{"id":67723,"plugin_id":"plugin_asdk_app_6aca33a416588191b9ee30c231d41940","kind":"skill","collection_source":"plugin_package","comparison_source":null,"observed_at":"2026-10-28T13:10:43.738Z","digest":"98437d777917e17a635a2c6a1ad5300586fd6069b1181e5258fd5843d499337d","against":null,"payload":{"description":"For positioning or a core value proposition, use the offer, audience and available evidence to develop a distinct promise and supporting message hierarchy.","included_files":[],"name":"positioning-and-message","skill_md_contents":"---\nname: positioning-and-message\ndescription: \"For positioning or a core value proposition, use the offer, audience and available evidence to develop a distinct promise and supporting message hierarchy.\"\nmetadata:\n  version: skill-render-ea6bd93365667f6d\n---\n\n# Positioning and messages\n\nFormulate positioning for a product, project, creator, character, series or campaign, at\nexactly the scale of the request. Use the confirmed features from the materials; mark potential\ninsights about the audience and the market as hypotheses.\n\n## Working system\n\n1. Name the audience or the choice situation, if it is given.\n2. State the tension or the task that the offer resolves.\n3. Pick out a distinct promise and the way it is delivered.\n4. Connect the promise to the available reasons to believe.\n5. Build the hierarchy: the main idea, supporting messages and acceptable proof.\n\nMatch the strength of the promise to the available proof. Make options differ by strategy,\naudience or the basis of value. When one result is needed, choose the strongest direction and\njustify it. Include specific ads, posts and headlines to the extent needed to apply the\nstrategy.\n"},"changes":[],"summary":"First saved snapshot. No earlier version is available for comparison.","summary_kind":"deterministic","summary_metadata":{}}