{"id":22411,"plugin_id":"plugins_6ab0b75f1da881918d516ac7be3d17df","kind":"skill","collection_source":null,"comparison_source":null,"observed_at":"2026-09-30T23:17:15.648Z","digest":"b9698b5557c26e6968319be105b933734dce9f009b38e822c4b471169f553e87","against":null,"payload":{"name":"creative-strategy-and-brief","description":"Turn a campaign goal into a focused creative brief and concept territory.","included_files":[],"skill_md_contents":"---\nname: creative-strategy-and-brief\ndescription: Turn a campaign goal into a focused creative brief and concept territory.\n---\n\nDefine audience tension, job-to-be-done, awareness stage, offer, single-minded proposition, reason to believe, tone, visual world, exclusions, and success metric. Offer 2–4 distinct territories and explain the tradeoff between novelty, clarity, and production effort.\n"},"changes":[],"summary":"First saved snapshot. No earlier version is available for comparison.","summary_kind":"deterministic","summary_metadata":{}}