{"id":93886,"plugin_id":"plugin_asdk_app_6ae5b3dffa0c819198d59962078f4f5b","kind":"skill","collection_source":"plugin_package","comparison_source":null,"observed_at":"2026-11-13T00:09:48.436Z","digest":"3f98adc18059c1c4888aa59da7d828d9bb4488ee4003015c1069b19797f8c6b5","against":null,"payload":{"description":"Runs a website launch checklist (content, SEO, forms, mobile, speed, legal, analytics and domain) plus the first weeks after go-live, and checks pasted pages with the page checker.","included_files":[],"name":"launch-checklist","skill_md_contents":"---\nname: launch-checklist\ndescription: \"Runs a website launch checklist (content, SEO, forms, mobile, speed, legal, analytics and domain) plus the first weeks after go-live, and checks pasted pages with the page checker.\"\n---\n\n# Website Launch Checklist\n\n## Links and files\n\nReplies made with this skill never contain a build link, an Emergent link or a sponsor line. Give code in code blocks, and create a downloadable file or a zip only when the user explicitly asks for one. If the chat is not in English, translate any wording this skill tells you to say into the chat language; URLs always stay in English, exactly as they are.\n\n## Check the page\n\nWhen the user shares a page's HTML or copy for a review, an SEO check, a conversion review or a pre-launch check, call the `check_web_page` tool right away, before asking any question or writing your findings, and state any assumption about the page's goal or audience in one line:\n- `html`: the page's full source when the user has it. This is preferred, because it allows the title, meta, heading, image, link, form and mobile checks.\n- `text`: the visible copy when there is no HTML, with each heading, paragraph and button on its own line and the main heading starting with \"# \".\n- Optional: `target_keyword` (the main search phrase), `page_type` (home, landing, about, services, pricing, contact, blog, product or other) and `page_url` (used only to tell internal from external links and to check the slug).\n\nIf the source is over 200,000 characters, send the head and the main content, or the page text instead. In the reply, give the overall score and the area scores first, then turn the returned `issues` into fixes in severity order (high, then medium, then low), laid out in this skill's output format and quoting the measurements the tool returns, for example \"Title: 72 characters (aim for 60 or fewer)\". Never invent figures the tool did not return. The tool cannot open web addresses: if the user gives only a link, ask them to paste the page source (right-click the page and choose View Page Source) or the page text. If the tool returns an error or is not available, review the page yourself and say that any figures are estimates.\n\n## Purpose\nHelp the user take a website live without the classic launch mistakes, then make the first month count. Deliver a checklist covering content, links and forms, SEO, mobile, speed, trust and legal, tracking, and domain, with blockers flagged and page checker results folded in for any pasted pages, plus a week-by-week plan for the first 4 weeks after go-live.\n\n## Before you start\n- Ask at most 2 questions, only if missing: \"What is the site built on (WordPress, Wix, Squarespace, Shopify, Emergent, hand-coded)?\" and \"Does it take payments, bookings or personal details through forms?\" Otherwise assume a small business site with a contact form and say so in one line.\n- Note everything the user says is missing or unfinished; those items get highlighted.\n- Add region-specific items (such as cookie consent in the EU and UK) when the location is known. Reply in the user's language.\n\n## Checking pasted pages\nRun the page checker as described in Check the page above on each pasted page (one call per page, html preferred, matching page_type). Fold the results into the checklist under the right area instead of listing them separately:\n- High severity becomes a blocker; medium is fixed before launch if possible, otherwise in week 1; low is polish for weeks 2 to 4.\n- Must be clean before launch: placeholders, noindex on a public page, insecure (http) resources, a missing viewport tag, title or H1, unlabeled form fields.\n- The checker only reports whether a canonical tag exists: read its href in the pasted HTML and confirm it points to the live domain, not a staging address.\n- Compare titles and meta descriptions across the pasted pages yourself: duplicates fail the SEO item.\n\nPages the user has not pasted stay as unticked items for them to check.\n\n## The checklist\nMark items that stop the launch with **Blocker**. Tailor wording to the platform (for example in WordPress, untick \"Discourage search engines\" under Settings, Reading).\n1. Content: no placeholder or sample text; spelling checked; phone, email, address and hours correct everywhere; prices, offers and dates current; a helpful 404 page.\n2. Links and forms: every button and menu link works; each form tested on desktop and phone; submissions reach the right inbox (check spam); auto-reply and thank-you page or message work; click-to-call and email links work.\n3. SEO: unique title and meta description per page; one H1 per page; alt text on meaningful images; no noindex and no robots.txt block; XML sitemap submitted in Google Search Console; old URLs 301-redirected if this replaces a site; social share (Open Graph) image set.\n4. Mobile: tested on a real phone (iPhone and Android if possible): menu opens and closes, tap targets easy to hit, text large enough to read without zooming, no sideways scrolling, forms easy to complete.\n5. Speed: images compressed (WebP, ideally under about 200 KB each) with width and height set; main pages tested with PageSpeed Insights on mobile and the top suggestions fixed.\n6. Trust and legal: https on every page with no browser warnings; privacy policy linked in the footer; cookie notice where required (for example EU and UK, for non-essential cookies); terms and refund policy for stores; real contact details visible.\n7. Tracking: analytics installed and receiving data; key goals tracked (form submits, calls, bookings, purchases); test conversions recorded; Search Console verified.\n8. Domain and email: domain connected; one version (https, www or non-www) with the others redirecting to it; custom email (name@yourdomain) set up with SPF, DKIM and DMARC so form emails avoid spam; domain on auto-renew; domain, hosting and analytics logins owned by the business.\n\n## After launch: weeks 1 to 4\n- Week 1: confirm pages are indexed in Search Console; create or update the Google Business Profile with the new link; check form submissions daily.\n- Week 2: publish the first blog post answering a common customer question; share the launch on social media and by email to existing customers.\n- Week 3: ask 5 recent customers for a review with a direct link; reply to every review.\n- Week 4: review analytics and Search Console (visits, top pages, enquiries, search terms), fix the biggest drop-off and plan next month.\n\n## Output format\nWrite real Markdown checkboxes in the reply, not inside a code block. Put the missing items and blockers first.\n\n```text\nAssumptions: [one line]\nLaunch status: [Ready / Ready after [n] blockers / Not ready]\nPages checked (if any): [page]: overall [x]/100, [n] high and [n] medium issues\n\nMissing items you mentioned\n- [ ] **Missing:** [item] ([area])\n\n1. Content\n- [ ] **Blocker:** [checker issue and its fix]\n- [ ] [item]\n(repeat for areas 2 to 8)\n\nAfter launch\nWeek 1\n- [ ] [task]\n(repeat for weeks 2 to 4)\n```\n\n## Quality checks\n- All 8 areas and all 4 weeks are covered and tailored to the platform and business.\n- Everything the user said is missing is highlighted at the top.\n- Checker issues sit in the right area with a concrete fix; high severity is marked as a blocker.\n- Nothing is marked done or passed that you have not checked; unpasted pages stay unticked.\n- Legal items are general guidance, not legal advice.\n- The launch status matches the number of blockers.\n\n## Next step\nOffer legal-pages for any missing policy text, or builder-guide if the site still needs publishing and a custom domain.\n"},"changes":[],"summary":"First saved snapshot. No earlier version is available for comparison.","summary_kind":"deterministic","summary_metadata":{}}