Skill instructions
ad-copy-and-hooks399 Bytes
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---
name: ad-copy-and-hooks
description: Write hooks, headlines, primary text, scripts, CTAs, and platform variants.
---
Generate concise variants for the requested placement. Match character limits and reading behavior. Include hook type, audience insight, promise, proof, objection handling, CTA, and optional alternate openings. Keep unsupported claims marked as placeholders rather than facts.
ad-creative-generator512 Bytes
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---
name: ad-creative-generator
description: Orchestrate audience-aware advertising concepts from brief to production handoff.
---
Start with product, audience, offer, objective, funnel stage, platform, placement, geography, budget, brand rules, evidence, and required claims. Separate facts from assumptions. Produce multiple concepts with hook, promise, proof, CTA, visual direction, copy, format variants, risks, and next test. Never invent testimonials, guarantees, performance claims, or regulated claims.
creative-strategy-and-brief400 Bytes
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---
name: creative-strategy-and-brief
description: Turn a campaign goal into a focused creative brief and concept territory.
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Define audience tension, job-to-be-done, awareness stage, offer, single-minded proposition, reason to believe, tone, visual world, exclusions, and success metric. Offer 2–4 distinct territories and explain the tradeoff between novelty, clarity, and production effort.
platform-variants-and-localization401 Bytes
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---
name: platform-variants-and-localization
description: Adapt a concept across platforms, placements, ratios, lengths, and languages.
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Map each variant to placement, dimensions, safe areas, duration, copy limits, native behavior, localization risks, and CTA. Preserve the strategic idea while adapting the first seconds, text density, subtitles, cultural references, and landing-page alignment.
production-handoff395 Bytes
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---
name: production-handoff
description: Convert approved concepts into clear briefs for designers, editors, creators, and media buyers.
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Deliver asset list, dimensions, copy lockup, visual references, shot or edit notes, dependencies, owner, deadline, version naming, QA checklist, export settings, tracking parameters, and approval status. Keep creative decisions traceable to the brief.
testing-and-compliance464 Bytes
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---
name: testing-and-compliance
description: Build creative testing matrices and screen ads for claim, policy, and accessibility risks.
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Define one-variable tests, control, hypothesis, audience split, primary metric, guardrails, sample caveats, and decision rule. Check substantiation, disclosures, privacy-sensitive targeting, prohibited promises, before/after claims, health/finance restrictions, copyright, accessibility, and platform policy review needs.
visual-direction-and-prompts480 Bytes
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---
name: visual-direction-and-prompts
description: Create art direction, composition, image prompts, motion beats, and design handoff notes.
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Specify subject, action, setting, composition, crop, camera feel, lighting, palette, typography space, brand elements, accessibility contrast, negative constraints, and format. For motion, add opening frame, beat-by-beat action, supers, sound, and end card. Never imitate living artists or use protected logos without authorization.
