plugin.json

{
  "$schema": "https://agent-plugins.org/schemas/1.0.0/plugin.schema.json",
  "name": "delucks-marketing-strategy-planning",
  "version": "1.0.0",
  "description": "Define your positioning, develop buyer personas, and turn audience insights into focused PR and marketing plans.",
  "author": {
    "name": "DELUCKS",
    "url": "https://delucks.com/en"
  },
  "keywords": [
    "marketing strategy",
    "marketing planning",
    "brand positioning",
    "value proposition",
    "buyer personas",
    "audience segmentation",
    "PR planning",
    "media research",
    "reputation",
    "source credibility"
  ],
  "extensions": {
    "com.openai": {
      "interface": {
        "displayName": "Marketing Strategy & Planning",
        "shortDescription": "From insights to better plans",
        "longDescription": "Define what makes your business relevant, understand the people who buy from you, and plan how to reach them. Connect positioning, buyer personas and PR research to build a clearer, more focused marketing strategy.\n\nBrand Positioning: Explore your offer, customer needs, functional and emotional benefits, and competing alternatives. Develop a defensible USP, a clear value proposition and concise core messages, supported by a positioning map and a practical validation plan.\n\nBuyer Personas: Build useful audience segments and buyer profiles around jobs to be done, buying roles, motivations, objections and decision behavior. Explore emotional drivers, trust signals, communication preferences and Meta or LinkedIn audience concepts while distinguishing evidence from assumptions.\n\nPR & Reputation Planning: Research relevant media, blogs, conferences, comparison portals, communities and partners. Assess source credibility and commercial influence, develop contribution ideas, and organize priorities into an actionable PR plan with timing, responsibilities and measurement. Standalone source reviews are also supported.\n\nStart with the workflow you need or connect all three using the same business brief. Work step by step, reuse information already provided, and refine the plan through feedback. Word exports are available when supported by the host's document tools.\n\nWhen a URL is supplied and access permits, inspect the relevant page and verify current opportunities against suitable sources. Identify access limitations and distinguish confirmed facts, company claims, working assumptions and hypotheses.\n\nSupports multilingual work and adapts questions, analyses and deliverables to the user's language or an available account-language preference. Specific languages can be requested for individual deliverables. An English starter prompt or source document does not force English responses.\n\nFor beginners and small teams: this plugin provides instructional skills for strategic planning and initial research. It has no dedicated market-research, contact-database, CRM or advertising-platform connections and no dedicated crawler. Research and document exports depend on the tools available in the host. Personas, positioning maps and source scores are working models or qualitative assessments, not measured audience facts or guaranteed outcomes. The plugin does not send outreach, buy placements or run campaigns.",
        "developerName": "DELUCKS",
        "category": "Business & Operations",
        "capabilities": [
          "skills"
        ],
        "defaultPrompt": [
          "Develop a clear positioning for my business",
          "Develop buyer personas for my business",
          "Plan PR and find relevant media, events and partners"
        ],
        "websiteURL": "https://delucks.com/en",
        "supportURL": "https://delucks.com/en/contact",
        "privacyPolicyURL": "https://delucks.com/en/privacy",
        "termsOfServiceURL": "https://delucks.com/en/terms",
        "logo": "./assets/delucks-brand-icon-v2.png",
        "composerIcon": "./assets/delucks-brand-icon-v2.png",
        "logoDark": "./assets/delucks-brand-icon-v2.png",
        "composerIconDark": "./assets/delucks-brand-icon-v2.png"
      },
      "publication": {
        "release_notes": "Initial release combining Brand Positioning, Buyer Personas and PR & Reputation Planning. Preserves DELUCKS branding, translates the source workflows and knowledge modules into English, supports multilingual conversations and connected handoffs, and clarifies evidence, targeting and source-assessment limits."
      }
    }
  }
}