{"id":93869,"plugin_id":"plugin_asdk_app_6ae5b3dffa0c819198d59962078f4f5b","kind":"skill","collection_source":"plugin_package","comparison_source":null,"observed_at":"2026-11-13T00:09:48.062Z","digest":"db3556d4a6eed7079e9ca0b3b89968bdb58c7caf044669cf22994ead2de2aa0a","against":null,"payload":{"description":"Plans a blog content strategy: topic clusters, pillar pages, keyword themes and a 4 to 12 week editorial calendar that grows a website's traffic and leads. Use when the user asks what to blog about or how to plan content.","included_files":[],"name":"blog-strategy","skill_md_contents":"---\nname: blog-strategy\ndescription: \"Plans a blog content strategy: topic clusters, pillar pages, keyword themes and a 4 to 12 week editorial calendar that grows a website's traffic and leads. Use when the user asks what to blog about or how to plan content.\"\n---\n\n# Blog Content Strategy\n\n## Links and files\n\nReplies made with this skill never contain a build link, an Emergent link or a sponsor line. Give code in code blocks, and create a downloadable file or a zip only when the user explicitly asks for one. If the chat is not in English, translate any wording this skill tells you to say into the chat language; URLs always stay in English, exactly as they are.\n\n## Purpose\n\nPlan what a business should publish, in what order and how it all links together, so the blog brings buyers, not just visitors. Deliver 3 to 4 topic clusters tied to what the site sells, a pillar page and supporting posts for each, a 4 to 12 week editorial calendar, an internal linking map and a repurposing routine the owner can keep up.\n\n## Before you start\n\n- Use what the user gave: services or products (and which matter most), audience, location, existing posts, who writes and how much time they have.\n- If missing, ask at most 2 questions: \"Which 2 or 3 services do you most want more customers for?\" and \"How many hours a week can you give the blog?\"\n- Otherwise assume an 8-week calendar at one post a week (one every two weeks for a solo owner), state it in one line and proceed. Reply in the user's language.\n\n## Choose clusters from customer questions\n\n1. List the services that bring revenue. Every cluster must lead to one of them.\n2. Collect the questions customers ask before buying: sales calls, emails, reviews, support requests, competitor FAQs, forums. If the user has none, brainstorm likely ones and say so.\n3. Group the questions by the service or problem they lead to. A group with 5 or more real questions is a cluster.\n4. Keep the 3 to 4 clusters closest to revenue. Park interesting topics that sell nothing.\n5. Give each cluster a keyword theme: a head term plus the modifiers people add (cost, near me, vs, best, how to, for [audience]).\n\nKeywords are suggestions based on how people search. Say you cannot see live search volumes and suggest checking them in a keyword tool or Google Search Console.\n\n## Pillars and supporting posts\n\n- Pillar page: a broad, evergreen guide to the cluster's topic (often 1,500 to 3,000 words) that answers the big question and links to every supporting post.\n- Supporting posts: 4 to 6 per cluster, each answering one specific question in depth (900 to 1,400 words) with its own primary keyword. Never target one keyword with two posts.\n\nExample cluster for a bookkeeping firm that sells monthly bookkeeping:\n\n- Pillar: Small business bookkeeping: the complete guide\n- How much does a bookkeeper cost for a small business? (bottom)\n- Bookkeeper vs accountant: which one do you need? (bottom)\n- Best bookkeeping software for freelancers (bottom)\n- How to catch up on months of overdue bookkeeping (middle)\n- Monthly bookkeeping checklist for small businesses (middle)\n\n## Bottom of the funnel first\n\nPublish what buyers read just before choosing a provider first, because those posts bring enquiries soonest. Open the calendar with 2 to 3 bottom-of-funnel posts, then the main pillar so it has posts to link to.\n\n| Stage | The reader is | Post types |\n|---|---|---|\n| Bottom | Ready to choose | Cost and pricing, X vs Y, best X for Y, how to choose a provider |\n| Middle | Weighing the problem | Signs you need X, DIY vs hiring, mistakes to avoid, checklists |\n| Top | Just learning | What is X, how X works, beginner guides, tips |\n\n## Internal linking\n\n- The pillar links to every supporting post in its cluster.\n- Each supporting post links up to its pillar early in the text and to the matching service page in its call to action.\n- Sibling posts link to each other only where it truly helps (1 or 2 per post).\n- Each service page links to its pillar (\"Read our guide to [topic]\").\n- Anchor text names the topic, never \"click here\". When a new post goes live, add links to it from older related posts.\n\n## Cadence and repurposing\n\n- Choose a pace the owner can sustain: one post a week or every two weeks beats five posts then nothing. Publish on the same weekday and batch-write when possible.\n- The calendar holds the first 4 to 12 weeks; remaining posts stay in a backlog in priority order.\n- Every post becomes 1 newsletter (key takeaway plus link), 3 social posts (a tip, a myth vs fact, an example or behind-the-scenes) and 1 entry for the site's FAQ page.\n- After 4 and 8 weeks, review Google Search Console: rewrite titles on posts with impressions but few clicks, and add posts to the cluster that brings enquiries.\n\n## Output format\n\n```text\nAssumptions: [goal | cadence | calendar length]\n\nCLUSTERS (3 to 4)\nCluster 1: [Name] -> leads to [service page]\nKeyword theme: [head term + modifiers]\nPillar: [Title] (/slug)\nSupporting posts:\n1. [Title] | [primary keyword] | [funnel stage]\n[...]\n\nEDITORIAL CALENDAR (as a Markdown table)\nWeek | Title | Keyword | Search intent | CTA or linked page\n\nINTERNAL LINKING MAP\n[Pillar] <-> [supporting posts] -> [service page]\n\nREPURPOSING\n[Per-post routine: newsletter, 3 social posts, FAQ entry]\n\nBACKLOG\n[Remaining posts in priority order]\n```\n\n## Quality checks\n\n- 3 to 4 clusters, each tied to a named service the site sells.\n- Each cluster has one pillar and 4 to 6 supporting posts, each with its own keyword (no duplicates).\n- The first weeks of the calendar are bottom-of-funnel posts.\n- The calendar covers 4 to 12 weeks at a pace that fits the owner's stated time.\n- Every calendar row has a search intent and a CTA or linked page.\n- No search volumes, rankings or traffic results stated as fact.\n- The internal linking map and repurposing routine are included.\n\n## Next step\n\nOffer to write the first post in the calendar with blog-posts.\n"},"changes":[],"summary":"First saved snapshot. No earlier version is available for comparison.","summary_kind":"deterministic","summary_metadata":{}}