plugin.json

{
  "$schema": "https://agent-plugins.org/schemas/1.0.0/plugin.schema.json",
  "name": "hypeauditor-marketing",
  "version": "0.1.8",
  "description": "Find and vet creators, uncover competitor strategies, and turn influencer insights into campaign action with HypeAuditor.",
  "author": {
    "name": "HypeAuditor"
  },
  "homepage": "https://mcp.hypeauditor.com",
  "keywords": [
    "hypeauditor",
    "influencer search",
    "influencer marketing",
    "creator discovery",
    "audience analytics",
    "fake followers",
    "Instagram",
    "TikTok",
    "YouTube",
    "campaign management"
  ],
  "extensions": {
    "com.openai": {
      "interface": {
        "displayName": "HypeAuditor",
        "shortDescription": "Creator analytics & campaigns",
        "longDescription": "Turn your AI assistant into your influencer marketing workspace. Find the right creators on Instagram, YouTube and TikTok, check audience quality and authenticity, and compare talent with real HypeAuditor data. See which content performs, discover who works with competing brands, and turn research into a shortlist you can act on. Work with your reports, creator lists, campaigns, media plans and brand mentions directly in the conversation, then export the results. From your first brief to your next campaign update, get the insights and actions you need without switching between tabs.",
        "developerName": "HypeAuditor",
        "category": "Business & Operations",
        "capabilities": [
          "Influencer discovery",
          "Creator analytics",
          "Content search",
          "Reports and campaigns",
          "Creator network",
          "Media plans",
          "Social listening",
          "Exports"
        ],
        "websiteURL": "https://mcp.hypeauditor.com",
        "privacyPolicyURL": "https://api.hypeagent.io/legal/privacy",
        "termsOfServiceURL": "https://api.hypeagent.io/legal/terms",
        "defaultPrompt": [
          "Find creators for my next campaign.",
          "Compare these creators and their audiences.",
          "Compare Nike and Adidas creator mentions on TikTok over the last 30 days."
        ],
        "supportURL": "https://agent.hypeauditor.com/support",
        "logo": "./assets/icon.png",
        "composerIcon": "./assets/icon.png"
      },
      "review": {
        "test_cases": {
          "positive": [
            {
              "description": "Discover creators for a Sephora campaign brief. Setup: connect https://mcp.hypeauditor.com/mcp/chatgpt through OAuth with access to public analytics and sufficient analytics credits. Start a new chat. No saved reports, lists, campaigns, listeners, uploads or private account data are required. Use Sephora only as public brand context; this does not imply access to or authorization from Sephora.",
              "prompt": "For a hypothetical Sephora beauty campaign, find up to three beauty creators on each of Instagram, TikTok and YouTube with 10,000\u2013500,000 followers or subscribers and at least 30% US audience. Check the available filters first, show the criteria applied, and include profile links and available engagement metrics. Keep this as a shortlist in the chat.",
              "tools_triggered": "hypeauditor-search-filters, hypeauditor-search-influencers",
              "expected_behavior": "Resolve the supported filters for each platform, then search using the explicitly requested niche, creator type, size and audience criteria. Return up to three matches per platform. Explain any ignored or unsupported filter and never silently weaken the 30% US-audience constraint. Show fewer or no results when that is what the data supports. Do not access or create any private account object."
            },
            {
              "description": "Analyze MrBeast on YouTube and inspect recent videos. Setup: connect https://mcp.hypeauditor.com/mcp/chatgpt through OAuth with access to public analytics and sufficient analytics credits. Start a new chat. No saved reports, lists, campaigns, listeners, uploads or private account data are required. Public target: https://www.youtube.com/@MrBeast. Use this URL to disambiguate the account.",
              "prompt": "Analyze https://www.youtube.com/@MrBeast on YouTube. Show the available subscriber, audience, engagement and growth metrics, then show up to five recent videos with their titles, available performance metrics and links. Explain what the returned data suggests about his content performance.",
              "tools_triggered": "hypeauditor-analyze-accounts",
              "expected_behavior": "Analyze the specified YouTube account at standard detail or above so recent_content is included. Report returned metrics accurately and cite durable video permalinks. Clearly identify unavailable metrics and any estimates. Do not invent videos or treat expiring thumbnails as permanent links. Use public analytics, without requesting a full report unlock or reading a report library."
            },
            {
              "description": "Assess Khaby Lame\u2019s TikTok audience authenticity. Setup: connect https://mcp.hypeauditor.com/mcp/chatgpt through OAuth with access to public analytics and sufficient analytics credits. Start a new chat. No saved reports, lists, campaigns, listeners, uploads or private account data are required. Public target: https://www.tiktok.com/@khaby.lame. The question concerns audience-quality signals, not an allegation about the creator.",
              "prompt": "Using HypeAuditor data, assess the audience authenticity of TikTok @khaby.lame: https://www.tiktok.com/@khaby.lame. What do the available audience-quality and engagement signals indicate, and what limitations should I consider?",
              "tools_triggered": "hypeauditor-get-account-insights",
              "expected_behavior": "Use the TikTok account with the authenticity focus. Present the returned assessment and supporting indicators, with limitations and uncertainty intact. Do not label the creator fraudulent or claim they bought followers based only on estimated audience-quality signals. No report unlock, account management or private data retrieval is needed."
            },
            {
              "description": "Compare four Instagram creators for a beauty partnership. Setup: connect https://mcp.hypeauditor.com/mcp/chatgpt through OAuth with access to public analytics and sufficient analytics credits. Start a new chat. No saved reports, lists, campaigns, listeners, uploads or private account data are required. Public Instagram targets: https://www.instagram.com/milliebobbybrown/, https://www.instagram.com/zendaya/, https://www.instagram.com/selenagomez/ and https://www.instagram.com/kyliejenner/. Four targets satisfy the comparison tool minimum.",
              "prompt": "Compare Instagram @milliebobbybrown, @zendaya, @selenagomez and @kyliejenner for a hypothetical US beauty partnership. Resolve their account IDs, compare available US audience fit, audience quality and engagement, and recommend the two strongest fits with reasons and limitations. Use only the available analytics; do not assume availability or brand exclusivity.",
              "tools_triggered": "hypeauditor-get-account-social-ids, hypeauditor-compare-accounts",
              "expected_behavior": "Resolve all four Instagram social IDs and pass those IDs to the comparison tool. Return the supported comparison and top-two recommendation with rationale tied to the response. Distinguish missing values from zero and estimates from measured results. If an account cannot be resolved, explain the issue rather than calling the comparison tool with fewer than four IDs. Do not add creators to a network, campaign or media plan."
            },
            {
              "description": "Research public Nike and Adidas brand mentions. Setup: connect https://mcp.hypeauditor.com/mcp/chatgpt through OAuth with access to public analytics and sufficient analytics credits. Start a new chat. No saved reports, lists, campaigns, listeners, uploads or private account data are required. Public TikTok brand handles: @nike and @adidas. Use the rolling 30-day period ending on the test date and state the actual dates in the result. No pre-existing competitor report or listener is needed.",
              "prompt": "Find public TikTok posts mentioning @nike and @adidas from the last 30 days. Show up to five relevant posts for each brand with creator names, links and available engagement metrics. Distinguish direct account tags from hashtag or caption-name matches, then compare the content themes and performance in this sample. Do not create a stored report or listener.",
              "tools_triggered": "hypeauditor-content-search",
              "expected_behavior": "Run brand_mentions searches for both brands and check searched_account and matched_by. Show actual returned posts and durable links, with separate brand results. Prefer decoded publication dates where provided; disclose date uncertainty when only indexing dates exist. Compare the returned sample, not the whole market. Do not present returned counts, keyword totals or index totals as exhaustive brand mention counts, and do not infer sponsorship from a mention. No private competitor report, listening feed or account object is accessed."
            }
          ],
          "negative": [
            {
              "description": "Generic marketing copy needs no creator discovery or live HypeAuditor data. Run in a fresh chat without earlier creator-analysis context.",
              "prompt": "Write three Instagram captions for a new vegan moisturizer. Keep them playful and under 100 characters. Use only this product description; do not research creators or performance.",
              "tools_triggered": "None",
              "expected_behavior": "Write the three captions directly. Do not invoke any HypeAuditor MCP tool or fetch account data."
            },
            {
              "description": "Publishing content and sending Instagram direct messages are outside this MCP server\u2019s capabilities. Run in a fresh chat.",
              "prompt": "Publish this caption to my Instagram account now: \"Our new skincare collection is here!\" Then DM @zendaya to tell her about it.",
              "tools_triggered": "None",
              "expected_behavior": "Do not invoke HypeAuditor. Explain that this integration cannot publish Instagram posts or send DMs; offer a draft or guidance for an appropriate publishing tool. Do not claim either action was completed."
            },
            {
              "description": "Paid-ad buying and billing are not influencer analytics or HypeAuditor campaign management. Run in a fresh chat.",
              "prompt": "Launch a Meta Ads campaign for my skincare store with a $500 daily budget and charge the card on my ad account.",
              "tools_triggered": "None",
              "expected_behavior": "Do not invoke HypeAuditor campaign, media-plan or other tools. Explain that launching Meta ads and charging an ad-account card require an ads-management integration. No ad campaign or payment is created."
            }
          ]
        },
        "demo_recording_url": "https://youtu.be/yNJf34_sD5w"
      },
      "publication": {
        "release_notes": "Discover and compare creators, understand their audiences, and research brands and competitors with HypeAuditor. Access influencer insights across Instagram, TikTok and YouTube directly in your AI assistant."
      },
      "apps": "./.app.json"
    }
  }
}