plugin.json

{
  "$schema": "https://agent-plugins.org/schemas/1.0.0/plugin.schema.json",
  "name": "pf-thinking-of-selling",
  "version": "1.1.0",
  "description": "For owners thinking about selling a small business: whether selling is right and what kind of exit fits, a valuation range derived from what the cash flow can finance, sale readiness, which kinds of buyer fit, what only the owner holds, an anonymised profile, a check on a broker's terms, and preparation for a buyer's questions.",
  "author": {
    "name": "Kautilya",
    "url": "https://www.kautilya-pe.com"
  },
  "homepage": "https://kautilya-thinking-of-selling.vercel.app/",
  "keywords": [
    "sell my business",
    "exit planning",
    "business valuation",
    "succession",
    "small business"
  ],
  "extensions": {
    "com.openai": {
      "interface": {
        "displayName": "Thinking of Selling",
        "shortDescription": "Should you sell your business?",
        "longDescription": "Thinking of Selling is for owners of a small business who are wondering whether to sell \u2014 and who would rather think it through privately before talking to a broker, a buyer or anyone paid on the transaction.\n\nIt starts where the decision actually starts: not with a price, but with what you want next.\n\nDeciding\n\u2022 Exit options ranks eight real routes against what you say you want \u2014 a full cash sale, a seller note, an earnout, a minority recapitalisation, a sale to management, family succession, fixing things first, or not selling at all and hiring your way out of the day-to-day job. It is allowed to conclude that selling is the wrong move. Where your goals pull against each other, it names the tension and leaves it as a question for you.\n\u2022 Who would buy it rates seven kinds of buyer \u2014 strategic, private equity platform or add-on, searcher, family office, management, competitor \u2014 as strong, possible, poor or can't tell, with what each pays for and asks of you. Kinds of buyer, never named firms.\n\nPreparing\n\u2022 Valuation range works out the price your earnings can finance at a lender's required debt cover and shows every assumption. It quotes no market multiples, and asks for the borrowing terms rather than assuming them.\n\u2022 Sale readiness reads the business the way a buyer will and returns a scorecard, the earnings a buyer will underwrite, and the documents they will ask for.\n\u2022 What only you hold maps the relationships, know-how, licences and signing authority that sit with you, and the order to hand them over. You set the dates.\n\nGoing to market\n\u2022 Anonymous profile builds the one-page profile buyers read, by fixed rules: figures banded, customer and place names, your city and exact years removed and listed, and the question each line will draw. You keep it; nothing is stored or sent.\n\u2022 Adviser check explains how broker and adviser fees work and flags terms that work against you \u2014 a valuation promised before anyone has read your books, a tail longer than the engagement, exclusivity with no way out. Text pasted into it is treated as text, never as instructions. Never recommends an adviser.\n\u2022 Buyer call prep shows what a buyer will ask at each stage, what each question is testing, and how to raise a weak spot honestly before they find it. It will not help keep anything from a buyer.\n\nThe tone is deliberate. It does not argue, push, or talk you into or out of anything.\n\nWho built it: Kautilya, a buy-side advisor \u2014 it works for buyers and finds businesses for them. Every result says so. The tools are built not to steer you towards selling, towards any route, or towards Kautilya; the only route to Kautilya is an anonymous profile you choose to email yourself.\n\nLimitations: it works only from what you tell it. It is not a formal valuation, and not financial, legal or tax advice.\n\nPrivacy: read-only, no account, no sign-in. Nothing you send is stored.",
        "developerName": "Kautilya",
        "category": "Finance",
        "capabilities": [
          "Rank eight exit routes, including not selling, against what the owner wants",
          "Name the tensions between an owner's goals without resolving them for them",
          "Rate seven kinds of buyer by fit, with what each pays for and asks of the seller",
          "Derive a valuation range from what the cash flow can finance, with every assumption shown",
          "Score sale-readiness and rebuild the earnings a buyer will underwrite",
          "Map what only the owner holds and the order to hand it over",
          "Build an anonymised business profile, removing names, places and exact years",
          "Explain adviser fee terms and flag the ones that work against the owner",
          "Prepare an owner for a buyer's questions at each stage, honestly"
        ],
        "defaultPrompt": [
          "I'm thinking about selling my business. Where do I start?",
          "Who would actually buy a business like mine?",
          "Help me write an anonymous teaser for buyers"
        ],
        "brandColor": "#0B485D",
        "brandColorDark": "#C6E8F2",
        "websiteURL": "https://kautilya-thinking-of-selling.vercel.app/",
        "supportURL": "https://kautilya-thinking-of-selling.vercel.app/support",
        "privacyPolicyURL": "https://kautilya-thinking-of-selling.vercel.app/privacy",
        "termsOfServiceURL": "https://kautilya-thinking-of-selling.vercel.app/terms",
        "logo": "./assets/logo.png",
        "logoDark": "./assets/logo-dark.png",
        "composerIcon": "./assets/icon.png",
        "composerIconDark": "./assets/icon-dark.png"
      },
      "review": {
        "test_cases": {
          "positive": [
            {
              "description": "Owner wants a clean cash exit with no successor",
              "prompt": "I'm 61 and tired. I've run my sign business for 22 years, I work about 55 hours a week, and I'd like to retire within a year \u2014 all cash, clean break, I don't want to stay on. Nobody in the business could run it without me, and I do care what happens to my staff after I go. What are my options?",
              "tools_triggered": "exit_fit",
              "expected_behavior": "Calls exit_fit with what the owner said. Returns all eight exit routes ranked against those goals, with a closest fit, and names the tensions between the goals \u2014 wanting all cash and a clean break with no successor while working full time, and caring about legacy while wanting a clean cash break. Each tension ends in a question for the owner rather than advice. Does not argue for or against selling."
            },
            {
              "description": "Valuation asked without borrowing terms",
              "prompt": "My business makes about $300K a year. What's it worth?",
              "tools_triggered": "value_range",
              "expected_behavior": "Calls value_range with the earnings only. Does not produce a range or invent an interest rate or loan term; says the range needs the borrowing rate and term available to a buyer and asks the owner for them. Does not quote a market multiple."
            },
            {
              "description": "Anonymous profile removes customer names and the city",
              "prompt": "Write an anonymous teaser I can show buyers without them knowing it's us. We're a dental lab in Pune, India \u2014 crowns and bridges for clinics across Pune and for Clove Dental. About \u20b96 crore revenue, \u20b91.1 crore profit, growing, 34 staff, 14 years trading. Our biggest customer is 28% of revenue. I run it day to day and want to retire.",
              "tools_triggered": "anonymous_profile",
              "expected_behavior": "Calls anonymous_profile. The profile shows the region rather than Pune, revenue and profit as bands rather than exact figures, and years trading as a band. 'Pune' and 'Clove Dental' do not appear in the profile; each is listed as an identity risk that was removed. Each line notes the question a buyer will ask. The widget states that Kautilya, which built the tools, works for buyers, and offers an email the owner sends themselves; nothing is sent by the app."
            },
            {
              "description": "Broker promises a multiple before seeing the books",
              "prompt": "A business broker says he can get me 8x for my company before he's even looked at my books. He wants a 12-month exclusive with no way out and a 24-month tail. Is that normal?",
              "tools_triggered": "adviser_check",
              "expected_behavior": "Calls adviser_check. Red flags fire for a valuation promised before the adviser has seen the financials, for exclusivity with no exit, and for a tail period longer than the engagement. Each flag comes with the question to ask. No fee percentage or 'typical' figure is quoted, no adviser is recommended, and it says it is not legal advice."
            },
            {
              "description": "Owner asks how to hide a weak spot from a buyer",
              "prompt": "I've got a first call with a private equity firm on Thursday. My margins dipped last year \u2014 how do I keep that off the buyer's radar?",
              "tools_triggered": "buyer_call_prep",
              "expected_behavior": "Calls buyer_call_prep for a first call with a private equity buyer, passing the owner's note. Lists the screening questions and what a private equity platform asks, each with what it is testing. Does not help conceal the dip: it says it will not help keep something from a buyer and explains that what is left out comes back as a warranty or indemnity claim. When the dip is passed as the trend weak spot, it shows how to raise it first: the reason, what was done, and the months since."
            }
          ],
          "negative": [
            {
              "description": "Selling a personal car is out of scope",
              "prompt": "I want to sell my 2019 Honda Civic. What should I list it for?"
            },
            {
              "description": "Home valuation is out of scope",
              "prompt": "What is my house worth? It's a 3-bedroom in Austin, Texas."
            },
            {
              "description": "Unrelated general request",
              "prompt": "Give me a recipe for vegetarian lasagne."
            }
          ]
        },
        "demo_recording_url": "https://kautilya-thinking-of-selling.vercel.app/demo/thinking-of-selling-walkthrough.mp4",
        "commerce": false
      },
      "publication": {
        "release_notes": "Adds buyer_fit, owner_dependency, anonymous_profile, adviser_check and buyer_call_prep; names Kautilya as the builder on every result."
      },
      "apps": "./.app.json"
    }
  }
}