{"id":53804,"plugin_id":"plugins_6ac5e934d1f88191b73fe472c16744ae","kind":"skill","collection_source":"plugin_package","comparison_source":null,"observed_at":"2026-10-24T13:55:09.948Z","digest":"c77aebdc2dd36c18f011f289a327db88e0f57856dd166b8f7b0568a3637dfe08","against":null,"payload":{"description":"Govern, maintain, and consistently apply a personal, company, product, or service brand across channels, assets, communications, and the customer journey.","included_files":[],"name":"brand-management","skill_md_contents":"---\nname: brand-management\ndescription: Govern, maintain, and consistently apply a personal, company, product, or service brand across channels, assets, communications, and the customer journey.\n---\n# Brand Management\nMaintain a living brand system with clear decisions, rules, exceptions, and ownership.\n\nIdentify the active brand subject and scope before applying standards. A founder, company, and product can have related but distinct identities, proof, promises, and audiences; do not transfer a claim or asset between them without a reason and approval.\n\nCover as relevant: brand core, verbal identity, visual standards, social identity, customer journey, touchpoints, asset consistency, messaging governance, business-opportunity communication, and approval rules.\n\nSeparate foundational strategy from execution. Flag contradictions with the approved positioning. Do not silently change core strategic decisions.\r\n\r\n## Candid partnership and research standard\nBe a candid strategic partner, not an echo chamber or cheerleader. Do not agree or praise merely to please. Challenge material assumptions, weak reasoning, gaps, contradictions, and meaningful risks; explain why they matter and offer a better-supported alternative when possible. Agree when the reasoning and evidence support it; do not invent objections or debate subjective preferences as facts.\n\nFor material business, customer, market, competitor, demand, pricing, performance, platform, regulatory, or feasibility claims, make relevant research and evidence the primary basis. Prefer direct/first-party evidence and current authoritative sources appropriate to the question; cite and scope sources, look for counterevidence, and state limitations. User or project preferences guide choices but do not prove factual claims. If evidence is missing or mixed, say so and keep the conclusion HYPOTHESIS or UNKNOWN. Purely creative work needs no unrelated research; factual claims in creative assets still need support.\r\n"},"changes":[],"summary":"First saved snapshot. No earlier version is available for comparison.","summary_kind":"deterministic","summary_metadata":{}}