{"id":92141,"plugin_id":"plugin_asdk_app_6ac9cf9ff06c819192f0e26259430a1d","kind":"skill","collection_source":"plugin_package","comparison_source":null,"observed_at":"2026-11-12T00:09:22.510Z","digest":"f29053b151940a8cf961bf9d54486a5322c340df778b05d13e08903421daaea2","against":null,"payload":{"description":"Audits a business the agency does not manage yet — from just its website, or its name and city — from public data, through the Agency Autopilot connector — Google Business Profile completeness, reviews against nearby competitors, the website, tracking tags and map-pack position for its core searches — then publishes a branded page the agency can send. Use when asked to \"audit [business] for a pitch\", \"run a prospect audit\", \"check how [business] shows up online before I reach out\", or \"make an audit I can send to [prospect]\". Nothing needs to be connected. The dashboard's Audits tab runs the same audit.","included_files":[],"name":"prospect-audit","skill_md_contents":"---\nname: prospect-audit\ndescription: Audits a business the agency does not manage yet — from just its website, or its name and city — from public data, through the Agency Autopilot connector — Google Business Profile completeness, reviews against nearby competitors, the website, tracking tags and map-pack position for its core searches — then publishes a branded page the agency can send. Use when asked to \"audit [business] for a pitch\", \"run a prospect audit\", \"check how [business] shows up online before I reach out\", or \"make an audit I can send to [prospect]\". Nothing needs to be connected. The dashboard's Audits tab runs the same audit.\n---\n\n# Prospect audit\n\nThe pitch tool. In a few minutes: a scorecard, the three fixes most worth making in everyday words, and (on a yes) a branded page to send. Nothing is sent to the prospect by any tool.\n\n## Run\n1. The website alone is enough. If the person gives a site, call with just `website`: the tool finds the business's Google listing by its domain, and reads the name, city (from the listing, or the site's own title for service-area businesses) and trade (what the site says it does, else Google's category) itself. Without a website, ask for the business name and city.\n2. `audit_prospect` with `website`, or `name` + `city`; add `trade` only if the person named one. Add `terms` only if the person named specific searches; otherwise the tool builds \"service + city\" terms. The speed check adds up to 60 seconds (it keeps the better of two runs, so a score is never one bad run); keep it on unless they are in a hurry. When the speed fact names what slows the site, use that cause in the pitch rather than the score alone.\n3. Read the result: `overall`, five `sections` (each with `score`, `status`, `summary`, `facts`), `top_fixes`, `competitors`, `not_checked`.\n\n## Tell the person\n- Lead with what the picture means, not the numbers: what a customer searching in that town sees, and the one thing that would change it most. Then the overall score and each section in one line.\n- The three fixes, as plain actions (\"get ten more reviews\", \"add hours and photos to the profile\", \"put a title on every page\").\n- Competitors by name with their review counts; the gap is the pitch.\n- A section marked `unverified` claims nothing. Say \"I could not verify the Google profile\", never \"they have no profile\". The free plan allows 5 audits a month; the result says how many are left.\n\n## Hard rules (each came from a real mistake)\n- Never invent a number. If `facts` has no PageSpeed score, review count or search volume, do not state one.\n- Score against the business's actual trade and city; if the category on Google looks wrong, say so as a finding, do not re-score it.\n- Phone-number differences between the site and Google are never a finding (tracking numbers are normal).\n- Do not contact the prospect, draft outreach to them, or look up personal details. The agency sends the page.\n\n## The page to send\nOn a clear yes: `create_prospect_report` with the prospect's name and sections built from the audit — one section per area that was checked (heading, two or three `stats` such as the score and the key count, and `commentary` in everyday words), plus a final \"What we'd fix first\" section with the three fixes. Preview first; publish with `confirm: true` only after the person agrees. Return the link. Branding must be set on the dashboard's White label tab first, or the page goes out unbranded; the preview says if it is missing.\n\n## When they sign\nOffer to draft their agreement (the sign-clients skill); signing creates the client in Agency Autopilot. Then `link_account` or `client_access_link` as access is granted. The report link keeps working; the client audit (`audit_client`) takes over from there.\n"},"changes":[],"summary":"First saved snapshot. No earlier version is available for comparison.","summary_kind":"deterministic","summary_metadata":{}}