{"id":55811,"plugin_id":"plugin_asdk_app_6a8713d41dc48191b33e75c49a764db3","kind":"skill","collection_source":"plugin_package","comparison_source":null,"observed_at":"2026-10-26T18:05:39.318Z","digest":"78123b985d649df15751def094b60b18e2c31fa6e481aba3e63feba101cc72ba","against":null,"payload":{"description":"Research what works in short-form UGC with viral.app. Search the curated viral video library by niche, format, hook, product type, region or language, find videos similar to a reference, pull deep hook, CTA and scene breakdowns, analyze a tracked video's actual content with AI (spends credits), check live platform data, and turn the findings into hooks, scripts and a creator brief. Use for \"what's working in niche X\", hook and format ideas, competitor or trend research, and inspiration for briefs. Not for reporting on the user's own performance (ugc-reporting).","included_files":[{"relative_path":"references/hooks-to-brief.md","size_in_bytes":2013},{"relative_path":"references/library-filters.md","size_in_bytes":2872}],"name":"viral-research","skill_md_contents":"---\nname: viral-research\ndescription: Research what works in short-form UGC with viral.app. Search the curated viral video library by niche, format, hook, product type, region or language, find videos similar to a reference, pull deep hook, CTA and scene breakdowns, analyze a tracked video's actual content with AI (spends credits), check live platform data, and turn the findings into hooks, scripts and a creator brief. Use for \"what's working in niche X\", hook and format ideas, competitor or trend research, and inspiration for briefs. Not for reporting on the user's own performance (ugc-reporting).\n---\n\n# Viral research\n\nLoad `viral-app-mcp` first if its conventions (credits, ids) are not in context yet.\n\n## Pick the source\n\n| Question | Source | Cost |\n| --- | --- | --- |\n| What formats and hooks work in a niche, examples to copy | Viral video library: `search_viral_video_library`, `find_similar_viral_videos`, `get_viral_video_insights` | free |\n| How our own or tracked competitors' videos performed over time | Tracked history: `get_top_videos`, `list_videos`, `get_video_history` | free |\n| What actually happens in one of our tracked videos | `analyze_video` | credits (quote first) |\n| A number right now, or a video or account that is not tracked | `live_get_video`, `live_get_account`, `live_get_account_videos`, `live_search_videos`, `live_search_hashtags`, `live_get_video_comments` | credits (quote first) |\n\nThe library is curated performance UGC (TikTok and Instagram Reels, mostly app and SaaS marketing). It is not the organization's tracked content.\n\n## Library workflow\n\n1. **Search**: map the niche to `verticals`, the style to `formats`, the opening to `hookArchetypes`, the product to `productTypes`; put the user's actual question in plain words into `search` (it searches transcripts, on-screen text, scenes, hooks, brands and creators). Pass `languages` for the language in the video (for example `[\"de\"]` for German UGC; omitted searches every language). Start with `limit` 12 to 24. Filter values are in `references/library-filters.md`.\n2. **Rank for the question**: `sort: \"outlier\"` for videos that beat their account's follower count (\"punch above their weight\"), `\"views\"` for reach, `\"engagement\"`, `\"latest\"` for post date, `\"recent\"` (default) for what the library added last. Leave `dateRange` at `all` unless recency is the question.\n3. **Read the results**: every result carries `formatPrimary`, `hookArchetype`, `hookTextOverlay`, `whyItWorked` and `replicationTip`. Group by format and hook yourself; one search usually answers the question.\n4. **Go deeper** on a handful of standouts only: `get_viral_video_insights` (hook timing, psychological trigger, retention, CTA mechanic, persona, scenes). `find_similar_viral_videos` with a result's `id` when the user likes one example and wants more of that kind.\n5. Say facet values in plain words (\"curiosity gap\", not `curiosity_gap`).\n\n## Own videos with AI\n\n`analyze_video` watches one tracked video (`platform` + `platformVideoId` from `get_top_videos`, `list_videos` or `get_video`) and answers a `prompt`, optionally into an `outputSchema` (for example hook, first-3-seconds description, on-screen text, CTA, score). Quote first, get approval, then call with `confirm: true`. To compare several videos, quote the total, then call once per video and synthesize.\n\n## From findings to hooks and a brief\n\n1. Cluster what works into 3 to 5 patterns (format + hook + proof), each with 2 or 3 example videos and why they work.\n2. Write hooks for the user's product per pattern: the first spoken line, the on-screen text, and the first visual.\n3. Draft a brief in markdown (template in `references/hooks-to-brief.md`). Hand off to `creator-campaigns`: `create_brief` with `notify: false`, then `add_brief_sample_videos` with the chosen library videos (`libraryVideoId`, `orgrsv_` ids) and labels such as \"Hook: POV notification\".\n\n## Presenting\n\nIn clients with UI, show examples with a `videos` card (up to 12) built from the search results. Pass each result's library `id` (`orgrsv_…`) so the card opens the library's detail sheet:\n\n```json\n{ \"card\": \"videos\", \"title\": \"Study apps: curiosity-gap hooks\", \"videos\": [\n    { \"platform\": \"tiktok\", \"platformVideoId\": \"7419876543210987654\", \"id\": \"orgrsv_AbCdEf123456\",\n      \"accountUsername\": \"studywithmia\", \"caption\": \"POV: the app that finally made me study\",\n      \"thumbnailUrl\": \"https://...\", \"viewCount\": 2400000, \"likeCount\": 310000 } ] }\n```\n\nFor the organization's own videos (from `get_top_videos`, `list_videos`) set `tracked: true` instead of `id`. A split by format or hook works as `chart-pie` (one series, 2 to 12 slices) or `chart-bar`; shapes in `viral-app-mcp/references/cards.md`. In terminal clients, a table with link, format, hook, views and why it worked.\n"},"changes":[],"summary":"First saved snapshot. No earlier version is available for comparison.","summary_kind":"deterministic","summary_metadata":{}}