plugin.json

{
  "$schema": "https://agent-plugins.org/schemas/1.0.0/plugin.schema.json",
  "name": "measure-studio",
  "version": "1.0.0",
  "description": "The AI social media analyst. Your posts, ads, and competitors analyzed. Get creative insights, create branded social media reports, and more.",
  "author": {
    "name": "Measure Studio, Inc.",
    "email": "support@measure.studio",
    "url": "https://www.measure.studio/"
  },
  "homepage": "https://www.measure.studio/",
  "keywords": [
    "social media",
    "social media analytics",
    "analytics",
    "reporting",
    "benchmarks",
    "competitor analysis",
    "content performance",
    "content strategy",
    "campaign targets",
    "paid social",
    "ai classification",
    "instagram",
    "tiktok",
    "youtube",
    "facebook",
    "linkedin",
    "x",
    "twitter",
    "snapchat",
    "threads",
    "meta ads",
    "google ads",
    "tiktok ads"
  ],
  "extensions": {
    "com.openai": {
      "interface": {
        "displayName": "Measure Studio",
        "shortDescription": "AI social media analyst",
        "longDescription": "Measure Studio is the AI social media analyst. Your entire social media post library becomes something you can ask questions about in plain language.\n\nEvery post is classified automatically on 40+ dimensions, including IP, talent, products, format, hooks, and sponsors, with transcripts and computer vision on video. Ask why one video outperformed another and the answer is grounded in your actual content.\n\nPer-post and per-account analytics cover all the major platforms: Instagram, TikTok, YouTube, Facebook, X, LinkedIn, Snapchat, and Threads.\n\nPaid data from Meta Ads, Google Ads, and TikTok Ads.\n\nCross-platform benchmarks show whether a post beat your normal, broken out by account and post type. Competitor tracking covers any handle you watch, across organic, paid, and partnerships.\n\nYou can also build the deliverable: report slides in your brand colors and fonts with live charts, added straight to a report in your workspace. Tag posts, create post groups, and check progress against campaign targets without leaving the chat.\n\nMeasure Studio only accesses the accounts, posts, reports, and dashboards available to your connected Measure Studio workspace. It does not publish, edit, or delete posts on your social media accounts.\n\nRequires a Measure Studio workspace with MCP enabled.",
        "developerName": "Measure Studio, Inc.",
        "category": "Data & Analytics",
        "capabilities": [
          "Search and analyze social media posts",
          "Account, platform, and competitor analytics",
          "Benchmarks and campaign target progress",
          "Build report slides",
          "Tag posts and create post groups"
        ],
        "websiteURL": "https://www.measure.studio/",
        "supportURL": "https://www.measure.studio/contact",
        "privacyPolicyURL": "https://www.measure.studio/privacy-policy",
        "termsOfServiceURL": "https://www.measure.studio/terms",
        "defaultPrompt": [
          "Which Reels beat our benchmark last month, and what did they have in common?",
          "Compare our TikTok views to our top competitor this quarter.",
          "Draft a Q3 recap deck with top posts and target progress."
        ],
        "brandColor": "#3152DC",
        "composerIcon": "./assets/logo.png",
        "logo": "./assets/logo.png"
      },
      "review": {
        "test_cases": {
          "positive": [
            {
              "description": "Built-in template \"What our top posts have in common\": themes behind the best and worst posts, from AI post summaries",
              "prompt": "Look at the top performing posts from our account with a publish date in the last 90 days and tell me what they have in common.\nUse the AI post summaries to group them by theme, and report the post count, share of total, average views and average engagement rate for each theme \u2014 computed over every matching post, not a sample.\nDo the same for the worst performers so I can see the difference.\nThen tell me which themes are both high volume and high performing, which are high effort and low return, and which we are under-publishing relative to how well they do. Give me two example posts per theme, with links.",
              "tools_triggered": "list_accounts, get_ai_summary_values, aggregate_post_stats, search_posts",
              "expected_behavior": "Groups the connected account's posts from the last 90 days into themes taken from their AI summaries, with post count, share, average views and average engagement rate per theme computed over all matching posts, for both the top and the worst performers. Classifies themes as high volume/high performing, high effort/low return, or under-published, and links two example posts per theme."
            },
            {
              "description": "Built-in template \"Period-over-period comparison\": two periods side by side per platform",
              "prompt": "Compare our account's performance in last month against the previous equivalent period.\nShow views, engagements, engagement rate, followers gained, posts published and average views per post \u2014 absolute values, delta and percentage change side by side.\nTell me which of these movements are explained by publishing volume and which are genuine performance changes.\nName the individual posts that drove any spike or drop, with their publish date, headline stats and a link, and say how much of the movement each one accounts for.\nCall out any single post large enough to distort the totals, and show the comparison again with it excluded. Count every matching post; do not sample or stop at the first page of results.",
              "tools_triggered": "list_accounts, get_account_stats, aggregate_post_stats, search_posts",
              "expected_behavior": "Shows last month against the month before for the connected account: views, engagements, engagement rate, followers gained, posts published and average views per post, with absolute values, deltas and percentage changes. Attributes the changes to publishing volume or genuine performance, names the posts behind any spike or drop with links, and repeats the comparison without any outlier post. Says so if a metric is unavailable instead of inventing it."
            },
            {
              "description": "Built-in template \"Target pacing check\": progress against configured targets and a run-rate projection",
              "prompt": "How are we pacing against target for our account in this quarter?\nPull the targets set for this account, compare them against actual performance to date, and tell me the percentage of target reached and whether we're ahead of or behind the pace needed to land on target.\nProject where we finish the period if the current run rate holds, and give me a best and a worst case.\nName the single thing that would most change the outcome \u2014 publishing volume, a format, or a platform \u2014 and quantify it. If no targets are configured for this account, say so instead of estimating.",
              "tools_triggered": "get_dashboard_targets, get_target_progress",
              "expected_behavior": "Lists the targets configured in the workspace for the connected account, with each metric's goal, current value and percentage reached, and whether it is ahead of or behind pace for this quarter. Gives a run-rate projection with best and worst cases and names one quantified lever. If no targets are configured, it says so instead of estimating."
            },
            {
              "description": "Built-in template \"Content calendar recommendations\": what to publish next, argued from the account's own top performers",
              "prompt": "I'm planning the content calendar for our account. Based on what has actually performed over the last 90 days, recommend what to publish next.\nStart from our own top performers, grouped into themes derived from the AI post summaries, and by format \u2014 then say what the data supports doing more of, less of, and testing for the first time.\nFor each recommendation give me the evidence: the posts it comes from, their numbers, and how far above account normal they sat.\nSuggest a publishing cadence and the best days and times based on our own posting history rather than platform generalities. Flag anything you would recommend but cannot support with our data.",
              "tools_triggered": "list_accounts, search_posts, get_ai_summary_values, aggregate_post_stats",
              "expected_behavior": "Recommends what to publish more of, less of and test, based on the connected account's top posts from the last 90 days grouped by AI-summary theme and format. Backs each recommendation with the source posts, their numbers and how far above normal they performed. Suggests a cadence and posting days and times from the account's own history, and flags any recommendation the data cannot support."
            },
            {
              "description": "Built-in template \"Top posts into report slides\": builds a new report with a post-list slide of the top posts",
              "prompt": "Pull the top 8 posts by views from our account with a publish date last month.\nFor each post show the thumbnail, the title or caption, views, engagements, and links to both the platform and Measure Studio.\nThen create a new report with a post-list slide showing these results, and name it \"Top Performing Posts \u2014 <date range>\".\nTell me the report name and link once it has been created.",
              "tools_triggered": "list_accounts, search_posts, create_report, visual_search_posts",
              "expected_behavior": "Lists the connected account's top 8 posts by views published last month, with thumbnails, captions, views, engagements and links. Creates a new report named \"Top Performing Posts \u2014 <last month's date range>\" in the workspace with a post-list slide of those posts, then returns the report name and a link to open it in Measure Studio."
            }
          ],
          "negative": [
            {
              "description": "Publishing content to a social account is out of scope",
              "prompt": "Post this caption to our Instagram account: 'New drop this Friday!'"
            },
            {
              "description": "Deleting posts on a social platform is out of scope",
              "prompt": "Delete all of our Instagram posts from last year."
            },
            {
              "description": "Data for accounts outside the connected workspace",
              "prompt": "Show me the private audience demographics for an Instagram account we don't own or track in Measure Studio."
            }
          ]
        },
        "commerce": false
      },
      "publication": {
        "release_notes": "Initial release: post search and AI classification filters, account, platform, and competitor analytics, benchmarks, campaign target progress, post tagging and grouping, and report slide building."
      },
      "apps": "./.app.json"
    }
  }
}