comparison_source":null,"observed_at":"2026-09-30T23:16:24.107Z","digest":"c4a9d87dbac596f26de3281c8c29aadb483adb8da68064024b02fb8723a2c33f","against":null,"payload":{"description":"Generate 3 hook options tailored to your content. Invoke with /cw-hook or /cw-hook [topic/context].","included_files":[],"name":"cw-hook","skill_md_contents":"---\nname: cw-hook\ndescription: Generate 3 hook options tailored to your content. Invoke with /cw-hook or /cw-hook [topic/context].\n---\n\n# Hook\n\n## Purpose\n\nGenerate 3 hook options from the Hook Arsenal, tailored to the content at hand.\n\nRead `../../references/context-contract.md` and resolve available audience context, including optional `AUDIENCE.md` or a named shared guide. The explicit assignment audience takes precedence; missing audience context does not block the task.\n\n## Invocation\n\n- `/cw-hook [context]` — Generate hooks for the specified topic/piece\n- `/cw-hook` — System asks \"What's the piece about?\" then generates options\n\n## The Hook Arsenal\n\n| Hook Type | What It Does | Use When |\n|-----------|--------------|----------|\n| **The Already-Happened** | Past-tense revelation of surprising outcome | The result proves your point |\n| **The Paradigm Flip** | Challenges assumed truth | Presenting contrarian takes |\n| **The Visceral Moment** | Sensory detail + emotion | Personal discovery pieces |\n| **The Time Stamp** | Specific date/time that changed everything | Career pivots, revelations |\n| **The Failed Expert** | Smart person + spectacular failure | Teaching through mistakes |\n| **The Future Glimpse** | Present tense description of coming reality | Trend pieces, predictions |\n| **The Contradiction** | Two true things that shouldn't both be true | Complex, nuanced topics |\n| **The Vulnerability Drop** | Admission of struggle/weakness | Building trust and connection |\n| **The Stats Shock** | Number that reframes everything | Data-driven arguments |\n| **The Definitional Challenge** | Redefining familiar concept | Thought leadership pieces |\n\n## How to Generate\n\n1. **Analyze the content** — What's the piece about? What's the core tension or insight?\n\n2. **Select 3 hook types** that fit the content best. Consider:\n   - What material does the writer have? (personal story? data? contrarian take?)\n   - What's the emotional register of the piece?\n   - What will resonate with the target audience?\n\n3. **Generate one hook per type** — Each should be 1-3 sentences that could open the piece.\n\n4. **Present all three** with the hook type labeled.\n\n## Output Format\n\n```\n## Hook Options\n\n### Option 1: The [Hook Type]\n[1-3 sentence hook]\n\n### Option 2: The [Hook Type]\n[1-3 sentence hook]\n\n### Option 3: The [Hook Type]\n[1-3 sentence hook]\n\n---\n\nWhich resonates? Or want me to try a different approach?\n```\n\n## Principles\n\n- **Concrete over abstract** — Start with a specific moment, fact, or detail\n- **Tension is magnetic** — Create a question or contradiction\n- **Earn the right to their time** — The hook must justify why they should keep reading\n- **No throat-clearing** — Get to the interesting part immediately\n\n## Lessons\n\n[Skill-specific lessons will be added here as they're captured]\n"},"changes":[],"summary":"First saved snapshot. No earlier version is available for comparison.","summary_kind":"deterministic","summary_metadata":{}}