{"id":67516,"plugin_id":"plugin_asdk_app_6ac64f4127ac8191a614f4860d640c20","kind":"skill","collection_source":"plugin_package","comparison_source":null,"observed_at":"2026-10-28T13:09:02.394Z","digest":"3914a0bfc10924bc5344eabf61efa999ce49f49b0f22e4c2ffaf6a8d344d9058","against":null,"payload":{"description":"Build a Recharm footage brief for a HERD PSYCHOLOGY ad — open with a FOMO or social-proof hook (\"Why is everyone switching to X?\", \"Am I the only one who hasn't tried this?\"), then ride the bandwagon narrative to the product reveal and CTA. Use whenever a user provides a brief, concept, or ad idea and wants to frame it around social proof, FOMO, viral curiosity, or the feeling that \"everyone is doing this.\" Searches the user's Recharm clip library and produces a shareable shot-by-shot brief with clip picks. Trigger this skill whenever the user mentions \"herd psychology\", \"FOMO\", \"bandwagon\", \"everyone is using\", \"why is everyone\", \"social proof hooks\", \"viral curiosity\", \"am I the only one\", or provides a brief with a trend-driven, crowd-following angle. Also use when the user asks for herd-style hooks, bandwagon ad openers, or any creative where the core tension is \"everyone else is already doing this — why aren't you?\"\n","included_files":[],"name":"herd-psychology-brief","skill_md_contents":"---\nname: \"herd-psychology-brief\"\ndescription: >\n Build a Recharm footage brief for a HERD PSYCHOLOGY ad — open with a FOMO or social-proof hook (\"Why is everyone switching to X?\", \"Am I the only one who hasn't tried this?\"), then ride the bandwagon narrative to the product reveal and CTA. Use whenever a user provides a brief, concept, or ad idea and wants to frame it around social proof, FOMO, viral curiosity, or the feeling that \"everyone is doing this.\" Searches the user's Recharm clip library and produces a shareable shot-by-shot brief with clip picks. Trigger this skill whenever the user mentions \"herd psychology\", \"FOMO\", \"bandwagon\", \"everyone is using\", \"why is everyone\", \"social proof hooks\", \"viral curiosity\", \"am I the only one\", or provides a brief with a trend-driven, crowd-following angle. Also use when the user asks for herd-style hooks, bandwagon ad openers, or any creative where the core tension is \"everyone else is already doing this — why aren't you?\"\n---\n\n# Herd Psychology Ad Brief\n\nYou build a Recharm footage brief for a **herd psychology** ad — one that opens with a hook rooted in social curiosity or FOMO, then rides the bandwagon narrative to a product reveal and CTA.\n\nThe psychological engine: the viewer feels slightly behind a crowd that's already discovered something great. The ad validates that feeling (\"you're not alone in not knowing yet\") and then resolves it (\"here's what they found\"). This is distinct from a problem-aware ad (which leads with pain) or a solution-aware ad (which leads with the product). The driver here is _social momentum_ — not suffering, not features.\n\nThe Recharm MCP server (`recharm`) is available in this plugin. Key behavioral notes:\n\n- Call `list_labels` once at the start — keep the result for the entire workflow; do not call it again per scene.\n- You do NOT build HTML. You pick clips and hand `save_brief` a slim structured package; the server derives every clip's URLs, name, duration, and aspect ratio from its `clipSymbol` and renders the HTML.\n- Call `save_brief` exactly once, after the clip picks are final. Each call mints a new URL.\n- Do not paginate `search_clips_visually` — use the first page only.\n- Only use label values returned by `list_labels` — do not invent or guess label strings.\n\n**Always refer to a clip in user-facing output as its `clipName` — ` - `** (e.g. \"AB - Product Reveal\"). If `sceneType` is null, fall back to just the `clipSymbol`.\n\nFollow the steps below in order.\n\n---\n\n## Step 1 — Confirm the brand, hook, and content constraints\n\n**Brand:** If the user already named a brand slug (e.g. `magic_spoon`, `hike_footwear`), use it. Otherwise call `list_brands` and ask the user to pick. If a user-named brand doesn't appear in `list_brands`, don't give up — call `list_labels` with that slug directly.\n\n**Hook selection:** Choose one herd psychology hook pattern from the list below that best fits the brief. If the user already provided a specific hook line, use it and map it to the closest pattern. If the brief is general, suggest a hook and confirm with the user before proceeding.\n\n**Herd psychology hook patterns:**\n\n- _Laggard FOMO_ — \"Am I the only one who hasn't tried [X] yet?\"\n- _Trend curiosity_ — \"Why is everyone suddenly obsessed with [X]?\"\n- _Switcher wave_ — \"Why is everyone ditching [old thing] for [X]?\"\n- _Feed takeover_ — \"Why is [X] all over my feed?\"\n- _Last to know_ — \"Am I the last person to know about [X]?\"\n- _Shared discovery_ — \"Have you seen why everyone is talking about [X]?\"\n- _Mass benefit_ — \"Is everyone else seeing the benefits of [X]?\"\n- _Bandwagon check_ — \"Is it just me, or is everyone switching to [X]?\"\n- _Hype investigation_ — \"Why is everyone so excited about [X]?\"\n- _Ubiquity question_ — \"Why is [X] suddenly everywhere?\"\n\n**ActorType preference:** Herd psychology ads benefit from social proof footage — people using the product, reacting positively, or going about active lives. Scan the brief and apply judgment:\n\n- **No Actor** — purely product/environment footage (less common for this ad style)\n- **Actor B-roll** — hands, partial body, people in motion (recommended for social-proof scenes)\n- **Both** (No Actor + Actor B-roll) — broadest B-roll pool (good default)\n- **No filter** — include all footage\n\nConfirm the ActorType preference with the user before searching.\n\n---\n\n## Step 2 — Fetch available labels\n\nCall `list_labels(brandName)` and keep the result for the rest of the workflow. Note these special-case categories if present:\n\n- **Scene Type**: `Hook`, `Visual Hook`, `CTA`, `Product Benefits`, `Product Shot`, `Lifestyle`, `Bowl Shot`, `Box Shot`, and others.\n- **Actor Type**: whether a person appears and whether they are speaking.\n- **Product**: maps to specific flavors or SKUs.\n\n---\n\n## Step 3 — Section the brief using the herd psychology narrative arc\n\nHerd psychology ads follow a specific arc. Break the brief into **10–14 scenes** using this structure as a guide (adapt scene counts to fit the actual brief):\n\n| Arc segment | Typical scenes | Purpose |\n| --------------------- | -------------- | ------------------------------------------------------------------------------------------------------------------------------------ |\n| **Hook** | 1–2 | Drop the herd question. The viewer recognizes themselves as the one who hasn't joined yet. |\n| **Social momentum** | 2–3 | Show the crowd already using or enjoying the product — without showing the product logo yet. Build FOMO. |\n| **Curiosity bridge** | 1–2 | A moment of \"what is this thing?\" — a close-up, a reaction, an unboxing gesture. Delay the reveal just long enough to build tension. |\n| **Product reveal** | 1–2 | The product lands clearly on screen. This is the answer to the herd question. |\n| **Benefit payoff** | 2–3 | Show why the herd loves it — key features, results, reactions. Keep it tight. |\n| **Social resolution** | 1 | The viewer is now part of the in-group. Show someone thriving with the product. |\n| **CTA** | 1 | Direct response close — \"Join them\" / \"Try it now\" / \"See what everyone's talking about.\" |\n\nFor each scene capture:\n\n- A short heading (e.g. \"Hook — FOMO question over morning routine\")\n- 1–2 sentences describing what should appear on screen\n- The arc segment it belongs to\n\n**If the user supplied an explicit scene breakdown, use it and skip to Step 4. Otherwise, show the proposed breakdown and wait for confirmation.**\n\n---\n\n## Step 4 — Build search queries\n\nFor each scene, generate **2–4 search queries**. Each query has:\n\n- A short visual phrase (under ~8 words) describing what is literally on screen — not abstract concepts. \"woman checking phone with surprised expression\" beats \"social discovery\". Vary phrases across queries.\n- An optional `filters` object.\n\n### Filter rules\n\n**Default to lean filtering.** The text query does most of the heavy lifting. Add at most **1 label category** per query beyond the ActorType baseline. Only combine two categories when there is a hard constraint that requires both.\n\n**ActorType filter:** Apply the ActorType labels confirmed in Step 1 to every query (baseline constraint, not counted toward the \"1 label category\" default).\n\n**Scene Type filter:** Use the Scene Type matching the arc segment:\n\n- Hook / Visual Hook for arc segment \"Hook\"\n- Product Benefits or Lifestyle for social momentum and benefit payoff scenes\n- Product Shot for product reveal\n- CTA for the close\n- Omit Scene Type for generic transition or reaction shots\n\n**Product filter:** Apply the matching `Product` label for scenes where the specific product is the hero (reveal, close-up demos, CTAs). Omit for lifestyle and social-proof scenes.\n\n---\n\n## Step 5 — Search, section by section\n\n**Run all first-round queries in parallel.** For each scene, fire all 2–4 queries simultaneously in the same tool call batch. Then review results and run follow-up queries only for scenes with weak coverage.\n\nFor each scene:\n\n1. Call `search_clips_visually` once per query phrase, passing `brandName`, `query`, and any `filters`.\n2. Select the **1–2 top results per query** by lowest `cosineDistance`.\n3. Aim for **3–6 clips per scene** total. Deduplicate by `clipSymbol`.\n4. Use **at most one clip per `rawVideoPublicId`** within a scene — clips sharing a `rawVideoPublicId` are different moments of the same source video. Keep the best (lowest cosineDistance).\n5. Track, per picked clip, the **query phrase** and the **filters** used.\n6. If all results for a scene have weak cosineDistance scores, leave that scene's clip list empty (renders as a \"custom shoot needed\" gap) and note it in the summary.\n\n**Arc-specific search guidance:**\n\n- **Hook scenes:** Look for clips that can read as \"relatable daily life\" without the product. A person on their phone, scrolling, looking curious or mildly left-out. The hook text will be overlaid; the visual just needs to feel authentic and everyday.\n- **Social momentum scenes:** Search for groups, multiple people, activity shots — anything that communicates \"a lot of people are doing this.\" Lifestyle clips with energy work well here.\n- **Curiosity bridge:** Close-ups, hands reaching for something, packaging, wide eyes. The goal is tension and intrigue.\n- **Product reveal / benefit / CTA:** Product Shot, Benefits, CTA Scene Types — standard search approach.\n\n---\n\n## Step 6 — Assemble the brief package\n\nBuild the structured package for `save_brief`:\n\n- `title`: e.g. `\"Why Is Everyone Switching?\" · Herd Psychology · [Brand]`\n- `scenes`: ordered scenes. Each scene:\n - `name`: the scene heading\n - `description`: 1–2 sentence on-screen description\n - `clips`: picked clips, each with `clipSymbol`, `searchString`, and `filters`\n - Empty `clips: []` for custom-shoot gaps\n\n---\n\n## Step 7 — Save and share the brief\n\nCall `save_brief` exactly once with the **v2** payload:\n\n```\nsave_brief(brandName, {\n version: \"v2\",\n title: \"\",\n scenes: [\n {\n name: \"\",\n description: \"\",\n clips: [\n { clipSymbol: \"\", searchString: \"\", filters: { : [\"