{"id":21215,"plugin_id":"plugins_6aad979cf8348191812bd2ac0cce6181","kind":"skill","collection_source":null,"comparison_source":null,"observed_at":"2026-09-30T23:16:51.710Z","digest":"ded1a366f74024b57b91edcd5b681fe3f7f32818257e7f507bdd9ef8e2fd8114","against":null,"payload":{"description":"Build a coherent brand universe spanning positioning, audience, promise, personality, story, verbal identity, visual direction, motifs, characters, content worlds, architecture, governance, and quality control. Use for brand strategy, naming direction, voice systems, fictional brands, rebrands, or consistent multi-channel identity.","included_files":[{"relative_path":"agents/openai.yaml","size_in_bytes":217}],"name":"build-brand-universe","skill_md_contents":"---\nname: build-brand-universe\ndescription: Build a coherent brand universe spanning positioning, audience, promise, personality, story, verbal identity, visual direction, motifs, characters, content worlds, architecture, governance, and quality control. Use for brand strategy, naming direction, voice systems, fictional brands, rebrands, or consistent multi-channel identity.\n---\n# Build Brand Universe\n1. Define business objective, audience tension, market frame, category conventions, proof, ambition, and exclusions.\n2. Research current competitors and cultural context when material.\n3. Create positioning, promise, values in action, personality spectrum, origin/story, verbal identity, visual territories, motifs, and experience principles.\n4. Extend into content pillars, recurring worlds/characters, product architecture, partnerships, and community behavior.\n5. Translate the brand into interface and experience relationships: color roles across dark and light surfaces, type hierarchy, spacing rhythm, depth and shadow grammar, imagery grammar, motion character, signature moments, component behavior, and relative visual weight.\n6. Define approved, flexible, and prohibited expressions plus governance and review tests. Distinguish fixed invariants from targets and bounded professional expression using the shared [false-precision policy](../../shared/expert-system/false-precision-policy.md).\n7. Specify relationships rather than isolated swatches: primary and secondary surfaces, elevated surfaces, primary/secondary/tertiary text, accent behavior on light and dark, contact/form/ambient shadows, hero dominance, and supporting visual weight.\n8. Return brand thesis, universe map, voice guide, brand-to-interface translation, visual brief, architecture, examples, guardrails, and launch applications.\n\nWhen a signature visual/experience concept requires a material representation choice, read the shared [representation economy contract](../../shared/expert-system/representation-strategy-contract.md). Define target perception before recommending technique; keep technical proposals distinct from approved direction and route production to the appropriate existing skill. Material, motion and transition guidance lives in that contract, not a second brand rulebook. Do not invoke this gate for naming, voice-only work or a trivial approved UI detail.\n"},"changes":[],"summary":"First saved snapshot. No earlier version is available for comparison.","summary_kind":"deterministic","summary_metadata":{}}