{"id":24595,"plugin_id":"plugins_6ab577095a708191a4641c21cc0e5b4c","kind":"skill","collection_source":null,"comparison_source":null,"observed_at":"2026-09-30T23:18:29.530Z","digest":"d13fede8e3e43bde6b8fe8f0707b5b38d20b231cd8164558bae1b3f25de6c6e3","against":null,"payload":{"name":"company-profile","description":"Research and write a reusable company profile with accurate descriptions, bios, and page copy. Use when a user needs to explain what a company does across an About page, website sections, social profiles, directories, press materials, or partner listings.","included_files":[],"skill_md_contents":"---\nname: company-profile\ndescription: >-\n  Research and write a reusable company profile with accurate descriptions,\n  bios, and page copy. Use when a user needs to explain what a company does\n  across an About page, website sections, social profiles, directories, press\n  materials, or partner listings.\n---\n\n# Company Profile\n\nBuild a small, reusable source of truth about a company, then write copy for the places the user actually needs it. An About page is one possible output, not the organizing format for every output.\n\n## Gather the facts\n\nRead the material the user provides and, when appropriate, the company's current site, product pages, public profiles, and internal documents available in the workspace. Prefer direct company evidence for claims about its offerings and operations. Capture:\n\n- The company's name, category, core offering, audience, and the problem or outcome it addresses.\n- Its products or services and how customers work with it, when relevant.\n- Specific differentiators and supporting evidence, including comparisons only when current facts support them.\n- Founder or team details, origin, location, links, and proof points that the company is comfortable publishing.\n- Practical facts such as pricing model, contract terms, service area, contact methods, and customer types when known and useful.\n\nSeparate confirmed facts from inference and missing information. Do not invent clients, results, founding dates, headcount, prices, competitor terms, or personal backstories. If a missing fact affects the central description, ask a focused question; otherwise write around it and flag the gap briefly. Treat sensitive or internal information as unpublished unless the user authorizes its use.\n\n## Establish the reusable core\n\nWrite a plain-language company definition that says what it is, what it does, and who it serves. Follow it with the few offerings, audience segments, differentiators, and proof points that actually help distinguish this company. Use concrete language and preserve its existing voice where possible. If evidence for a claimed advantage is weak, omit or qualify it instead of filling a quota.\n\nKeep a compact fact sheet alongside the copy so future versions can be checked against the same names, figures, links, and claims. Useful fields include identity (name, company type, founding date, headquarters, website), offer (products, services, pricing, terms), operations (onboarding and communication), people and social links, audience, and evidence (named clients, customers served, projects delivered, relevant competitors). Include only verified, publishable fields; label unknowns rather than filling them. Record source links or file references for claims likely to change. The fact sheet is an editorial aid; include it in the user-facing deliverable when it would help reuse or review.\n\n## Produce channel-ready copy\n\nSelect outputs from the user's requested destinations. When the request is broad, provide a useful starter set: a one-line description, a short profile bio, a medium company description, and a concise website About section. Add a full About page, founder bio, directory listing, press boilerplate, partner description, homepage blurb, or FAQ only when the request or available facts justify it.\n\nFor each output, label its intended use and make it ready to paste. Respect a supplied character or word limit; otherwise avoid assuming a platform's current limit. Adjust emphasis for the audience and context while keeping core facts and claims consistent. A founder bio should describe the person and their relationship to the company, not simply restate the company bio.\n\nWhen writing a full About page, draw from the reusable core: what the company does, for whom, why it is distinct, who is behind it, how engagement works, and answers to real customer questions. Choose sections that earn their space. If implementing a page, use clear headings and semantic HTML for any factual table or definition list. Do not force every fact into the page or add an FAQ solely for search optimization.\n\n## Check before delivery\n\n- The first sentence of company descriptions lets an unfamiliar reader identify the company, its offering, and its audience.\n- Each format works on its own and remains consistent with the fact sheet.\n- Differentiators and numeric claims have evidence; uncertain facts are flagged or omitted.\n- No copy promises search ranking, AI citation, or an E-E-A-T score from page structure alone.\n- The result sounds like this company rather than interchangeable marketing copy.\n\nAdapted from [Rob Hoffman's About Us outline](https://x.com/RobHoffman_/status/2102476527200043250), broadened for company copy across channels.\n"},"changes":[],"summary":"First saved snapshot. No earlier version is available for comparison.","summary_kind":"deterministic","summary_metadata":{}}