Creative Production

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---
name: intake
description: Use when Creative Production is explicitly invoked or mentioned without a concrete request, when the user asks what Creative Production can do, or when the user wants help getting started without enough context to choose a workflow.
---

# Intake

Open the Creative Production app in its zero state.

This skill owns the no-brief entry point. It does not generate images, choose a production mode, or ask structured questions.

## Workflow

1. Call `creative_production_board` exactly once with:

```json
{
  "action": "open",
  "title": "Creative Production",
  "summary": "Start with an idea"
}
```

   Preserve the returned `boardId`; it is the only target for later actions.
2. Let the app show its starter grid.
3. Do not ask a chat question before the app appears.
4. Do not call any structured intake tool.
5. When the user selects a starter, let the app open an editable follow-up prompt. Opening the prompt must not create a placeholder.
6. After submission, hand off to `produce` with the existing `boardId`. Call `begin_generation` only when generation actually starts, then call `complete_generation` for each generated file. Never call `open` again for that workflow.

## Exit

Stop after the zero-state app is visible. The next user turn or starter follow-up owns the concrete creative request and updates this same board.

Referenced files: 1

View saved version →

---
name: produce
description: Use when the user wants to create, explore, adapt, refine, polish, or review visual creative such as campaigns, ads, social posts, product imagery, scenes, offers, logos, brand systems, styles, charts, decks, or related marketing and design assets.
---

# Produce

Produce is the main Creative Production workflow. It turns a concrete brief, source asset, selected board item, or starter follow-up into reviewable visual work inside the Creative Production app.

## App-First Workflow

1. If the request lacks a real subject, business, offer, campaign, source asset, or desired output, use `intake` to mount the zero-state board. Do not use structured intake.
2. If enough context exists and no board is visible, call `creative_production_board` directly once with `action=open`. Do not invoke it through `functions.exec`; the direct MCP result carries the UI resource the host needs. Keep the returned `boardId` for the entire workflow.
3. Immediately before generation starts, call the same tool with `action=begin_generation` and stable placeholder IDs. After each generated file exists, call `action=complete_generation` with the matching item ID and absolute `imagePath`. Use `fail_generation` for failed outputs. Never call `open` again to refresh or continue a board.
4. Read `references/board-runtime.md` when creating, importing into, or refreshing a board.
5. Choose only the conditional references that match the request. Do not load every mode.
6. Generate through the active route. For 1 uncached native image, the coordinator uses built-in Codex ImageGen directly. Starting at 2 uncached native images, delegate generation to Desktop subagents. Keep at most 4 native-image worker threads open across the workflow, counting active workers and terminal workers not yet closed. Queue excess work in later waves. Consume and close each worker immediately when it reaches success, failure, cancellation, or `NEEDS_COORDINATOR_INPUT`; close terminal workers before replacements or retries. If runtime capacity is lower than expected, reduce the wave size. Validate that every returned path exists and is non-empty. Preserve successful and cached outputs. Retry only outputs that are missing or invalid, with at most 2 total attempts per output. Do not use the local `/api/images` endpoint for native generation. Do not use `codex exec`, restore `runtime/codex_exec_image_batch.py`, or introduce another process-based native fallback.
7. Verify each completion receipt reports the expected `boardId`, item ID, and revision. Every result identifies the same widget resource and board session so the host can update the existing mounted board; the bounded refresh watcher is recovery, not the primary delivery path. Do not render or remount another board.
8. Keep iteration, remixing, selection, and follow-up work in that same board.

## Reference Routing

Load one or more mode references only when the request needs their distinct prompt or artifact guidance:

- `references/modes/ads.md` for paid social, display, OOH, ecommerce, UGC, proof-led, or campaign ad directions.
- `references/modes/scenes.md` for product, service, venue, or offer placement in realistic contexts.
- `references/modes/offers.md` for offer-led, product-led, service-led, hero, or landing-page visual families.
- `references/modes/shots.md` for angles, crops, pans, zooms, macro details, or camera variants from an anchor image.
- `references/modes/logos.md` for new identity directions, marks, wordmarks, and lockups.
- `references/modes/styles.md` for reusable palette, typography, texture, lighting, and visual-system directions.
- `references/modes/positioning.md` for audience, occasion, proof, differentiation, and visual implication exploration.
- `references/modes/charts.md` for chart-specific visual treatment that preserves data and meaning.

Load cross-cutting contracts only when their condition applies:

- `references/review-renderer.md` when a helper produces a review manifest or local review page.
- `references/contracts/source-preservation.md` when an existing image, selected board item, product, person, packaging, logo, or chart must remain recognizable.
- `references/contracts/exact-content.md` when copy, chart values, labels, logos, claims, dimensions, or legal content must remain exact.
- `references/contracts/deterministic-exports.md` when the user asks for publish-ready, platform-specific, or final exported assets.

## Default Generation Shape

When no mode requires a different structure, generate 4-6 distinct visual directions. Each board tile must be one clean visual asset, not a collage, contact sheet, or mood board inside a mood board.

Use safe defaults for sparse but concrete requests. Do not invent claims, prices, certifications, endorsements, product facts, or readable copy.

## Handoff

Lead with the active board and what the user should compare, select, reject, or refine next. Do not lead with local files, manifests, server URLs, or implementation details.

Referenced files: 77