{"id":9737,"plugin_id":"plugin_asdk_app_6a667d5d9f0881918d77cea47cc30370","kind":"skill","collection_source":null,"comparison_source":null,"observed_at":"2026-09-30T22:55:33.803Z","digest":"3b6d859410ab22b324d5de60e53a322895e221635197923937e5309e84c9821b","against":null,"payload":{"description":"Find and explain likely wasted Google Ads spend through Adszy MCP. Use for search-term reviews, negative-keyword candidates, irrelevant-query analysis, zero-conversion spend, or requests to reduce PPC waste.","included_files":[{"relative_path":"agents/openai.yaml","size_in_bytes":216}],"name":"wasted-spend-review","skill_md_contents":"---\nname: wasted-spend-review\ndescription: Find and explain likely wasted Google Ads spend through Adszy MCP. Use for search-term reviews, negative-keyword candidates, irrelevant-query analysis, zero-conversion spend, or requests to reduce PPC waste.\n---\n\n# Wasted Spend Review\n\nBuild a read-only candidate list grounded in search-term and keyword evidence.\n\n## Workflow\n\n1. Resolve the account with `list_ad_accounts` when needed.\n2. Call `get_negative_keyword_candidates` for the requested window.\n3. Use `get_search_terms` to verify the highest-spend terms and `get_keywords` only when keyword context is needed.\n4. Rank candidates by:\n   - clear intent mismatch;\n   - spend with zero conversions;\n   - high engagement with no conversion;\n   - low-spend terms that need human review.\n5. Return term, evidence, why it may be waste, confidence, and recommended review action.\n\n## Guardrails\n\n- Never claim a negative keyword was added or applied.\n- Do not treat every zero-conversion term as irrelevant; consider spend, clicks, window length, conversion lag, and business intent.\n- Keep strict mismatches separate from judgement calls.\n- State the analysis dates and currency.\n- Describe savings as avoidable historical spend, not guaranteed future savings.\n- If the user asks to make changes, explain that Adszy MCP is read-only and provide a review list instead.\n"},"changes":[],"summary":"First saved snapshot. No earlier version is available for comparison.","summary_kind":"deterministic","summary_metadata":{}}