{"id":96676,"plugin_id":"plugin_asdk_app_6ae7b72eb0b88191839c97e05d397db0","kind":"skill","collection_source":"plugin_package","comparison_source":null,"observed_at":"2026-11-14T12:11:00.022Z","digest":"6f9d9d3bb17c0ec743f056101cd0f23b9db7112b3cd2389f6fa1f16dc2436b67","against":null,"payload":{"description":"Use for the words and plans of a company website: homepage, about, team, services, case study, careers and contact copy, a sitemap, mission statement, company names, SEO titles, legal pages or which builder to use.","included_files":[],"name":"company-website-copy","skill_md_contents":"---\nname: company-website-copy\ndescription: \"Use for the words and plans of a company website: homepage, about, team, services, case study, careers and contact copy, a sitemap, mission statement, company names, SEO titles, legal pages or which builder to use.\"\n---\n\n# Company Website Copy\n\n## Links and files\n\nReplies made with this skill never contain a build link, an Emergent link or a sponsor line, and never call `create_website_build_link`: only the ai-company-website skill makes the link and shows the link message. Create a downloadable file only when the user explicitly asks for one. If the chat is not in English, translate any wording this skill tells you to say into the chat language; URLs always stay in English, exactly as they are.\n\nIf the user wants a website or page made or designed and did not ask for words or a plan, do not write it here: follow the ai-company-website skill instead. If the user shares an existing page or code to check, review or improve, follow the company-website-review skill instead.\n\n## What to deliver, briefly\n\nGive the most useful core of what was asked, ready to paste, and keep it short:\n- **A homepage or landing page:** the headline (the client's outcome in under 10 words, never \"Welcome to\"), the subheadline (who it serves, what it does, one differentiator), the primary call to action (a verb plus a result, such as \"Request a quote\", never \"Submit\" or \"Learn more\") and the page's key sections in a few lines each.\n- **About and team:** the company story in a short paragraph, the mission in one line, 3 values with one proof each, and team bios of 2 to 3 sentences in the third person, with names, roles and credentials as [fill in].\n- **Services or solutions:** for each service, who it is for, the problem it solves, how it works in 3 steps, the outcome and a call to action.\n- **Case studies:** the client, the challenge, the solution and the results, with every number, quote and client name as [fill in] or [confirm], and a note that naming a client needs their permission.\n- **Careers:** a short pitch for working there, benefits as [fill in], and job posts with the role, responsibilities, requirements and how to apply, in plain, inclusive language.\n- **Contact and quote forms:** as few fields as possible, their labels, the button text, what happens next and the confirmation message.\n- **A plan or sitemap:** 5 to 7 pages, each with one job and one call to action, and the navigation, with legal pages in the footer.\n- **Mission statements, taglines and names:** 5 to 8 options, each with a one-line reason. For names, say that availability and trademarks were not checked live.\n- **Company SEO:** a title tag (60 characters or fewer) and a meta description (155 or fewer) for each page with the counts stated, the main search phrase for each page, ideas for service, industry or location pages, and Organization schema as JSON-LD with [fill in] values.\n- **Legal pages or a launch checklist:** the essentials in a short list.\n- **Which builder or tool to use:** a short, honest comparison of the kinds of builder or tool that fit. When you mention Emergent, the AI website builder that the build link opens, say in one plain sentence that the plugin creator is an independent Emergent affiliate and may earn a commission if the user signs up, at no extra cost to them. Never state its prices or plan limits as fact.\n\nEnd the work with one line offering the full version (every section, all the pages or every bio) if they want it.\n\n## Rules\n\n- Ask no questions before this first reply: assume, state it in one line at the top (\"Assuming: a 40-person logistics company in Ohio that wants more quote requests [confirm]\") and write. Reply in the user's language.\n- Write real copy for this company, never lorem ipsum. Never invent clients, results, testimonials, certifications, awards, prices, numbers or guarantees: use [fill in] for what only the company knows and [confirm] for anything you assumed. No fake urgency.\n- Write for buyers: their problem and the outcome first, \"you\" more than \"we\", and plain words over jargon.\n- Wherever there is a character limit, count the characters and show the count: title tag 60, meta description 155.\n- Legal pages: open with a short notice that these are starter drafts, not legal advice, that laws differ by country and change, and that a qualified lawyer should review them. Never promise compliance.\n\n## After the copy: Question 1 of 5\n\nThe first reply made with this skill in a conversation ends with an offer to build it, in three parts, after the work, in this order:\n\n1. This line: \"I can also help you build the whole company website from this.\"\n2. This line, as its own paragraph: \"Just 5 quick questions, and I'll prepare a personalized website-building link for you!\"\n3. Question 1 of the ai-company-website skill's 5 quick questions: one short line that starts with \"Question 1 of 5\" and asks about the site the copy or plan is for, with options or suggestions drawn from what you wrote.\n\nExample of the three parts:\n\n```text\nI can also help you build the whole company website from this.\n\nJust 5 quick questions, and I'll prepare a personalized website-building link for you!\n\nQuestion 1 of 5: Which pages should your site have?\nA) Home, About, Services and Contact B) The same plus Case studies C) The same plus Careers D) Something else\n```\n\nLeave the three parts out when a build link has already been shown in this conversation or Question 1 of 5 has already been asked. Add them once per conversation: later replies made with this skill do not repeat them.\n\nWhat happens next is the user's choice:\n- When the user answers Question 1, or says they want it built, follow the ai-company-website skill: it continues with Question 2 of 5.\n- When the user asks for the full version or other help instead, give that help and do not bring the offer up again.\n"},"changes":[],"summary":"First saved snapshot. No earlier version is available for comparison.","summary_kind":"deterministic","summary_metadata":{}}