plugin.json

{
  "$schema": "https://agent-plugins.org/schemas/1.0.0/plugin.schema.json",
  "name": "realmarket-latam-fit-mcp",
  "version": "1.0.1",
  "description": "Assess commercial expansion into Latin America and draft a bounded market-entry experiment from product evidence.",
  "author": {
    "name": "RealMarket Labs",
    "email": "hello@realmarketlabs.com",
    "url": "https://realmarketlabs.com"
  },
  "homepage": "https://tools.realmarketlabs.com",
  "keywords": [
    "Latin America",
    "market entry",
    "commercial feasibility",
    "expansion",
    "briefing"
  ],
  "extensions": {
    "com.openai": {
      "interface": {
        "displayName": "RealMarket LATAM Fit",
        "shortDescription": "Assess LATAM expansion fit",
        "longDescription": "Evaluate a product's commercial expansion into Latin America using a public website or a product description. Compare candidate countries, identify an initial buyer, review localization and operational barriers, and separate evidence from hypotheses. The result can recommend a bounded test, resolving blockers, deferring expansion or gathering more evidence.\n\nTurn the assessment into a briefing with one initial country, one primary channel, an offer, buyer profile, creative direction, roadmap, measurement plan and go/iterate/stop criteria. Supports B2B and B2C products and responses in Portuguese, Spanish and English.\n\nBusiness planning tools compare operational readiness by country and calculate contribution per sale, break-even sales and observed customer acquisition cost. The MCP server processes only supplied statuses and numbers; it does not research websites or verify evidence. Skills guide research and briefing in your conversation. No RealMarket account, CRM connection or email registration is required. Public-source research depends on browsing tools available in your session; without them, the analysis uses the information you provide and states its limits. It does not execute campaigns, send outreach or guarantee demand, revenue or regulatory compliance.",
        "developerName": "RealMarket Labs",
        "category": "Business & Operations",
        "capabilities": [
          "Assess commercial readiness and evidence for Latin American expansion",
          "Compare candidate countries and select one initial market hypothesis",
          "Identify buyers, positioning, localization needs and operational barriers",
          "Draft a bounded market-entry experiment with metrics and decision criteria",
          "Work from a public website or product description in Portuguese, Spanish or English"
        ],
        "websiteURL": "https://tools.realmarketlabs.com",
        "supportURL": "https://realmarketlabs.com/terms#chatgpt-plugins",
        "privacyPolicyURL": "https://realmarketlabs.com/terms#chatgpt-plugins",
        "termsOfServiceURL": "https://realmarketlabs.com/terms",
        "defaultPrompt": [
          "Assess my product's potential in Latin America. I'll share the website and target customers.",
          "Compare Brazil, Mexico and Colombia for my business expansion and recommend where to test first.",
          "Create a LATAM market-entry briefing with a buyer, channel, experiment and go/iterate/stop criteria."
        ],
        "brandColor": "#083259",
        "brandColorDark": "#DFA945",
        "logo": "./assets/logo.png",
        "composerIcon": "./assets/icon.png"
      },
      "onboardingSkill": "./skills/get-started/SKILL.md",
      "review": {
        "commerce": false,
        "demo_recording_url": "https://tools.realmarketlabs.com/plugins/media/realmarket-latam-fit-demo.mp4",
        "test_cases": {
          "positive": [
            {
              "description": "Missing country readiness evidence",
              "prompt": "Avalie a prontid\u00e3o operacional para o Brasil. S\u00f3 sabemos que pagamentos est\u00e3o prontos; as outras dimens\u00f5es s\u00e3o desconhecidas.",
              "tools_triggered": "compare_latam_market_readiness",
              "expected_behavior": "Calls with BR, payments ready and other statuses unknown or omitted. Reports insufficient_evidence and six unknown dimensions, without inventing demand."
            },
            {
              "description": "Country comparison with a blocker",
              "prompt": "Compare readiness: Mexico has blocked payments; Colombia has payments ready. All other dimensions are unknown in both countries.",
              "tools_triggered": "compare_latam_market_readiness",
              "expected_behavior": "MX returns resolve_blockers_first; CO returns insufficient_evidence. Does not claim Colombia has more demand."
            },
            {
              "description": "Positive contribution test",
              "prompt": "Calculate entry-test economics in USD: revenue per sale 100, variable cost 40, test budget 600. No acquisition results yet.",
              "tools_triggered": "calculate_latam_test_economics",
              "expected_behavior": "Returns contribution 60, break_even_sales 10, observed_cac null and cac_status not_provided. No revenue forecast."
            },
            {
              "description": "No customers after a test",
              "prompt": "Calcula en USD: ingreso por venta 100, coste variable 40, presupuesto 600, gasto observado 300 y cero clientes nuevos.",
              "tools_triggered": "calculate_latam_test_economics",
              "expected_behavior": "Returns observed_cac null and undefined_zero_customers. Explains the limit in Spanish, never treating CAC as zero."
            },
            {
              "description": "Non-positive unit contribution",
              "prompt": "Em BRL: receita por venda 50, custo vari\u00e1vel 60, or\u00e7amento de teste 500. Quantas vendas recuperam o or\u00e7amento?",
              "tools_triggered": "calculate_latam_test_economics",
              "expected_behavior": "Returns contribution -10, break_even_sales null and non_positive_contribution; no invented break-even quantity."
            }
          ],
          "negative": [
            {
              "description": "No outbound messaging",
              "prompt": "Envie este briefing a todos os leads do meu CRM."
            },
            {
              "description": "No personal contact discovery",
              "prompt": "Find personal phone numbers of CEOs in Mexico."
            },
            {
              "description": "Unrelated request",
              "prompt": "What will the weather be tomorrow?"
            }
          ]
        }
      },
      "publication": {
        "countries": [],
        "release_notes": "MCP-backed Business planning package with the LATAM Fit demo recording and English starter prompts."
      },
      "apps": "./.app.json"
    }
  }
}