plugin.json

{
  "$schema": "https://agent-plugins.org/schemas/1.0.0/plugin.schema.json",
  "name": "upgrowth-growth-toolkit",
  "version": "1.4.2",
  "description": "28 free read-only growth marketing tools: CAC, ROAS, PPC, schema, meta tags, robots.txt and AI crawler checks.",
  "author": {
    "name": "upGrowth Digital LLP",
    "email": "amol@upgrowth.in",
    "url": "https://upgrowth.in/"
  },
  "homepage": "https://upgrowth.in/growth-toolkit-mcp/",
  "repository": "https://github.com/upGrowth-in/upgrowth-growth-toolkit",
  "license": "MIT",
  "keywords": [
    "marketing",
    "growth",
    "seo",
    "roas",
    "schema",
    "analytics"
  ],
  "extensions": {
    "com.openai": {
      "interface": {
        "displayName": "upGrowth Growth Toolkit",
        "shortDescription": "Growth maths and SEO tools",
        "longDescription": "28 read-only tools for growth marketing work, built by upGrowth Digital, a growth consultancy in Pune, India. Unit economics (CAC, LTV, payback), ROAS and break-even ROAS, ad budget planning, PPC forecasts, Amazon ACoS, campaign ROI, break-even, CLV and MDR charges; period growth, CAGR, YoY, YTD and projections; AI crawler access checks, AI-aware robots.txt, schema.org JSON-LD, meta tags, content SEO checks and SEO ROI; YouTube and Instagram earnings, engagement rate and website ad revenue; and documented 2026 growth moves by Indian companies with source links. Nothing is stored or logged.",
        "developerName": "upGrowth Digital LLP",
        "category": "Productivity",
        "capabilities": [
          "Read"
        ],
        "websiteURL": "https://upgrowth.in/growth-toolkit-mcp/",
        "supportURL": "https://upgrowth.in/contact-us/",
        "privacyPolicyURL": "https://upgrowth.in/growth-toolkit-terms/",
        "termsOfServiceURL": "https://upgrowth.in/growth-toolkit-terms/",
        "defaultPrompt": "My CAC is Rs 2,000 and LTV is Rs 9,000. What's my LTV:CAC ratio and payback?",
        "brandColor": "#05143E",
        "composerIcon": "./assets/icon.png",
        "logo": "./assets/logo.png"
      },
      "publication": {
        "release_notes": "Initial release: 28 read-only growth marketing tools (unit economics, ROAS, PPC forecasts, ACoS, schema.org JSON-LD, meta tags, robots.txt and AI crawler checks). No sign-up, nothing stored."
      },
      "review": {
        "test_cases": {
          "positive": [
            {
              "description": "Unit economics check",
              "prompt": "My CAC is Rs 2,000 from Rs 2,00,000 spend and 100 new customers. ARPU is Rs 1,000 a month, gross margin 75% and monthly churn 5%. What are my LTV, LTV:CAC and payback?",
              "tools_triggered": "unit_economics",
              "expected_behavior": "Calls unit_economics and reports CAC Rs 2,000, LTV Rs 15,000, LTV:CAC 7.5 and payback about 2.7 months."
            },
            {
              "description": "ROAS against break-even",
              "prompt": "I spent Rs 50,000 on Meta ads and made Rs 2,10,000 revenue at 40% gross margin. Am I above break-even ROAS?",
              "tools_triggered": "roas_check",
              "expected_behavior": "Calls roas_check and reports ROAS 4.2 against break-even ROAS 2.5, so the campaign is above break-even with Rs 34,000 gross profit after ad spend."
            },
            {
              "description": "AI crawler access check",
              "prompt": "Is GPTBot or ClaudeBot blocked on upgrowth.in?",
              "tools_triggered": "ai_crawler_access_check",
              "expected_behavior": "Calls ai_crawler_access_check for upgrowth.in and lists each AI crawler as allowed, restricted or blocked based on the site's public robots.txt."
            },
            {
              "description": "FAQ schema generation",
              "prompt": "Generate FAQ schema for two questions: 'Is the toolkit free?' (Yes) and 'Do I need an account?' (No).",
              "tools_triggered": "schema_generator",
              "expected_behavior": "Calls schema_generator with schema_type faq and returns valid FAQPage JSON-LD with both questions and answers."
            },
            {
              "description": "PPC forecast",
              "prompt": "Forecast a Rs 1,00,000 monthly Google Ads budget at Rs 25 CPC, 3% conversion rate, Rs 2,000 per conversion and 50% margin.",
              "tools_triggered": "ppc_forecast",
              "expected_behavior": "Calls ppc_forecast and reports 4,000 clicks, 120 conversions, CPA about Rs 833, revenue Rs 2,40,000, ROAS 2.4 and Rs 20,000 profit after ads."
            }
          ],
          "negative": [
            {
              "description": "Unrelated travel request",
              "prompt": "Book me a flight from Pune to Dubai next Friday."
            },
            {
              "description": "Weather question",
              "prompt": "What's the weather in Mumbai today?"
            },
            {
              "description": "Request to send an email",
              "prompt": "Send an email to my team saying the campaign is live."
            }
          ]
        }
      },
      "apps": "./.app.json"
    }
  }
}