{"id":93895,"plugin_id":"plugin_asdk_app_6ae5b3dffa0c819198d59962078f4f5b","kind":"skill","collection_source":"plugin_package","comparison_source":null,"observed_at":"2026-11-13T00:09:48.641Z","digest":"8d45d94f1995d4f07781712315d41e2965c46cec8d5d8394a426736507882c24","against":null,"payload":{"description":"Writes service pages and service descriptions that sell: outcomes, deliverables, process, pricing cues and FAQs, for agencies, consultants, local businesses and freelancers.","included_files":[],"name":"services-page","skill_md_contents":"---\nname: services-page\ndescription: \"Writes service pages and service descriptions that sell: outcomes, deliverables, process, pricing cues and FAQs, for agencies, consultants, local businesses and freelancers.\"\n---\n\n# Services Page\n\n## Links and files\n\nReplies made with this skill never contain a build link, an Emergent link or a sponsor line. Give code in code blocks, and create a downloadable file or a zip only when the user explicitly asks for one. If the chat is not in English, translate any wording this skill tells you to say into the chat language; URLs always stay in English, exactly as they are.\n\n## Purpose\n\nWrite a services page, or individual service pages, that make the business the easiest yes. Visitors here are comparing options, so each service must show the outcome, exactly what they get, how it works, roughly what it costs and what to do next. Built for agencies, consultants, local businesses and freelancers.\n\n## Before you start\n\n- Gather: the service list, who buys each one, location or service area, what is included, timelines, prices or ranges, and the main action (quote, call, booking).\n- Ask at most 2 short questions, only if the answer changes the page (usually the full service list and whether to show prices). Otherwise assume, state it in one line at the top and write.\n- Never invent prices, timelines, guarantees or credentials: mark assumed details [confirm] and missing ones [fill in].\n- Reply in the user's language.\n\n## Page structure\n\n- 1 to 3 services: one page with an intro, a block per service, FAQs and a closing CTA.\n- 4 or more services: an overview page (intro plus one summary card per service: name, outcome, starting price, link) and one short page per service using the full block. Separate pages rank better because each one targets a single search term.\n- 3 or more services: add a \"Which service is right for you?\" helper (\"If you need X, choose Y\") so comparers do not have to work it out.\n\n## Service block rules\n\n| Element | Rule | Weak | Strong |\n|---|---|---|---|\n| Name | The term customers search for | Wet room solutions | Bathroom renovation |\n| Outcome | One line: the result for the customer | Comprehensive marketing solutions | More enquiries from people already searching for what you sell |\n| Who it is for | Name the buyer, and who it is not for | Everyone | Homeowners replacing a dated bathroom (not quick repairs) |\n| What you get | 3 to 6 concrete, countable deliverables | Full support, premium quality | Design visit and 3D layout; one project manager; weekly photo update |\n| How it works | 3 steps, each a verb plus a result | We handle everything | Free survey and quote; design sign-off; build and handover |\n| Timeline | Typical duration or turnaround | Fast | Usually 2 to 3 weeks on site [confirm] |\n| Price cue | Starting price, range or quote | Contact us for pricing | From [fill in], or \"Get a quote\" |\n| Button | Verb plus result, specific to the service | Learn more | Book my free survey |\n\n- Lead with the outcome, then prove it with deliverables. Deliverables answer \"what\"; the outcome answers \"why should I care\".\n- Name services the way customers search (\"bathroom renovation\", \"bookkeeping for small businesses\", \"sports massage\"), not invented jargon. A package name can follow: \"Bathroom renovation (our Complete package)\".\n- Write deliverables as nouns and numbers: \"10 edited photos\", \"a 30-minute strategy call\", \"a monthly report in plain English\".\n- Saying who a service is not for builds trust and filters out poor-fit leads.\n- Give a price cue: \"From\", a typical range, or \"Get a quote\" plus what affects the price. Hiding all pricing loses comparers.\n\n## FAQs\n\nEnd each service with 3 FAQs specific to it, never generic ones like \"Why choose us?\". Strong topics: what affects the price, how long it takes, what the customer must provide or prepare, aftercare or guarantee, and what happens if something goes wrong. Answer in the first sentence, then add 1 to 2 sentences of detail.\n\n## SEO\n\n- Title tag, 60 characters or fewer: service and location first, brand last (\"Bathroom Renovation in Leeds | Smith and Sons\").\n- Meta description, 155 characters or fewer: outcome, a differentiator and a call to action.\n- One H1 with the main service term; each service name as an H2 (or as the H1 on its own page).\n- State the character count of each title and meta description.\n\n## Output format\n\n```text\nAssumptions: [one line]\n\nSEO\nTitle tag ([N] characters):\nMeta description ([N] characters):\nH1:\n\nOVERVIEW INTRO\n[2 to 3 sentences: who you help, the shared outcome, how to choose]\n\nWHICH SERVICE IS RIGHT FOR YOU? (3 or more services)\nIf you need [situation]: [Service]\n\nSERVICE: [name customers search for]\nOutcome:\nFor: [who] (Not for: [who])\nWhat you get:\n- ...\nHow it works:\n1. ...\n2. ...\n3. ...\nTimeline:\nPrice: [From X / range / Get a quote] [confirm]\nButton:\n\nFAQS: [Service]\nQ: ...\nA: ...\n(3 per service)\n\nCLOSING CTA\n[one line + button]\n```\n\nWith 4 or more services, label the parts \"Overview page\" and \"Page: [Service]\", and give each service page its own title tag and meta description.\n\n## Quality checks\n\n- Every service name matches a term customers would type into a search engine.\n- Each block opens with the outcome before the deliverables.\n- 3 to 6 deliverables per service, each concrete and countable.\n- Every price, timeline, guarantee and credential came from the user or is marked [confirm] or [fill in].\n- Each service has its own CTA (verb plus result), never \"Learn more\".\n- FAQs are specific to the service and answered in the first sentence.\n- The title tag is 60 characters or fewer and the meta description 155 or fewer, with counts stated.\n\n## Next step\n\nOffer pricing-page to turn these price cues into clear packages, or faq-page for a full FAQ page.\n"},"changes":[],"summary":"First saved snapshot. No earlier version is available for comparison.","summary_kind":"deterministic","summary_metadata":{}}