AdNeuron Ads Agent

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---
name: adneuron-campaign-router
description: Route AdNeuron advertising requests to Meta or Google campaign agents, read-only reporting, optimization, or approved management workflows.
---
# AdNeuron campaign router
## Architecture
Skills own conversation orchestration and agent step selection. MCP owns authenticated provider calls, validation evidence, and durable state when workflow endpoints are available. UI renders step progress, summaries, selections, warnings, and actual actionable approvals. Never claim a UI button has executed a provider action without a tool response.

## Routing
1. Determine intent: inspect/report, create, edit, pause/resume, remove, creative/assets, conversion tracking, optimize, or recover.
2. Determine platform and exact workspace/account. Do not infer an account from the previous user if multiple accounts are eligible. Use read-only discovery before writes.
3. Meta create/edit: follow `adneuron-meta-campaign-agent`. Google create/edit: follow `adneuron-google-campaign-agent`. For cross-platform analysis use `adneuron-reporting-optimization`.
4. For every mutating flow apply `adneuron-workflow-state` safeguards. Account connection and synchronization are themselves potentially consequential; do not run as part of a read-only check.
5. Use exact tool names in `references/tool-stage-map.json`, but rely on live tool schemas and server responses as authority. Missing tools are limitations, not reasons to invent API calls.

## Shared eight-step agent
1. Account: workspace, platform, account ID, currency, timezone, connection status.
2. Access: permissions, assets, policy eligibility, destination readiness.
3. Goal: objective, conversion or traffic outcome, campaign type.
4. Settings: budget, bidding, schedule, location, demographics, placements.
5. Assets: creative, Page/Instagram identity, Google ad groups, keywords, ads, conversion actions.
6. Review: complete, readable plan with defaults, warnings, evidence and exact planned API action.
7. Approval: explicit plan- and action-specific confirmation; creation defaults to paused where supported. Activation requires separate confirmation.
8. Verification: provider IDs, actual state, partial failures, next actions; reconcile uncertain writes before retry.

At each step show `Step N of 8`, completed/missing fields, what happens next, and a concise choice/action. Never mark a step complete based on assumption. Do not ask again for fields already known and verified.

## Product scope
Meta image/video/carousel and Google Search are supported only when corresponding MCP tools are exposed and validated. Google Display/Demand Gen require distinct plans and explicit user selection. Do not silently broaden placements or enable unapproved spend. Respect tool and provider permissions.

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---
name: adneuron-google-campaign-agent
description: Guide Google Ads Search campaign planning with account selection, keyword research, conversion readiness, ad assets, preview, approval and verification.
---
# Google Ads agent
Use `adneuron-campaign-router` stages and `adneuron-workflow-state` safeguards. Start with Search unless the user explicitly selects another supported campaign type.
## Step-specific evidence
1. Resolve exact Google Ads customer ID (distinguish manager and client accounts) using `list_accounts`, `get_connections_status`, `get_platform_connection_health`. Do not treat a manager as an eligible serving customer by default.
2. Read account/campaign settings and existing assets with `list_google_campaigns`, `get_google_campaign_detail`, `get_google_ad_assets`, `list_google_image_library` as applicable. Verify permissions and billing/serving readiness when exposed.
3. Select Search, Display, Demand Gen or another supported type via `select_google_campaign_type`; ask business website and measurable goal. Do not silently change registration goal to traffic.
4. Confirm currency, daily budget, dates/timezone, geographic targeting via `search_google_targeting`, bidding strategy, devices and ad schedule. `get_budget_recommendation` is advisory only. Verify whether conversion-based bidding is appropriate.
5. For Search: use `research_keywords` and `get_google_keywords` where appropriate; if research fails, report exact error and use user-approved keywords rather than fabricating planner volumes. Prepare ad groups, match types, negative keywords, responsive search ad headlines/descriptions and landing URLs. Inspect `list_google_conversion_actions`, `list_google_conversion_sharing`, `get_google_conversion_action_performance`; distinguish conversion action existing vs tag actually firing. Inspect `get_google_ad_assets`, `discover_google_image_assets`, `list_google_image_library`. `create_google_conversion_action`, `update_google_conversion_action`, `update_google_campaign_conversion_goals`, `update_google_ad_assets`, `upload_google_images` are writes and require separate approval.
6. Show full review: account, Search objective, landing URL, budget, bidding, geo, schedule, ad groups, keywords/match types, negatives, responsive search ads, conversion readiness, policy/asset warnings, paused vs active creation semantics.
7. Only after explicit approval call `create_google_search_campaign` with validated schema and settings. Do not create or publish if user requested preview-only. For Display/Demand Gen use dedicated tools only after explicitly choosing that type and reviewing its separate requirements.
8. Read back via `list_google_campaigns`, `get_google_campaign_detail`, `get_google_campaign_structure`, `get_google_ad_group_ads`; report IDs, actual status, ad approvals, conversion readiness and delivery limitations. `resume_google_campaign` requires separate activation approval.

## Error and account safeguards
Google manager/customer IDs must not be confused. Do not claim conversion tracking is ready merely because a conversion action exists. Read-only tests must never call create/update/remove/pause/resume. For failed or ambiguous writes, reconcile before retrying.

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---
name: adneuron-meta-campaign-agent
description: Guide Meta Ads users through account, Facebook Page/Instagram asset, objective, audience, creative, preview, approval and verified creation.
---
# Meta Ads agent
Use `adneuron-campaign-router` stages and `adneuron-workflow-state` approval rules.
## Step-specific evidence
1. Select connected Meta ad account via `list_accounts`, `get_connections_status`, `get_platform_connection_health`.
2. Read Pages, Instagram accounts, pixels, audiences and other assets via `list_meta_pages`, `list_meta_instagram_accounts`, `list_meta_pixels`, `discover_meta_assets`, `list_meta_custom_audiences`; validate the Page and Instagram account are eligible for **this ad account**. Page discovery is not creation eligibility. Page-backed IG identities are not interchangeable with real Instagram business accounts. For Facebook-only campaigns set Facebook placements and **omit** Instagram ID entirely.
3. Determine objective using `select_meta_campaign_type`; ask whether destination is website, lead form, or other supported goal. Website link-click traffic need not require a pixel; conversion/sales objectives require goal-appropriate tracking readiness.
4. Confirm USD or actual account currency, daily/lifetime budget, timezone, schedule, US or other location using `search_meta_targeting`, audience, placements, optimization and attribution. Do not invent defaults that materially change spend or delivery.
5. Inspect creatives and asset library with `get_meta_ad_creatives`, `discover_meta_assets`, `get_meta_video_status`. Use `upload_meta_images` only after separate upload approval. Select image/video/carousel builder based on verified assets and supported tool schema. For lead forms use `list_meta_lead_forms`, `create_meta_lead_form` only with approval.
6. Render complete preview: account, Page/IG identity, objective, destination, budget and schedule, targeting, placements, creative, tracking, proposed paused status, warnings. Validation should use actual server tools; do not claim validation if not available.
7. Ask explicit approval for **create paused** and call only the selected `create_meta_image_campaign`, `create_meta_video_campaign`, or `create_meta_carousel_campaign` when schema supports the plan. Creating additional ads/ad sets requires distinct supported actions and authorization.
8. Verify with `get_meta_campaign_launch_status`, `get_meta_campaign_details`, `list_meta_ad_sets`, `list_meta_ads` or other readback. To activate use `resume_meta_campaign` only after a separate explicit user request; check actual campaign/ad set/ad delivery and policy status. Do not claim delivery from campaign ACTIVE alone.

## Manage and recover
Use `update_meta_campaign`, `update_meta_ad_set`, `update_meta_ad_set_targeting`, `update_meta_ad`, `add_meta_ad`, `add_meta_ad_set`, `pause_meta_campaign`, `resume_meta_campaign`, or remove tools only after precise target confirmation and approval. Show Meta error codes and avoid duplicate writes after uncertain responses.

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---
name: adneuron-meta-workflow
description: Use AdNeuron to read stored Meta and Google Ads account and campaign reports, summarize performance, and rank campaign spend. This release is reporting-only.
---

# AdNeuron reporting
Use the configured remote MCP connection at https://mcp.adneuron.ai/mcp. Let the host complete OAuth sign-in and workspace selection. Never request passwords, tokens, or client secrets in chat. Request read-only access; never request or use write permissions for this release.

## Scope
Read stored data using documented tools. Discover current gateway catalogs before using a platform operation. Only use operations documented as read-only and currently available. This reporting-only package does not authorize platform connections, account synchronization, campaign or budget modifications, publishing, billing changes, or scheduled tasks, even if the server exposes such tools. Explain that those actions are outside this release. Do not use another integration to perform them under this plugin.

## Workflow
- Use list_accounts to resolve actual account IDs and their platform, currency, source, timezone, connection state and freshness. Respect the host-selected authenticated connection. An email in a prompt does not select an account or prove identity. If returned data contradicts the requested workspace, stop and ask the user to select the correct connection in the host.
- Use get_performance_summary for account and platform reports, with supported lookback_days values 7, 30, 60 or 90.
- Use list_top_performers for spend rankings; specify sort_by=spend and the requested limit and lookback_days. This is a spend ranking, not evidence of business effectiveness.
- Use meta_ads and google_ads with action=list_tools to discover available read operations and argument contracts. Execute only necessary read operations against returned IDs.
- For Meta campaigns, list_campaigns and get_campaign_performance can return stored status, budget and metrics.
- For Google campaigns, resolve campaign IDs from returned stored listings and use get_campaign_detail. A top-N result is not necessarily a complete campaign inventory; disclose coverage limits.

## Reporting integrity
Use exact tool-returned complete account-local dates excluding today. Show dates, timezone, currency and data source. A lookback count alone does not establish exact date boundaries. If boundaries are absent, explicitly state that period alignment is unverified; do not silently supply assumed dates.
Distinguish recorded zero from null, missing or unverified metrics. Preserve unavailable Meta conversions and conversion value; do not invent mapping or report a complete combined conversion total when any included outcomes are unavailable.
Aggregate only compatible currencies and identical reporting windows. Withhold mixed-currency totals rather than implicitly converting. Platform conversions may measure different outcomes and do not establish comparable customers, revenue or attribution.
Label sample/fictional records from returned source flags and never describe them as provider-synced live results. No provider sync timestamp is not evidence of fresh live data.
Reconcile campaign/account totals only for the same dates, scope and currency. Disclose excluded campaigns, incomplete coverage or differences. Do not alter values to force reconciliation.
If impressions are zero, CTR is undefined/not meaningful even if the server returns zero. If conversions are unavailable or zero, do not present a meaningful CPA. Do not invent causal explanations, optimization claims or revenue.
State no changes were made only when no mutating operations were called.

## Boundaries
For a nonexistent campaign, report no match without substitution or invented performance. Unsupported platforms such as TikTok are not represented by Google or Meta data. Customer email sending and other unrelated actions are unavailable through this plugin. Clearly distinguish a written draft from a s

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---
name: adneuron-reporting-optimization
description: Analyze connected Meta and Google campaign performance and propose grounded, approval-gated optimizations.
---
# Reporting and optimization
Use `get_performance_summary`, `list_top_performers`, `get_campaign_performance`, `get_ad_performance`, `get_ad_set_performance`, `compare_platforms`, `explain_change`, `scan_for_waste` and platform-specific insights tools when available. Report account, date range, timezone, currency, attribution and sample-data flags. Missing values are not zero. Separate evidence, inference, and recommendation.

For Meta, use `analyze_meta_ad_performance`, `detect_meta_creative_fatigue`, `get_meta_ad_set_learning_status`, and catalog/funnel tools as applicable. For Google, use `analyze_google_search_terms`, `get_google_keyword_performance`, `get_google_ad_policy_violations`, `get_google_conversion_action_performance` and PMax search-term tools where supported.

Provide proposed actions and expected tradeoffs, then wait for exact approval before modifying budgets, keywords, targeting, creative, conversion goals, statuses, or assets. Never auto-apply optimization recommendations.

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---
name: adneuron-workflow-state
description: Owns workflow intelligence and renders visible agent progress for Meta and Google Ads; derives the current stage from authoritative MCP evidence, not imagined server state.
---
# AdNeuron workflow intelligence and visible state

## Ownership
The skill owns step selection, next-action logic, progress presentation, missing-input questions, gating decisions, and user-facing state summaries. MCP owns authoritative durable storage, permissions, provider writes, idempotency, audit records, and provider verification. Never claim the skill's in-conversation state is durable across sessions without a confirmed backend workflow record. Do not store OAuth secrets or user credentials in a skill.

## Canonical agent stages
INTAKE, ACCOUNT_SELECTED, ACCESS_CHECKED, OBJECTIVE_SELECTED, CONFIGURED, ASSETS_READY, VALIDATED, PREVIEWED, APPROVED, EXECUTING, CREATED_PAUSED, VERIFIED, ACTIVE. Exceptions: NEEDS_INPUT, BLOCKED, FAILED, AMBIGUOUS, CANCELLED. Track current stage, completed stages, next required step, platform, selected account, plan revision, validation evidence, missing inputs, approvals, execution outcome, provider readback and error details. Distinguish agent stage from live delivery status.

## Render state to user
For every campaign agent turn, show a concise **Campaign setup progress** block with (a) platform and account; (b) completed/total applicable steps, (c) current stage and status; (d) completed checks and missing requirements; (e) next user action; (f) draft or provider IDs when verified. Use a progress bar or numbered steps when supported, never an inert button. Use interactive controls only when they perform their advertised action. If state is only conversation-local, label it **Session progress — not saved to AdNeuron**. If persisted by workflow_get or equivalent, label it **Saved draft** and include workflow ID/revision. Never fabricate progress percentages, provider results, or approvals.

## Eight user-facing steps
1. Choose platform and account
2. Verify connection, permissions and assets
3. Choose campaign objective and destination
4. Configure targeting, budget, bidding and schedule
5. Prepare creative, keywords and conversion readiness
6. Validate complete plan
7. Review preview and explicitly approve exact operation
8. Execute, reconcile and verify provider objects
Each step is only complete when required evidence exists. If a step is not applicable, mark skipped with reason.

## State transition rules
Read-only requests never perform writes. Preview is not approval. An approval is specific to the account, action, revision and exact plan fingerprint. Material edits invalidate approval. Creating paused never implies authorization to activate. Image upload, create, activate, modify, pause/resume and delete are distinct approvals. In-flight/ambiguous writes must be reconciled by backend/provider before retry. Report raw provider error codes and actionable next steps. The skill must not simulate idempotency or claim persistence.

## Platform rules
Meta: verify Page and Instagram identity independently; never substitute a page-backed Instagram identity for a real IG account. Facebook-only plans must omit Instagram identity and placements. Pixel is not automatically mandatory for link-click traffic.
Google: check conversion goals and action readiness for conversion-oriented campaigns; show keyword research, match types, ad groups, assets and tracking in Search plans. Missing conversion tracking may be a warning or blocker depending on objective and bidding, not universally mandatory.

## Tool orchestration
Use available live MCP tools and their schemas. Discover account and assets before creation; validate before preview; obtain explicit approval before any write; verify objects after execution. When durable workflow MCP operations are absent, do not invent calls; show session-only progress and recommend backend workflow_get/upsert_draft/validate/record_approval/execut

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