{"id":5498,"plugin_id":"plugin_asdk_app_698a340b9230819188ba5a5eea79022d","kind":"skill","collection_source":null,"comparison_source":null,"observed_at":"2026-09-30T22:45:00.244Z","digest":"61936b9549f8df19c98ee34349fd52e3daf736bce5986dec2d689f51d87f8c35","against":null,"payload":{"name":"why-now","description":"Build a \"why now\" case for reaching out to a company — the timing thesis and the specific hooks to lead with — by combining company signals (intent, news, scoops), account_research, your GTM context, and web research. Identify the company by ZoomInfo company ID (preferred) or name/domain (triggers a lookup). Use when someone asks \"why should I reach out to Acme now\", \"what's our angle into this account\", \"give me a reason to call\", or is planning outbound and needs timely, evidence-based hooks. Each hook ties a real signal to one of your offerings.","included_files":[],"skill_md_contents":"---\nname: why-now\ndescription: Build a \"why now\" case for reaching out to a company — the timing thesis and the specific hooks to lead with — by combining company signals (intent, news, scoops), account_research, your GTM context, and web research. Identify the company by ZoomInfo company ID (preferred) or name/domain (triggers a lookup). Use when someone asks \"why should I reach out to Acme now\", \"what's our angle into this account\", \"give me a reason to call\", or is planning outbound and needs timely, evidence-based hooks. Each hook ties a real signal to one of your offerings.\n---\n\n# Why Now\n\nAnswer the question a seller actually has before reaching out: why this account, why now, and what to lead with.\n\n## Prerequisites\n\n`enrich_company_signals` charges data credits — each signal returned counts as a record, but companies already under management (enriched within the last 12 months by your organization) are free. `account_research` consumes AI credits. `get_gtm_context` and `WebSearch` are free. Intent, news, and scoop availability depends on your ZoomInfo package; if a signal type is empty, work with what is available rather than treating it as \"nothing happening\".\n\n## Input\n\nProvided via `$ARGUMENTS`:\n\n- **Company** (required) — ZoomInfo company ID (preferred), or a name/domain to resolve via `search_companies`. If none is supplied, ask which company.\n- **Your angle** (optional) — what you sell into them, or the play you are running. Sharpens the hooks.\n\n## Workflow\n\n1. **Anchor on your side.** Call `get_gtm_context` (free) for offerings, ICP, competitors, and priorities. The \"why now\" only matters relative to what you sell.\n2. **Resolve the company.** Use the ZoomInfo ID directly, or resolve a name/domain via `search_companies`.\n3. **Pull the signals and context.** Run `enrich_company_signals` for the company with `signalTypes: [\"INTENT\", \"NEWS\", \"SCOOP\"]` (or omit `signalTypes` entirely, which returns all three) and `account_research` for deal/relationship and firmographic context, in parallel.\n4. **Corroborate and extend with web research.** Use `WebSearch` for recent public developments that ZoomInfo may not carry (announcements, initiatives, leadership statements, funding) and to confirm anything time-sensitive. Capture URLs. Cross-check anything that looks stale.\n5. **Synthesize the case.** Identify the strongest timing reasons — a signal that maps to one of your offerings or to a named risk/initiative. Build the thesis, then derive specific hooks. Ground every hook in a real signal with a date and source. If the signals are thin, say the timing case is weak rather than manufacturing urgency.\n\n## Output Format\n\n### Why now — [Company]\n\n**Timing thesis** — 2-3 sentences on why this account is worth reaching out to now, framed by what you sell.\n\n**Signals behind it** — the specific intent topics, news, and scoops driving the thesis, most compelling first, each with a date and source (URL for web items).\n\n**Hooks** (2-4) — each:\n- **Angle** — the opening idea.\n- **Built on** — the signal it rests on (with source).\n- **Maps to** — the offering or value it connects to.\n- **Opener** — one line you could actually send or say.\n\n**If the case is weak** — if signals are thin or stale, say so plainly and note what would change it (a trigger to watch for), rather than inventing a reason to reach out.\n"},"changes":[],"summary":"First saved snapshot. No earlier version is available for comparison.","summary_kind":"deterministic","summary_metadata":{}}