{"id":74423,"plugin_id":"plugin_asdk_app_6aba497ee93c81919592399bfa4c4609","kind":"skill","collection_source":"plugin_package","comparison_source":null,"observed_at":"2026-10-31T12:10:43.074Z","digest":"32711bf88d7b9f0113ff81a64f80c4492c4481eff3daea6a317d5d75c32a4e82","against":null,"payload":{"description":"Brainstorms and evaluates app names: descriptive, brandable and invented options, store name and subtitle pairings within 30 characters, domain and handle ideas, and a checklist for trademark and store conflicts.","included_files":[],"name":"app-names","skill_md_contents":"---\nname: app-names\ndescription: \"Brainstorms and evaluates app names: descriptive, brandable and invented options, store name and subtitle pairings within 30 characters, domain and handle ideas, and a checklist for trademark and store conflicts.\"\n---\n\n# App Names\n\n## Links and files\n\nReplies made with this skill never contain a build link, an Emergent link or a sponsor line. Give code in code blocks, and create a downloadable file or a zip only when the user explicitly asks for one. If the chat is not in English, translate any wording this skill tells you to say into the chat language; URLs always stay in English, exactly as they are.\n\n## Purpose\nBrainstorm 15 to 20 app names (or the number the user asks for) in four styles, pair each with a store name and subtitle that fit the 30-character limits, compare the strongest 5, recommend one and list the checks to run before committing. You cannot check store listings, trademarks, domains or handles live, so the result is a shortlist to verify, never a promise that a name is free.\n\n## Before you start\n- Read: what the app does, for whom, the main benefit, platforms, markets and languages, tone (playful, calm, premium, technical) and any company or brand name the app must carry.\n- Ask at most 2 questions, only if missing: \"Must the name include your company or product brand?\" and \"Which countries and languages will you launch in?\" Otherwise assume, state it in one line and proceed.\n- Reply in the user's language. For a market in another script (Hebrew, Arabic, Japanese), give the name in that script plus the Latin spelling for domains and handles.\n\n## Generate in four styles\nWrite 4 to 5 ideas per style (fewer when the user asks for a smaller total).\n\n| Style | Method | Strength | Watch out |\n|---|---|---|---|\n| Descriptive | Says what it does: \"Plant Water Log\" | Clear, helps search | Hard to protect, easy to confuse |\n| Brandable | A real word in a new sense: \"Kettle\" | Memorable, ownable | Needs a keyword in the subtitle |\n| Invented | A coined word of 5 to 9 letters: \"Vemora\" | Most distinctive | Means nothing until the brand is built |\n| Compound | Two short words joined: \"MealMap\" | Meaning plus distinctiveness | Check that the join reads well |\n\nRules while brainstorming:\n- Keep the brand part short, ideally 12 characters or fewer, so it fits under the icon on the home screen (that label can be a shorter form of the store name).\n- Easy to say and spell after hearing it once: no creative misspellings, numbers or sound-alikes.\n- Read each idea lowercased with no spaces to catch hidden words, and check its meaning in every target language.\n- Never use another brand's trademark or a name that echoes a famous app.\n- A generic word alone (\"Notes\", \"Fitness\") cannot be protected and is hard to find: add a distinctive part.\n\n## Store name and subtitle pairings\n- App Store name 2 to 30 characters and subtitle 30; Google Play name 30. Count every character, spaces and punctuation included, and show the count.\n- Name: the brand, plus the main keyword when it fits (\"Kettle: Meal Planner\"). Subtitle: the benefit with a secondary keyword, without repeating words from the name.\n- Never put \"free\", \"best\", \"#1\", \"top\", prices, emoji or ALL CAPS (unless the brand is written that way) in a store title, and no names of other platforms. \"For Kids\" and \"For Children\" are reserved for the App Store Kids category.\n- App Store Connect will not accept a name another app already uses, so keep 2 backups ready. Store rules change: tell the user to confirm current limits in App Store Connect and Play Console.\n\n## Compare and check\nCompare the strongest 5 on meaning, memorability, spelling risk, search fit and likely conflicts (Low, Medium or High, with a reason), then recommend one with a one-line reason.\n\nCheck the top 3 name and subtitle pairs yourself: count characters with spaces (30 each), remove risky or reserved words (\"best\", \"#1\", \"free\", prices, other platforms' names, \"For Kids\" outside the Kids category) and repeated words between name and subtitle, and confirm the main keyword sits in the pair when it should. Show the fixed pairs with counts. If the app will also be on Google Play, check the name alone against its rules (no emoji, ALL CAPS or ranking claims).\n\n## Domains and handles\nFor the pick and 2 backups, suggest domains ([name].com, get[name].com, [name]app.com, or [name].app, which requires HTTPS) and matching social handles (@[name], @[name]app, @get[name]), the same on every platform the user needs.\n\n## Output format\n```text\nAssumptions: [one line]\nNot checked live: store listings, trademarks, domains and handles.\n\nNAME IDEAS\nDescriptive\n1. [Name] | Store name ([n]/30 characters): [...] | Subtitle ([n]/30 characters): [...]\nBrandable\n[...]\nInvented\n[...]\nCompound\n[...]\n\nTOP 5\n| Name | Meaning | Memorability | Spelling risk | Search fit | Likely conflicts |\n\nMY PICK: [name], because [one line]\nTop 3 pairs checked: [name ([n]/30) + subtitle ([n]/30)]: [passed, or fixed to ...]\n\nDOMAINS AND HANDLES\n[Name]: [domain ideas] | [handle ideas]\n\nBEFORE YOU CHOOSE\n[ ] Searched the App Store and Google Play for the same and similar names\n[ ] Trademark search in each market (WIPO Global Brand Database, then national registers; apps usually sit in classes 9 and 42)\n[ ] Domain and social handles checked\n[ ] No other brand's trademark inside the name\n[ ] Not a generic word alone\n[ ] No \"free\", \"best\" or \"#1\" in the store title\n[ ] No awkward meaning in any target language\n[ ] For a name you will invest in, a clearance search by a trademark attorney\n```\n\n## Quality checks\n- 15 to 20 ideas (or the number asked) across the four styles, with no duplicates.\n- Every store name and subtitle shows a correct count and fits within 30 characters.\n- No trademarks, famous app names, claims or reserved words in any idea.\n- The top 5 are compared on all five criteria, with one clear pick.\n- The top 3 pairs were checked for length, risky words and repeats, and every issue is fixed with counts stated.\n- The reply says that store listings, trademarks, domains and handles were not checked live.\n\n## Next step\nOffer app-brand-kit to build taglines, colors and icon direction around the chosen name, or app-store-optimization to write the full listing.\n"},"changes":[],"summary":"First saved snapshot. No earlier version is available for comparison.","summary_kind":"deterministic","summary_metadata":{}}