{"id":50419,"plugin_id":"plugin_asdk_app_6ac0d8e2dfdc8191b8e046090dacd51b","kind":"skill","collection_source":"plugin_package","comparison_source":null,"observed_at":"2026-10-24T13:43:05.233Z","digest":"a9e6c73aa5a387e4cae7c2b5297b0bf3a6e6c533a6b4a00cb819c60f57c8bc59","against":null,"payload":{"description":"Check whether an ecommerce brand's paid media is earning its keep, channel by channel, against the brand's own targets, with Nuira. Use when the user asks about ad budget, ROAS, whether to spend more or less on Meta or Google, or which channel to cut or scale.","included_files":[],"name":"budget-check","skill_md_contents":"---\nname: budget-check\ndescription: Check whether an ecommerce brand's paid media is earning its keep, channel by channel, against the brand's own targets, with Nuira. Use when the user asks about ad budget, ROAS, whether to spend more or less on Meta or Google, or which channel to cut or scale.\n---\n\nUse this skill for questions about paid media spend. With no `from` and `to`, a tool reads the brand's default dashboard period, which is not necessarily a week — every result states its span in `period`, so read it back rather than assuming. When the user names a period, pass it as `from` and `to` (YYYY-MM-DD, inclusive, never after today).\n\n1. Call `get_business_profile` for the brand's target ROAS and target CAC. If a target is null, say the brand has not set one and compare against nothing rather than assuming a target.\n2. Call `get_channels` and `get_summary` for the period.\n3. Call `list_recommendations` and keep only the ones about budget or spend.\n\nReport:\n1. Per channel: spend, attributed revenue and ROAS, and how ROAS compares with the brand's target.\n2. Blended ROAS and contribution after ad spend for the whole period.\n3. The budget recommendations, each with its expected value and confidence.\n\nIf the user asks about a specific move (\"should I add €5k to Meta?\"), answer from these figures and the recommendations only. Nuira does not forecast the return of a hypothetical spend: say what the current figures and recommendations support, and do not invent an expected profit for the move.\n\nRules:\n- Attributed revenue is what each platform claims it earned. Platforms over-claim, by different amounts, so say that a channel's ROAS is its own claim.\n- Quote every figure exactly as a tool returned it, with its period and currency.\n- Nuira recommends; it never changes campaigns. Present actions for the user to take in Meta or Google Ads.\n"},"changes":[],"summary":"First saved snapshot. No earlier version is available for comparison.","summary_kind":"deterministic","summary_metadata":{}}