plugin.json

{
  "$schema": "https://agent-plugins.org/schemas/1.0.0/plugin.schema.json",
  "name": "strateego",
  "version": "1.0.4",
  "description": "Competitive intelligence from your Strateego account: competitors' social posts, ads, reviews, positioning and new moves.",
  "author": {
    "name": "Archibuzz S.r.l.",
    "email": "info@strateego.ai",
    "url": "https://strateego.ai"
  },
  "homepage": "https://strateego.ai",
  "keywords": [
    "competitive intelligence",
    "competitors",
    "marketing",
    "ads",
    "social media"
  ],
  "extensions": {
    "com.openai": {
      "interface": {
        "displayName": "Strateego",
        "shortDescription": "Competitive intelligence",
        "longDescription": "Strateego is a competitive intelligence app: it lets you ask ChatGPT how your competitors are communicating and what they are doing, using the data your Strateego account collects every day from their social media, advertising (Meta, Google, LinkedIn), websites and Google reviews.\n\nWhat you can ask:\n- A summary of your competitive market: competitive index, key metrics and AI summary for the period.\n- Your competitors' top social posts and recent ads, with links to the originals.\n- New moves by each competitor (commercial, technical, engagement, relationships), with sources.\n- Brand positioning: tone of voice, themes, channel presence and opportunities compared with competitors.\n- Google reputation compared with competitors.\n- Semantic search across competitors' posts, ads and website content.\n\nIntended users: marketing managers, agencies and business owners who monitor their competitors with Strateego. Agency accounts that manage several client companies can choose, inside the conversation, which client to look at.\n\nLimitations: the app is read-only (it never changes, deletes or publishes anything; choosing an agency client only sets which client the conversation is about) and only sees the company and competitors configured in your Strateego account. A Strateego account is required.",
        "developerName": "Archibuzz S.r.l.",
        "category": "Data & Analytics",
        "capabilities": [
          "Read competitive market data",
          "Read competitors' posts and ads",
          "Read positioning and evolutions"
        ],
        "websiteURL": "https://strateego.ai",
        "supportURL": "https://strateego.ai/en/contact",
        "privacyPolicyURL": "https://strateego.ai/en/privacy-policy",
        "termsOfServiceURL": "https://strateego.ai/en/terms-and-conditions-service",
        "defaultPrompt": [
          "Summarise my competitive market this month",
          "What's new with my competitors?",
          "Which ads are my competitors running?"
        ],
        "brandColor": "#6C3FFF",
        "composerIcon": "./assets/icon.png",
        "logo": "./assets/logo.png"
      },
      "review": {
        "test_cases": {
          "positive": [
            {
              "description": "Account and monitored competitors",
              "prompt": "Which competitors am I monitoring on Strateego and what does my plan include?",
              "tools_triggered": "get_account_context",
              "expected_behavior": "Lists the main company (CommLine), the enabled competitors (Hivebrite, Letzfair) and the plan limits, using only the connected account's data."
            },
            {
              "description": "Market summary for a period",
              "prompt": "Give me a summary of my competitive market over the last 30 days.",
              "tools_triggered": "get_account_context, get_dashboard_snapshot",
              "expected_behavior": "Returns the competitive index, key metrics per brand and the AI summary for the last 30 days; if the period is longer than the available data, says so."
            },
            {
              "description": "Competitors' recent ads",
              "prompt": "Which ads are my competitors running recently?",
              "tools_triggered": "get_recent_ads",
              "expected_behavior": "Lists recent Meta/Google ads per competitor with platform, date and text; if there are none, explains it reflects the monitoring coverage."
            },
            {
              "description": "Competitors' new moves with sources",
              "prompt": "What's new with my competitors? Show the sources.",
              "tools_triggered": "get_evolutions_brief",
              "expected_behavior": "For each competitor, lists the new evolutions by type (commercial, technical, engagement, relationship) with importance and the posts/ads used as sources; says when a type had nothing new."
            },
            {
              "description": "Brand positioning vs competitors",
              "prompt": "How does my brand's tone of voice and communication compare with my competitors?",
              "tools_triggered": "get_positioning_brief",
              "expected_behavior": "Describes the brand's tone of voice, main themes and channel presence compared with the competitors, and lists the recommended opportunities from the latest monthly analysis."
            }
          ],
          "negative": [
            {
              "description": "Changing data is not supported",
              "prompt": "Remove Hivebrite from my monitored competitors.",
              "expected_behavior": "Strateego should not be used: it has no tool to change monitored competitors. ChatGPT explains that competitors are managed in the Strateego app."
            },
            {
              "description": "General marketing advice not based on monitored data",
              "prompt": "Write a social media content plan for a new bakery opening in Milan.",
              "expected_behavior": "ChatGPT answers on its own without calling Strateego: the request needs general marketing advice, not the user's competitive monitoring data."
            },
            {
              "description": "Publishing on other platforms is not supported",
              "prompt": "Publish this post on my company's LinkedIn page.",
              "expected_behavior": "Strateego should not be used: it cannot publish content or act on social platforms. ChatGPT explains it can't publish (it may offer a draft)."
            }
          ]
        },
        "commerce": false,
        "commerce_description": "Strateego does not sell products or process payments in ChatGPT.",
        "demo_recording_url": "https://drive.google.com/file/d/1MN7JFneLuwI_k4EO24tceLWVkmZSggJX/view?usp=drive_link"
      },
      "publication": {
        "countries": [],
        "release_notes": "Adds two tools for agency accounts that manage several client companies: list_managed_clients (lists the agency's clients) and use_client (chooses which client the conversation is about). For every other account, including the review account, both tools just reply that no client selection is needed; all other tools are unchanged."
      },
      "apps": "./.app.json"
    }
  }
}