{"id":21702,"plugin_id":"plugins_6aaf8e915d00819191dc87bf4537d807","kind":"skill","collection_source":null,"comparison_source":null,"observed_at":"2026-09-30T23:17:02.059Z","digest":"5d5d8e86310b4a1f4ba25c06dad2b492221e8ae8fb5a9ec6da9fa6aa978ff043","against":null,"payload":{"description":"Write persuasive but factual landing-page, ad, product, sales, and campaign copy.","included_files":[],"name":"copywriting","skill_md_contents":"---\nname: copywriting\ndescription: Write persuasive but factual landing-page, ad, product, sales, and campaign copy.\n---\n\n# Copywriting\n\nIdentify audience, problem, promise, proof, objections, offer, differentiator, voice, channel, and call to action. Lead with the user's outcome, make benefits concrete, and support claims with supplied evidence. Never invent guarantees, certifications, customer results, scarcity, or testimonials.\n"},"changes":[],"summary":"First saved snapshot. No earlier version is available for comparison.","summary_kind":"deterministic","summary_metadata":{}}