EXAMPLE.json

{
  "input": {
    "cohortLabel": "October enquiry cohort",
    "stages": [
      {
        "id": "F1",
        "label": "Enquiries",
        "count": 100
      },
      {
        "id": "F2",
        "label": "Meetings",
        "count": 50
      },
      {
        "id": "F3",
        "label": "Completed",
        "count": 20
      }
    ]
  },
  "expected": {
    "summary": "3 supplied same-cohort stages; final overall conversion 20%.",
    "rows": [
      {
        "stageRef": "F1",
        "label": "Enquiries",
        "order": 1,
        "cohortLabel": "October enquiry cohort",
        "count": 100,
        "previousStageRef": "none",
        "previousCount": null,
        "conversionFromPreviousPercent": null,
        "dropOffFromPrevious": null,
        "dropOffFromPreviousPercent": null,
        "overallConversionPercent": 100
      },
      {
        "stageRef": "F2",
        "label": "Meetings",
        "order": 2,
        "cohortLabel": "October enquiry cohort",
        "count": 50,
        "previousStageRef": "F1",
        "previousCount": 100,
        "conversionFromPreviousPercent": 50,
        "dropOffFromPrevious": 50,
        "dropOffFromPreviousPercent": 50,
        "overallConversionPercent": 50
      },
      {
        "stageRef": "F3",
        "label": "Completed",
        "order": 3,
        "cohortLabel": "October enquiry cohort",
        "count": 20,
        "previousStageRef": "F2",
        "previousCount": 50,
        "conversionFromPreviousPercent": 40,
        "dropOffFromPrevious": 30,
        "dropOffFromPreviousPercent": 60,
        "overallConversionPercent": 20
      }
    ],
    "warnings": [
      "Only supplied figures and definitions are assessed. No data source connection, statistical inference or business outcome guarantee.",
      "All stages must describe the same unique cohort in the supplied order. Entry has no previous-stage conversion; zero denominators are undefined, not zero conversion."
    ]
  }
}