{"id":21560,"plugin_id":"plugins_6aaeb2c568208191bd71d62167ba2ba3","kind":"skill","collection_source":null,"comparison_source":null,"observed_at":"2026-09-30T23:16:59.285Z","digest":"bcf5cbebb0538e9e50a67ebd7f4dde505fc4050a6b461ee46c2ca1689bba3fd9","against":null,"payload":{"description":"Conducts deep competitor, product, and pricing teardowns using web browsing and market intelligence. Analyzes positioning, pricing packaging, customer friction, sentiment on Reddit/X, and architectural vulnerabilities. Use for /teardown, \"analyze competitor\", or competitor teardown.","included_files":[],"name":"teardown","skill_md_contents":"---\nname: teardown\ndescription: Conducts deep competitor, product, and pricing teardowns using web browsing and market intelligence. Analyzes positioning, pricing packaging, customer friction, sentiment on Reddit/X, and architectural vulnerabilities. Use for /teardown, \"analyze competitor\", or competitor teardown.\nmenu-description: deep competitor, pricing, and product teardown analysis\n---\n\n# Teardown (Competitor & Market Intelligence)\n\nKnowing your competitors' weaknesses is how a startup outmaneuvers incumbents. Big companies move slowly, paywall basic features, and leave painful UX gaps that customers hate.\n\n`teardown` combines web browsing with strategic analysis to dissect a competitor’s product, pricing, onboarding, and customer sentiment.\n\n---\n\n## When to Invoke\n\n- Analyzing a direct or indirect competitor before building a feature.\n- Evaluating how competitors price and package their tiers (what's behind an \"Enterprise - Contact Sales\" wall).\n- Investigating customer complaints on Reddit, Hacker News, X, or G2 to find underserved niches.\n- Crafting your product's positioning and competitive comparison pages (`/geo-page`).\n\n---\n\n## The 5 Teardown Lenses\n\n### 1. Positioning & Claims vs Reality\n- What is their primary hero hook?\n- What do they claim to do, and does the actual product live up to it?\n- Is their copy clear or filled with corporate AI buzzwords?\n\n### 2. Pricing & Packaging Architecture\n- What is their pricing model? (Per-seat, usage-based, flat monthly, tiered)\n- Where do they place the paywall? (e.g. SSO behind enterprise, audit logs locked to $50k tier)\n- Where is the pricing trap that frustrates users?\n\n### 3. User Friction & Onboarding Velocity\n- Can a user self-serve sign up and see value in 2 minutes?\n- Or do they force a *\"Book a demo with our SDR team\"* form?\n- How much onboarding friction exists?\n\n### 4. Real Customer Sentiment (The Complaint Mining Loop)\n- Search Reddit, Hacker News, and X for: `\"[CompetitorName] issue\"`, `\"[CompetitorName] alternative\"`, `\"[CompetitorName] slow\"`.\n- What are active users constantly complaining about? (Slow sync, terrible support, sudden price hikes, broken API)\n\n### 5. The Vulnerability & Strategic Wedge\n- **Their Architectural Flaw**: Are they burdened by 10 years of legacy infrastructure that prevents them from shipping modern features?\n- **Our Wedge**: What is the single clean, fast, transparent capability we can offer that makes their solution look antiquated?\n\n---\n\n## The Teardown Report Template\n\n```markdown\n# 🔬 Teardown Report: [Competitor Name]\n**URL**: [https://competitor.com] | **Market Category**: [Category]\n\n### 💡 Executive Takeaway\n[2 sentences summarizing their core position and their biggest commercial/product vulnerability]\n\n---\n\n### 💰 Pricing & Packaging Breakdown\n| Tier | Price | Included | The Catch / Paywall Trap |\n|---|---|---|---|\n| Starter | Free | 1 User, 500 records | No export capability |\n| Pro | $49/seat/mo | Team features | SSO, Webhooks locked out |\n| Enterprise | Call Sales ($15k min) | SSO, Audit Logs | Long sales cycles, annual lock-in |\n\n**The Strategic Opportunity**: Offer self-serve SSO and standard webhooks on a fair flat-rate tier.\n\n---\n\n### 🚨 What Customers Hate (Reddit / X Sentiment)\n1. *\"The sync latency takes 15 minutes and frequently times out on large batches.\"*\n2. *\"They quadrupled pricing last year and forced us onto an annual contract.\"*\n3. *\"Customer support takes 48 hours to reply to enterprise tickets.\"*\n\n---\n\n### 🎯 Our Winning Wedge\n- Build a lightweight alternative with <200ms real-time sync.\n- Transparent, self-serve pricing with no sales calls required.\n- Publish a direct, factual comparison page highlighting local speed (`/geo-page`).\n```\n"},"changes":[],"summary":"First saved snapshot. No earlier version is available for comparison.","summary_kind":"deterministic","summary_metadata":{}}