plugin.json

{
  "$schema": "https://agent-plugins.org/schemas/1.0.0/plugin.schema.json",
  "name": "anyword-copy-performance-agent",
  "version": "1.0.0",
  "description": "Leverage millions of real A/B tests to score, explain and improve marketing copy.",
  "author": {
    "name": "Anyword",
    "url": "https://www.anyword.com"
  },
  "homepage": "https://www.anyword.com",
  "extensions": {
    "com.openai": {
      "interface": {
        "displayName": "Anyword - Copy Performance",
        "shortDescription": "Score and improve your copy",
        "longDescription": "Anyword puts its predictive performance model and your brand voice inside ChatGPT.\n\nScore any marketing copy from 0 to 100 against similar texts in Anyword's data set, read why (benchmark, target audience fit, age and gender appeal, brand vocabulary findings), and get improved versions that score higher. Improve short copy such as headlines, ads, social posts and product descriptions, or whole landing pages, emails and blog posts section by section. Apply a brand voice's tone of voice or text format, follow AP style, and read your Performance Insights playbooks and saved templates. Save the copy you keep to Anyword.\n\nSign in with your Anyword account and choose a workspace. Every call runs in that workspace, with its brand voices and content types. Scoring and improving count against the account's Anyword allowance; reading does not.\n\nAnyword does not write copy from scratch here and does not change brand voices or playbooks. Sign in with your Anyword account, or create one when you connect.",
        "developerName": "Anyword",
        "category": "Creativity",
        "capabilities": [
          "Read",
          "Write"
        ],
        "websiteURL": "https://www.anyword.com",
        "privacyPolicyURL": "https://www.anyword.com/privacy-policy",
        "termsOfServiceURL": "https://www.anyword.com/terms",
        "supportURL": "https://support.anyword.com",
        "defaultPrompt": [
          "Score this Facebook ad primary text: Run farther with less effort. Our lightest running shoe yet, now 30% off this week only.",
          "Improve this LinkedIn ad intro: In today's ever-changing environment, it is important for companies to think about strategy.",
          "What does my brand voice say about tone of voice, target audiences and text formats?"
        ],
        "brandColor": "#3B5BDB",
        "composerIcon": "./assets/icon.png",
        "logo": "./assets/logo.png"
      },
      "review": {
        "test_cases": {
          "positive": [
            {
              "description": "Score copy and explain the score",
              "prompt": "Score this LinkedIn ad with Anyword: \"Our best-in-class AI copywriting tool guarantees higher engagement. Leverage AnyWord today.\"",
              "tools_triggered": "list_content_types, score_copy",
              "expected_behavior": "The plugin picks the LinkedIn post content type and scores the text. The answer gives a score out of 100 with the benchmark sentence (better than X% of N similar texts), the three target audiences ranked by fit, and brand vocabulary findings on \"best-in-class\", \"AI copywriting tool\", \"guarantees\", \"Leverage\" and \"AnyWord\" with their suggested replacements."
            },
            {
              "description": "Improve copy in a tone of voice",
              "prompt": "Improve that ad in the Friendly expert tone.",
              "tools_triggered": "list_brand_voices, get_brand_voice, improve_copy",
              "expected_behavior": "The plugin reads the brand voice to find the Friendly expert tone, then improves the ad with improvement type brand_voice and that tone. Up to three versions come back, each with its own score shown next to the original's score."
            },
            {
              "description": "Apply a text format and save to Anyword",
              "prompt": "Rewrite it as a product launch email using the brand voice's text format, then save the best version to Anyword.",
              "tools_triggered": "get_brand_voice, improve_copy, save_to_anyword",
              "expected_behavior": "The plugin applies the Product launch email text format (SFV) through improve_copy, then saves the best version with save_to_anyword. The answer names the content type and workspace and includes the link to the saved project."
            },
            {
              "description": "Read a brand voice",
              "prompt": "What is in my brand voice: tones, target audiences, messaging and vocabulary?",
              "tools_triggered": "list_brand_voices, get_brand_voice",
              "expected_behavior": "The plugin lists the workspace's brand voices and reads the default one: two tones of voice, two text formats, three target audiences, seven messaging bank entries and ten vocabulary terms. Nothing is changed."
            },
            {
              "description": "Improve a landing page section by section",
              "prompt": "Improve this landing page section by section: \"Headline: Know which copy will perform before you publish. Sub-headline: Anyword scores every line against millions of A/B tests. CTA: Start scoring\"",
              "tools_triggered": "list_content_types, improve_long_form, get_improve_result",
              "expected_behavior": "The plugin runs improve_long_form with long-form type web_page. The sections come back in order, each labelled with its content type and its score before and after. If the job runs past the wait, the plugin calls get_improve_result with the job id and shows the result instead of starting the improve again."
            }
          ],
          "negative": [
            {
              "description": "Writing copy from scratch is out of scope",
              "prompt": "Write me a blog post about running shoes from scratch."
            },
            {
              "description": "URLs are not scored, only text",
              "prompt": "Score the copy at https://www.example.com/pricing."
            },
            {
              "description": "Brand voices are read-only here",
              "prompt": "Delete the Friendly expert tone from my brand voice."
            }
          ]
        },
        "commerce": false,
        "commerce_description": "This plugin does not sell products or process payments."
      },
      "publication": {
        "release_notes": "Score marketing copy with Anyword's predictive performance model and read the insights behind the score; improve short copy and whole web pages, emails and blog posts in a brand voice, a text format or AP style; read brand voices and Performance Insights playbooks and templates; save the copy you keep to Anyword."
      },
      "apps": "./.app.json"
    }
  }
}