{"id":41749,"plugin_id":"plugin_asdk_app_6a7b2e44dbf48191a30e7f8098a4c94e","kind":"skill","collection_source":"plugin_package","comparison_source":null,"observed_at":"2026-10-24T13:01:11.852Z","digest":"dfc71aedcb36243523c924ce4270570471ea5075bb095bf6d4a8e5882504563d","against":null,"payload":{"description":"Use when the user asks for a summary of social media performance (reach, engagement, best posts) for one or more brands over a period.","included_files":[],"name":"social-performance-summary","skill_md_contents":"---\nname: social-performance-summary\ndescription: Use when the user asks for a summary of social media performance (reach, engagement, best posts) for one or more brands over a period.\n---\n\nSummarize social performance in a way that is useful for agency reporting. Read-only flow. Reply in the user's language.\n\n1. Call `list_brands`. If the user does not name a brand, ask whether they want a specific one or all brands in the organization.\n2. For each brand, call `social_metrics_summary` with `brand_id` and `days` (30 by default). It returns the period's KPIs with the change against the previous period, a breakdown by network and content type, and precomputed insights.\n3. Call `social_post_metrics` with `order_by = \"engagement\"` for the best performing posts (and with `order_by = \"reach\"` if reach matters).\n4. Write the summary:\n   - Headline with the key figures (reach, engagement, video views) and their change.\n   - Breakdown by network: Instagram, Facebook, LinkedIn, TikTok and YouTube, as connected.\n   - Top 3 posts, with links, and why they worked (format, topic, timing).\n   - 2–3 actionable recommendations for the next period, backed by the tool's insights.\n\nRules:\n- Make MCP calls one at a time (for several brands, one after another).\n- The data comes from daily snapshots, not real time; if a network has no data, say so instead of guessing.\n"},"changes":[],"summary":"First saved snapshot. No earlier version is available for comparison.","summary_kind":"deterministic","summary_metadata":{}}