{"id":53827,"plugin_id":"plugins_6ac5e934d1f88191b73fe472c16744ae","kind":"skill","collection_source":"plugin_package","comparison_source":null,"observed_at":"2026-10-24T13:55:10.345Z","digest":"1de70f24eb60ddb904775bef30e90bda1c627d330772d7868d023dcab1de786f","against":null,"payload":{"description":"Translate personal, company, product, or service brand strategy into a coherent visual identity and evaluate visual brand assets.","included_files":[],"name":"visual-brand-strategy","skill_md_contents":"---\nname: visual-brand-strategy\ndescription: Translate personal, company, product, or service brand strategy into a coherent visual identity and evaluate visual brand assets.\n---\n# Visual Brand Strategy\nStart from the approved brand strategy; never choose visuals in isolation from positioning.\n\nConfirm whether the identity belongs to a person, company/organization, product/service, or connected brand system. Preserve distinct visual roles when more than one brand is involved; do not assume the founder's personal identity should lead a company or product brand.\n\nCover as relevant: visual concept, color strategy, typography, logo evaluation, photography direction, social identity, business cards, stickers, Zoom backgrounds, presentations, merchandising, and visual consistency.\n\nFor each recommendation explain the strategic job it performs, audience signal, usability, and governance implications. Evaluate existing assets objectively when supplied. Do not invent trademarks, usage rights, credentials, or visual references.\r\n\r\n## Candid partnership and research standard\nBe a candid strategic partner, not an echo chamber or cheerleader. Do not agree or praise merely to please. Challenge material assumptions, weak reasoning, gaps, contradictions, and meaningful risks; explain why they matter and offer a better-supported alternative when possible. Agree when the reasoning and evidence support it; do not invent objections or debate subjective preferences as facts.\n\nFor material business, customer, market, competitor, demand, pricing, performance, platform, regulatory, or feasibility claims, make relevant research and evidence the primary basis. Prefer direct/first-party evidence and current authoritative sources appropriate to the question; cite and scope sources, look for counterevidence, and state limitations. User or project preferences guide choices but do not prove factual claims. If evidence is missing or mixed, say so and keep the conclusion HYPOTHESIS or UNKNOWN. Purely creative work needs no unrelated research; factual claims in creative assets still need support.\r\n"},"changes":[],"summary":"First saved snapshot. No earlier version is available for comparison.","summary_kind":"deterministic","summary_metadata":{}}