plugin.json

{
  "$schema": "https://agent-plugins.org/schemas/1.0.0/plugin.schema.json",
  "name": "marcora",
  "version": "1.1.0",
  "description": "Brand voice, positioning, and messaging for marketing teams. Write on-brand copy, competitive battlecards, and one-pagers in ChatGPT, and publish them as branded share pages for sales enablement.",
  "author": {
    "name": "Marcora",
    "email": "support@marcora.ai",
    "url": "https://marcora.ai/"
  },
  "homepage": "https://marcora.ai/",
  "extensions": {
    "com.openai": {
      "interface": {
        "displayName": "Marcora",
        "shortDescription": "On-brand marketing content",
        "longDescription": "Marcora is the context layer for go-to-market teams. Build your source of truth once: a Brand Foundation (positioning, brand voice, and writing style) plus a Reference Library of product docs, buyer personas, competitive analysis, and messaging. ChatGPT draws on it in your chats, so what you write stays on-brand and accurate.\n\nIt goes where you work: ChatGPT, Codex, and any AI tool that supports MCP connections. Start a draft in one tool and finish it in another, with its context intact.\n\nWhat you can do from ChatGPT:\n\n- Handle copywriting in your tone of voice, following your brand guidelines and style guide\n- Draft battlecards, one-pagers, case studies, press releases, landing pages, blog posts, newsletters, email copy, and release notes\n- Generate on-brand content and campaigns from proven Blueprints\n- Keep your messaging framework and ICP in one place, so every draft uses them\n- Add a campaign's material to a Project, so it applies there and stays out of everything else\n- Save what you learn, like a call insight, back as context\n- Fact-check drafts against your sources with Content Grounding\n- Publish work as branded public share pages with view tracking\n- Package repeatable work into Playbooks\n- For sales enablement and customer success, publish battlecards, one-pagers, onboarding guides, and launch briefs as share pages that sellers and customers open from one link.\n\nUpdate a fact once and every connected tool reads it. Context Intelligence runs freshness checks, scans for messaging drift, and suggests one-click fixes.\n\nBuilt for product marketers (PMMs) and GTM teams at B2B SaaS companies, also used in sales and customer success. 200+ integrations bring in the tools where work lives.\n\nLimitations: you need a Marcora account, and answers draw only on the context your team has added. Deleting library items and managing your account happen in the Marcora web app, not in the conversation.",
        "developerName": "Marcora",
        "category": "Business & Operations",
        "capabilities": [
          "Read",
          "Write"
        ],
        "websiteURL": "https://marcora.ai/",
        "supportURL": "https://marcora.ai/contact-us",
        "privacyPolicyURL": "https://marcora.ai/privacy-policy",
        "termsOfServiceURL": "https://marcora.ai/terms",
        "defaultPrompt": [
          "What's our brand voice?",
          "Summarize what we already have on our main competitors.",
          "Draft a launch announcement for our newest feature, on brand."
        ],
        "brandColor": "#C85252",
        "composerIcon": "./assets/icon.png",
        "logo": "./assets/logo.png"
      },
      "review": {
        "test_cases": {
          "positive": [
            {
              "description": "Retrieves the team's brand voice from its Brand Foundation.",
              "prompt": "What's our brand voice in Marcora?",
              "tools_triggered": "get_brand_foundation",
              "expected_behavior": "A summary of the brand voice drawn from the team's Brand Foundation, with a link to it in Marcora."
            },
            {
              "description": "Answers a question from the team's reference library and cites its sources.",
              "prompt": "What does Marcora have on our competitors?",
              "tools_triggered": "get_relevant_context",
              "expected_behavior": "An answer built from the matching context items, naming each source with a link into Marcora."
            },
            {
              "description": "Drafts an on-brand post in the chat from the team's Marcora context, then saves it to Marcora.",
              "prompt": "Draft a LinkedIn post here announcing our new pricing, using our brand voice and pricing details from Marcora. Then save your draft to Marcora as is.",
              "tools_triggered": "get_relevant_context, create_content",
              "expected_behavior": "ChatGPT calls get_relevant_context with the Brand Foundation included to pull the brand voice and the pricing change, and writes the post in the chat. It then saves that exact text through create_content's content path (no instructions) and shows the link to open it in Marcora."
            },
            {
              "description": "Builds a multi-piece launch plan and saves it as a reusable playbook, reading Marcora's built-in usage guide first.",
              "prompt": "In Marcora, create a content plan for each of these Northwind Autopilot launch pieces: a blog post, a launch email and three LinkedIn posts. Then turn those plans into a reusable playbook.",
              "tools_triggered": "learn_marcora_tools, create_plan, create_playbook_from_plans",
              "expected_behavior": "Marcora's usage guide is read first (learn_marcora_tools, topic plans-and-playbooks). Five plans are created in Marcora, one per piece, then turned into one reusable playbook from those plans. Nothing is generated or run yet: no content is written and the playbook is not instantiated. The plans and the playbook are shown with links to open them in Marcora."
            },
            {
              "description": "Adds a public web page to the team's reference library.",
              "prompt": "Add this page to my Marcora reference library: https://en.wikipedia.org/wiki/Business_process_automation",
              "tools_triggered": "add_context",
              "expected_behavior": "A new reference-library item created from the page and returned with a link to it in Marcora."
            }
          ],
          "negative": [
            {
              "description": "Declines a bulk delete in Marcora; it exposes no delete tools.",
              "prompt": "Delete everything in my Marcora reference library.",
              "expected_behavior": "No Marcora tool deletes or changes anything (there are no delete tools). Explains that reference-library items can't be deleted from here and points to the Marcora web app."
            },
            {
              "description": "Leaves general web research to ChatGPT, even on a marketing topic.",
              "prompt": "Search the web for general best practices on B2B LinkedIn posts.",
              "expected_behavior": "ChatGPT searches the web and answers. Marcora is not called."
            },
            {
              "description": "Does not handle billing; plan changes happen in the Marcora web app.",
              "prompt": "Upgrade our Marcora plan to annual billing.",
              "expected_behavior": "Explains that plan and billing changes are made in the Marcora web app. No Marcora tool changes anything."
            }
          ]
        },
        "commerce": false,
        "commerce_description": "Marcora does not sell products or process payments through this plugin.",
        "demo_recording_url": "https://drive.google.com/file/d/11p9Q4OKuw7vmsDp13AgJj-AUgsyQXWCs/view?usp=sharing"
      },
      "publication": {
        "release_notes": "First release of the Marcora plugin. Retrieve your team's Brand Foundation and Reference Library with cited sources, and generate on-brand content saved in Marcora. Organize work into projects, line up the pieces of a launch, and save them as reusable playbooks. A built-in usage guide explains which Marcora tool fits each step of multi-step work."
      },
      "apps": "./.app.json"
    }
  },
  "keywords": [
    "marketing",
    "product marketing",
    "brand voice",
    "brand guidelines",
    "copywriting",
    "messaging",
    "positioning",
    "battlecards",
    "one-pagers",
    "sales enablement",
    "go-to-market",
    "content creation",
    "customer success"
  ]
}